On the 13th of May 2014, global social media platform, Twitter, launched its Paid Ads initiative in South Africa. Small business in South Africa can now increase the impact of their marketing with self-serve advertising products. Twitter’s advertising platform has launched in the US, UK, Canada, Ireland, Japan and South Africa. We are one of the first 6 countries in the world to have access to these ads. As it stands, a year ago, Twitter ads launched in the US and just in November, the UK. Since then, it has showed promising results for both countries. (more…)
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On the 6th of December 2013, the former “dormant” Google Page Rank metric saw an update for the first time since February 2013. This means Page Ranks will be monitored more closely in relation to links from reputable sites. Buying links, especially so close to the festive season, will negatively impact your websites page rank. Sites that were down have been affected negatively by this change.
What is the Google Toolbar Page Rank?
This feature is an algorithm used by Google’s web search engine to rank websites. Page Rank is a way to measure the importance of a website.
How does it work?
Page Rank works by counting the number and quality of links to a page to determine a rough estimate of the importance of the website itself. The assumption here is that the more important or relevant a site is, the more links they will receive from other websites.
Googlebot is an automated web spider that is used to count links and gather information on other web pages.
How Do I Increase my Websites Page Rank?
Think here of rather getting quality, reputable sites to link to you. By focusing on where your next quality editorial links come from, your real page rank will go up as well as the visitors to your website.
On the 24th of October 2013, Sir Richard Branson announced the latest division of his Virgin Empire, the Virgin StartUp. This not-for-profit company serves to empower young entrepreneurs across the UK by providing financial support, mentoring and business advice across all sectors.
“I started my first business with a handful of coins out of a phone-box at school, but it was the £300 from my mum that really kick-started our Student magazine and sparked the Virgin adventure 40 years ago. Today, young people need that same help and I believe Virgin StartUp will provide it – with access to early capital, strong mentorship, advice and promotion. We look forward to helping launch thousands of new businesses as a delivery partner of The Start-Up Loan Company across the UK in years to come.” –Sir Richard Branson
Virgin StartUp is working in conjunction with The Start Up Loans Company in order to provide financial support to entrepreneurs between the ages of 18 – 30.
Virgin is going to be investing in a central team to manage the new company. Drawing from resources provided by the empire, Virgin StartUp is the collaboration between Virgin, Cavendish Consortium and the National Enterprise Network. Virgin StartUp is well-equipped with support from Virgin’s UK companies, some of which include:
- Virgin Trains
- Virgin Media
- Virgin Atlantic
- Virgin Active
- Virgin Care
- Virgin Unite.
All these companies will come together to provide access to staff mentors, marketing and media support, business advice as well as providing space to host networking or promotional events.
This new Virgin initiative plans to develop a mentoring programme along with a series of regional events to promote new businesses and showcase their established entrepreneurial expertise.