Digital Leading by Dave Duarte

Our Social Media Strategist was recently invited by O'Brien Recruitment to attend a presentation by Digital Media and Marketing Educator, Dave Duarte. The presentation focused on Digital Leading and was hosted at the Granger Bay Hotel School. Dave h...

March 17th, 2014 Posted in online marketing, social media | No Comments »

Our Social Media Strategist was recently invited by O’Brien Recruitment to attend a presentation by Digital Media and Marketing Educator, Dave Duarte. The presentation focused on Digital Leading and was hosted at the Granger Bay Hotel School. Dave helps organizations and individuals to recognize, understand and use social technologies more efficiently. The Digital Educator has an impressive collection of achievements including Business Blogger of the Year, and runner up for ICT Innovator of... (more...)

Instagram Discloses “Direct” as no Aim at Snapchat

Instagram’s new service, Direct, means that you may now send your Instagram photos to anyone you choose. For example, you have the option of sending it to everyone, just one person, or a particular group you have created. Insta-Chat Instagram...

January 6th, 2014 Posted in online marketing, social media, technology | No Comments »

Instagram’s new service, Direct, means that you may now send your Instagram photos to anyone you choose. For example, you have the option of sending it to everyone, just one person, or a particular group you have created. Insta-Chat Instagram Direct allows you to see once the person has liked the photo by sending a notification directly. For instant conversation, there is now a chat functionality included as well. Instagram will now integrate a Facebook-esque inbox to ensure your application is... (more...)

Top Technology Trends for 2014

Come 2014, the age of digital has more than made its mark. There is no need to go on about the dependency we all have on modern technologies. From home to business, we literally cannot live without it. Icreon Tech gives us technology predictions for ...

January 4th, 2014 Posted in business, huge thoughts, online marketing, social media, technology | No Comments »

Come 2014, the age of digital has more than made its mark. There is no need to go on about the dependency we all have on modern technologies. From home to business, we literally cannot live without it. Icreon Tech gives us technology predictions for 2014. Keep on top of all things tech by having a read-through. Internal IT firms, software development companies and techno gurus will focus more heavenly on software launches. Making sure everything runs smoothly before the day of “go live”, is... (more...)

2014 Tech Trends for your Marketing Strategies

Whether your business is based online or not, technology plays a huge part in its success. Being on top of tech trends will impact your business directly in a positive light. Like everything else, being one step above is imperative to making your bus...

January 2nd, 2014 Posted in business, Development, huge thoughts, online marketing, SEO, social media | No Comments »

Whether your business is based online or not, technology plays a huge part in its success. Being on top of tech trends will impact your business directly in a positive light. Like everything else, being one step above is imperative to making your business prominent. Being on the forefront of the latest technology trends shows not only innovation, but willingness to keep up with the times. All this will portray you in a positive light, thus only enhancing your business image, and improving your strategies... (more...)

Google Webmasters Update Toolbar Page Rank

On the 6th of December 2013, the former “dormant” Google Page Rank metric saw an update for the first time since February 2013. This means Page Ranks will be monitored more closely in relation to links from reputable sites. Buying links, especi...

December 11th, 2013 Posted in business, Development, online marketing, SEO, technology | No Comments »

On the 6th of December 2013, the former “dormant” Google Page Rank metric saw an update for the first time since February 2013. This means Page Ranks will be monitored more closely in relation to links from reputable sites. Buying links, especially so close to the festive season, will negatively impact your websites page rank. Sites that were down have been affected negatively by this change. What is the Google Toolbar Page Rank? This feature is an algorithm used by Google’s web search engine... (more...)

Website Tips: Working Smart and Growing Fast

At WordCamp Cape Town, Rob Hope, a WordPress fan and web developer, spoke on strategies behind his successful site. With 6000 daily visitors and 30 submissions a day from designers wanting to get features on his site, Hope knows his stuff. Here’s w...

November 29th, 2013 Posted in business, design, Development, entertainment, huge thoughts, local, online marketing, Other, SEO, social media, technology | No Comments »

At WordCamp Cape Town, Rob Hope, a WordPress fan and web developer, spoke on strategies behind his successful site. With 6000 daily visitors and 30 submissions a day from designers wanting to get features on his site, Hope knows his stuff. Here’s what we can take from his strategy. Users and Community As obvious as it might sound, ultimately, you’re building a site for an audience. So, why wouldn’t you consider your markets experience and ways to communicate with them? Rob Hope explained that... (more...)

Marketing 101: Know Your Audience

It goes without saying, by knowing your audience; you learn to make your business thrive. Audit Your Audience Pay attention to your visitor profiles no matter what business you run. By knowing who is viewing your sire you begin to gain an under...

November 29th, 2013 Posted in business, online marketing, Other, SEO, social media, technology | No Comments »

It goes without saying, by knowing your audience; you learn to make your business thrive. Audit Your Audience Pay attention to your visitor profiles no matter what business you run. By knowing who is viewing your sire you begin to gain an understanding on the particular audience viewing your website, and who you want to be looking at your site. Monitor you visitor profiles though analytics programmes to keep track of who is paying attention to your business. By using this information, you can tweak... (more...)

Minimalism Within The World Of Digital Marketing

“Simplicity is the ultimate sophistication.” Leonardo da Vinci The concept of “brands” is complex. It is a world full of strategy and complex ideas, which is why simplicity within the digital marketing sphere is of the ultimate importanc...

November 29th, 2013 Posted in business, huge thoughts, online marketing, SEO, social media, technology | No Comments »

“Simplicity is the ultimate sophistication.” Leonardo da Vinci The concept of “brands” is complex. It is a world full of strategy and complex ideas, which is why simplicity within the digital marketing sphere is of the ultimate importance. By making concepts simple and easy to grasp, you add a high amount of value and admiration to your brand. The Role Of A Brand Owner Live the brand purpose Ensure product works Make it available demonstrate product Communicate brands value Engage with... (more...)

Hyper-Local Marketing

What is it? Although there is no solid definition for the term “hyper-local marketing”, the term can be summarised as follows. Hyper-local marketing is somewhat of a niched marketing. So, for example, this can be a marketing campaign targeted ...

November 29th, 2013 Posted in business, huge thoughts, online marketing, SEO, social media, technology | No Comments »

What is it? Although there is no solid definition for the term “hyper-local marketing”, the term can be summarised as follows. Hyper-local marketing is somewhat of a niched marketing. So, for example, this can be a marketing campaign targeted toward a specific region, to target a specific audience. Most of this type of marketing is done online. Any marketing campaign has a number of key components: Goals Target market Understanding of strengths and weaknesses Activities Measures Feedback Many... (more...)

15 Must-Have Business Apps

 Focus@will Focus@will uses a specially formulated music system for you to listen to. This increases productivity by increasing your focus levels. 2.  Wunderlist Whether it be for your SmartPhone, iPad or PC, this app is a great tool. P...

November 29th, 2013 Posted in business, Development, huge thoughts, lifestyle, social media, technology | No Comments »

 Focus@will Focus@will uses a specially formulated music system for you to listen to. This increases productivity by increasing your focus levels. 2.  Wunderlist Whether it be for your SmartPhone, iPad or PC, this app is a great tool. Primarily used as a ideas and memo tool, keep your lists handy too. 3.    Box This app allows users to edit files and securely send them to customers or colleagues effortlessly. View the progress of company projects and give feedback all in one easy application. 4.   ... (more...)