Archive for the ‘design’ Category

Facebook Profiles vs. Facebook Fan Pages for business use

Friday, February 10th, 2012

Many people think that Facebook is just Facebook! Wrong! When used properly, Facebook can be a fantastic social media tool for businesses. Unfortunately many companies (people) do not realise that there is a certain way to go about using Facebook as a platform for business.

The difference between Facebook Profiles and Facebook Fan Pages

Using Facebook on a personal capacity (Facebook Profiles) is extremely different to how businesses should be using the platform. Facebook Fan Pages offers a vast range more to companies and is in fact beneficial to their ranking on Google. Most businesses do not necessarily see the value in using Facebook and other social media for their business because they do not understand the benefits.

SEO

Facebook can easily be integrated into an Search Engine Optimisation Strategy and what many people do not realise is that Facebook Fan Pages are indexed by search engines whereas Facebook Profiles are not. This means that you are maximising exposure online. Companies who use Facebook Profiles are at a distinct disadvantage in this case because the only people who will be able to view the page, are friend.

It’s “illegal”

Facebook has strict guidelines which clearly state that no business is legally allowed to create a Facebook Profile. Should the Facebook gurus pick up on this, they will terminate the account. Facebook Fan Pages have been specifically designed to offer companies an effective social media space.

There are numerous other reasons as to why companies should be using Facebook Fan Pages instead:

  • Facebook Profiles only allow for 5000 friends (this is limiting)
  • Inviting “friends” to a Facebook Profile is in essence spamming the person, whereas with Fan Pages, “fans” willingly “like” the page. This makes a huge difference in the quality of follower
  • Sending people information without them subscribing to it, will soon be legal in online/ direct marketing

The safest and most beneficial avenue to take when taking on social media is the right one. Once the Facebook Fan page has been set up and it starts attracting fans to it, there are numerous benefits that businesses should never ignore:

  • Great way to get to know what your target market wants (Insights)
  • Interact with your customers/ target market (this often leads to increased customer loyalty)
  • Direct more traffic to your site
  • Improve your SEO

Fan Pages are an ideal marketing vehicle for businesses to utilise. The trick is to always keep content fresh, current and to interact with those who have joined the page.

Pinterest and the business marketing opportunities it offers

Wednesday, February 8th, 2012

Pinterest

Joining the likes of Facebook and Twitter, Pinterest certainly brings numerous marketing opportunities to the table. But what exactly is Pinterest and how will it benefit your business in 2012?

The same way your business shares, comments and interacts with its social media audience on your existing platforms, Pinterest allows brands to share information or images that are found on the web. For example: if you are a clothing designer, Pinterest is the perfect social media platform to share new fashion trends, your favourite designer’s new Spring collection etc. For IT companies, sharing information around new technology is a great way to get extra traffic to your site as well as create interest around your brand whilst sharing industry relevant information.

The benefit of this however lies in the great business marketing opportunities that Pinterest offers. Ensuring that the items you share are balanced out between your own brand and the industry as a whole is however, the trick.

How do I join Pinterest?

Don’t be scared off by the fact that you need to be invited to Pinterest. It’s a simple process and within a couple hours of requesting an invite, you should have one sitting in your inbox. Once the Pinterest account/ bored has been created, it’s A for away.

Pinterest has been referred to as online “window shopping” but  it is the marketing benefits of Pinterest that really get us excited!

Pinterest Marketing

There are numerous SEO benefits to Pinterest. This is one of the reasons why it has become such a popular marketing tool for many businesses around the world.

Analytics Reporting: find out exactly which content resulted in the referral click. This allows you to promote certain content.

Pinterest widget buttons on your site: Add a “Follow Me on Pinterest” button to your website. This will direct traffic to your Pinboards, allowing for interaction with your brand on a different level.

Backlinking: Pinterest is indexed by search engines on a regular basis. The more people that post on their Pinboards and the more boards that link to your website, the more traffic you will get to your site.

Use relevant search terms: people will use specific words and phrases to search for a topic. It is extremely beneficial to use search terms when pinning to your board.

Choose an appealing image: no matter what content you are pinning up onto your board, using images that will capture the attention of your followers will ensure that they are lured into the content you have provided.

