Apple unveils music streaming service

itunes

Apple unveiled its music streaming service, iTunes Radio, at the Worldwide Developers Conference in San Francisco, this week.

Apple says iTunes Radio will personalise users’ music based on what they’ve listened to and what they have purchased on iTunes.

Built directly into both iTunes on OS X and into the music app on iOS 7, the service will be ad-supported and allow users to buy songs directly from the app.

iTunes Radio features more than 200 radio stations, and subscribers to Apple’s iTunes Match, which costs $25 per year, will be able to use the service ad-free.

Like other streaming services, iTunes Radio will offer users a personalised listening experience, with recommendations based on the music you have listened to in the past. Users will be able to create their own radio stations based on songs, genres and artists.

The app will allow you to see which songs are trending on Twitter. It will also be used to provide live-streaming of Apple’s live events, like the iTunes festival in London. iTunes Radio is also built into Apple TV.

The service enters a competitive field with Google All Access, Spotify, Rhapsody and others. This new Apple addition will arrive in the next few months for US users initially. The release is said to coincide with iOS 7.

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Yachna Singh
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