Business blogging: is it important?

Business blogging has revolutionised how people communicate and do business with companies online. More and more, people expect to be able to interact and communicate with a human being instead of just a corporate name. Blogging in general is usually seen as something more “human”.  For this reason business blogging has become very popular.

Many business owners confuse business blogs and websites. There are many differences between the 2; a blog allows a two way conversation whereas a website is a one way communication medium. Business blogging allows visitors to leave comments, give feedback, make suggestions and you the business owner can also reply directly to your visitors. From an online marketing point of view, business blogging provides more accurate information to your customers and may answer the questions they have about your products and services.

Benefits of business blogging

  • Business blogging puts you in a position to post questions and suggestions to your potential customers, and get some honest feedback.
  • Business blogging puts you in a position to keep potential and existing clients up to date with developments, changes, and improvements in your company.
  • Business blogging allows you to give feedback to your clients about the status of any long term problems and projects.

Business blogging as a marketing tool

Contrary to the hype, a blog is not a be-all and end-all solution to your online marketing. However, if used properly, you will be able to take your business to the next level.

Through business blogging you are able to showcase your expertise on a specific subject. This allows your readers to trust in you should they seek advice or the service or product you are offering. The more you show off your knowledge in a helpful and professional manner, the more credibility you gain. In this way business blogging is one of the most effective contributors in an online marketing solution.

Online presence

Your business’s online presence can make it or break it. When customers are looking for a product or a service, usually the first place they start is online: even if it is just to read up on it. Google ranks the results according to the site’s locality, web traffic and optimisation on the site. If the information is valuable and rich in content, your site will be ranked higher up. A large portion of lead generation comes from online searches.

If you were wondering whether business blogging is really important to your company, the long and the short answer is yes!

Ceri is the Sales and Marketing Director at Talooma. Over about 15 years, Ceri has developed his passion for meeting people and selling, during which time he has mastered the art of networking and consulting. Ceri has enjoyed watching the Internet industry grow over the past 10 years in South Africa and has been very fortunate to have been a part of it.
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