Pinterest is a great way to do market research. Keeping tabs on which images people are sharing, re- pining etc, is a great way to find out more about your target audience. Once your board is created, you have free reign to pin and re- pin as much as you desire. It is however important to keep the marketing benefits in mind to ensure that Pinterest becomes an integrated part of your business’s marketing plan.

Facebook Timeline Apps.

Monday, January 23rd, 2012

Facebook Timeline has been around for a while now, worldwide (available on Mobiles too) and it’s already offering more to the user.  It wasn’t going to be long before we were able to dress our Facebook Timelines up and make them even more personal. It was promised after all, that Facebook Timeline would be able to “tell your story”.

Facebook Timeline Apps have arrived and give Facebook users a chance to share their interests and activities with their friends. There are literally hundreds of Facebook Timeline Apps that are available to add. These range from travel, cooking and scrap booking to fitness and news.

Facebook Timeline Apps give Facebook users the chance to personify their profile and make it unique to their personal interests. By adding as many apps as desired, Facebook Timeline users are able to build up a personal portfolio of interests.

So what do I do once I have added an App?

Facebook Timeline Apps create a platform for Facebook users to interact with others who share in the same interests. It is a great way of sharing recipes, workouts, reviews and ideas. The benefit of Facebook Timeline Apps depends on the App itself and the amount of interaction the user has with it.

Once the App has been added, Facebook users are able to delete posts that appear in their Timeline Feed. It is also possible to control who can see the Timeline App and your activity on it. This is done through the personal settings which are edited through the Activity Log.

Share, discover and learn! Facebook is certainly encouraging more and more interaction! Find a Facebook App that you can enjoy.

Panoramio: Google takes picture sharing to the next level

Thursday, January 19th, 2012

What is Panoramio?

Are you familiar with Flickr or Twitpic? Well, Panoramio is also a picture sharing website; except it is geolocation-oriented which means one can find images taken near a specific location around the world. Photos loaded on to Panoramio can be accessed as a layer in Google Earthand Google Maps, with new photos being added at the end of every month. Panoramio’s goal is to allow Google Earth users to learn more about a given area by viewing the photos that other users have taken at that place. Panoramio is available in all major international languages.

Benefits of Panoramio

The biggest advantage of Panoramio is that you can join a group of users who share in the same interests you do. Panoramio Groups allow for discussions about a topic you may feel enthusiastic about. “Wild animals in Africa”, “Traditional Dances”, “Portraits” or “cars” can be topics worth a discussion.

You can share your passions through photographs more collaboratively with Panoramio Groups. This new feature lets you create a sub-community within Panoramio around a topic you’re passionate about, so you can easily engage with like-minded photographers and hobbyists.

You may also use Panoramio groups to organise a Panomeeting and share the experiences and photos of the meeting with the world. You may also want to use Panoramio groups to organise a photo competition. The opportunities are many.

Only your imagination can decide what can be done with Panoramio groups.

To upload a photo, you’ll first need to be registered. If you haven’t registered yet, now is the time to sign up for Panoramio. Anybody with a Google account can join Panoramio and start sharing photos with the world immediately. Panoramio has an official iPhone application and third party developers have released a Windows Phone 7 version of Panoramio. This allows users to browse through the various images posted to www.panoramio.com

Get posting and let us know what you think in the comment section below.

iPad2 vs. the original iPad: what’s changed?

Friday, December 9th, 2011

The iPad 2 embraces the vision, innovation and forward thinking of the company’s late founder and CEO, Steve Jobs. The first iPad introduced the world to the future of the computer and how it will operate. With the iPad2 already on our shelves that future we have all been eagerly anticipating for is indeed already here.

Just under one year ago, Apple shocked the computing world with a 9.7-inch touch-screen tablet that few truly expected. Some called the original Apple iPad a large-format iPhone. Now at only just 0.34 inch thin and weighing as little as 1.33 kilograms with over 55 000 applications at your finger tips, the iPad 2 has rendered all its critics speechless.
The iPad 2 feels completely comfortable in your hands sporting an extra slim design. In fact, the designers say the iPad 2 is an extension of you, the user.

What is the difference between the new ipad2 and the original iPad

If you purchased an iPad, should you be regretting it today? Short answer- yes. Long answer- let’s look at the specs on both tablets. Without paying too much attention, it may appear that these devices look basically the same but there are a number additions to the iPad 2.

First of all, there are a bunch of things that essentially haven’t changed at all between iPad and iPad 2:

  • The display is exactly the same as before, as is the resolution: 9.7-inch LED-backlit IPS LCD with 1024 x 768 pixel resolution.
  • The storage options, 16, 32, and 64GB have not changed
  • Wifi will still be 802.11 a/b/g/n
  • Bluetooth will still be 2.1 + EDR
  • Accelerometer stays the same at 3-axis

So what’s really improved?

  • You’ll be able to get your iPad 2 in black, but you’ll also have the option of a white bezel
  • iPad 2’s processor has been improved from a 1GHz Apple A4 to a 1GHz dual-core Apple A5
  • The original iPad was either 680g or 730g; the iPad 2 is 613g
  • iPad 2 offers a gyroscope where the original iPad did not include one
  • The thickness of the entire unit has been reduced by 33% from 13.4mm to 8.8mm
  • iPad 2 offers not one but two new cameras. The front camera being a VGA webcam and the back being capable of recording videos (this is a significant step up from having no camera at all)
  • iPad 2 also comes with cellular radio

Overall, the iPad2 is a better tablet and the design is an absolute stunner. There have been no drastic complaints from users of the original iPad, however the iPad 2 offers the advancements that we have come to expect from the Apple brand.

Online Marketing: where to spend your money in 2012

Thursday, December 8th, 2011

Marketing. It’s a strange beast. Constantly changing and evolving to adapt to the plethora of platforms that are available. The marketing evolution is something that has left many companies choking on the dust of their competitors whilst it has accelerated the success of many others. Online Marketing has for years, been the one area of marketing that has dominated. Without an online presence, many businesses have started drowning in their pool of competitors.

Nothing evolves quite as rapidly as the internet does. When it comes to online marketing, what worked for a business in 2011 is certainly very different to what might have worked in 2010. With 2012 peaking its head around the corner, there is much is be learnt.

Social Media dominates

One of the major online marketing trends in 2011 was the use of social media. Everyone from major corporations to the family owned grocery shop on the corner adopted the social media trend. Facebook Fan Pages and Twitter accounts have allowed for fast, efficient communication to target markets. During 2012, Facebook will remain one of the most competitive online marketing tools available. Facebook Ads will continue allowing companies to reach targeted groups of people according to demographics and placement characteristics.

Have a look at some extremely successful Facebook Business Pages

Browsing on the go

Having a Mobi- Site has become increasingly important during 2011. Mobile Apps, Facebook, Twitter, Google Places: all of these have become commonly reached on Mobile Phones. However, integrating these social media platforms with an effective Mobile Site has proven to an extremely strategic component to an online marketing strategy. Companies who have succeeded in doing this during 2011 and who have benefited from it may tell you that it is an extremely viable and inexpensive marketing solution. To say that Mobile internet usage has increased, would be an understatement. In fact, Microsoft Tag recently released statistics on how people have been using their mobile phones in 2011. They say that over half of all local searches are performed on a mobile phone and that by 2014, mobile internet will take over desktop internet. If your company didn’t take on the Mobile Website trend in 2011, we suggest you do in 2012.

Pay- Per- Click Advertising

Pay- Per- Click advertising is still and will be for a while, a huge component in an online marketing strategy. In fact Cost- Per- Click will continue to rise as companies strive to appear on the sides and bottom pages of a search engine. Although Cost- Per- Click will continue to become more expensive in 2012, it is important to keep the bigger picture of your online marketing strategy in mind. Within your industry, competitors will be paying the money, so having an online expert to assist you in choosing the correct keywords and structuring the campaign accordingly, will give you a distinct advantage.

Online marketing has become more of an investment than ever. Spending your marketing budget on online marketing more so than offline marketing, is sure to show you the results. At the end of the day, having a solid online marketing plan for in 2012 is as important as it has ever been.

Facebook Timeline: the evolution of online socialising

Thursday, December 8th, 2011

We’ve been hearing about it for a while and it has finally been released publically, well in New Zealand at least. Facebook Timeline may one day be the default setting for all Facebook users, however in the mean- time it will slowly become available in various parts of the world. If you would like to enable Facebook Timeline now however, you are able to, in a few simple steps.

Facebook Timeline is in essence, a collection of items that Facebook already allows you to post up on your profile. Photos, videos, posts and other experiences appear in a chronological order. At first, your Facebook Timeline may appear to be rather “incomplete” but over time, as you fill it up and add more to it, a “story of your life” will start developing. Your friends will be able to add pictures etc. to your Facebook Timeline, as they may currently do on your Facebook profile.

Facebook first announced that they would be releasing Facebook Timeline, back in September. With its sudden release in New Zealand, it shouldn’t be too long before all South African Facebook users get to play around with it, if you haven’t already enabled it.

Allowing you to document a “timeline” from your date of birth to present, Facebook Timeline is allowing Facebook users to engage with their friend’s online scrapbook, whilst enjoying the ease of a well- designed interface. Facebook Timeline users will be able to get creative with their profile page and cover photo, a new feature that allows a personalised image at the top of the page.

We certainly think that this is an exciting step in the world of social media. Facebook Timeline shows us that there really are no restrictions to how creative and exciting a Facebook profile can be. Who knows what they will do in the future or how other social media platforms will evolve in time.

“Digital Marketing is the future” says Talooma’s Big Chief

Friday, September 23rd, 2011

Owning a Digital Marketing Agency can be a challenging task as well as an extremely fulfilling one at the same time. It is a very competitive industry and one that’s changing every single day. If you can’t keep up with the rate at which the internet and the digital world is advancing, I am afraid it’s quite easy to find yourself in deep waters without a life boat.

I caught up with Ceri James, the founder and Marketing and Sales Director of Talooma Digital Marketing Agency. Talooma has been in the digital marketing space for over 12 years and continues to set benchmarks.

Talooma Digital Marketing Agency by user8601966

The secret to Talooma’s success lies in its leadership and the quality of its staff. “Team dynamic, passion, a common purpose and unlimited potential to learn” this is what Ceri had to add to the ingredients of his company’s success.

With mobile internet devices like Smart Phones and Tablets becoming more and more affordable and therefore accessible to most people, the internet has become available to almost everybody these days. As a result of this, Digital Marketing Companies are becoming more and more relevant as most companies realise the huge potential for a great return on investing in online marketing. The future only has bigger and more exciting things to offer for the online space and digital marketing as a whole.

Talooma has grown tremendously as a digital marketing company over the last 12 years but the journey does not end there, in fact this is what Ceri had to say, “in the next two to three years we are certainly going to be a lot stronger in the hospitality industry…our aim is to hopefully be listed as one of the top 500 companies to work for”

The Talooma story is certainly a testimony that hard work and dedication pays off but for Ceri the sky is the limit and there’s still a long way to climb.

Social Snap Shots: a new way to interact with brands

Wednesday, September 7th, 2011

If you are battling to keep up with social networking and new media, I certainly don’t blame you – They are growing faster than we can get our heads around them! SpyderLynk a mobile marketing and technology company has just set the next level of advertiser and consumer interaction. Social Snap Tags allows smart phone users access to a brand offer for special discounts, video clips, coupons, promotions, store locaters, free samples, etc.

Unlike 2D barcodes, Social SnapTags does not require the download of a special software application working for any consumer with a camera phone and messaging capabilities.

What are Social Snap Tags?

You will find Social Snap Tags on any advertisement. Using one’s mobile camera phone, a consumer can get access to brands’ information, specials, discounts, retail location and so forth. Furthermore consumers can ‘’like’’ or ‘’follow’’ a brand.

How Social Snap Shots work?

Social SnapTags turn your brand logo into an interactive marketing tool. Consumers with either a standard or smart camera phone can take and send a picture of the Social SnapTag to a designated short code or scan the Social SnapTag using a Social SnapTag Reader App to instantly access offers, content, promotions, and information.

Consumers may also begin to share these promotions and offers with their friends on Facebook, Twitter and via e-mail directly from their mobile phones. This is how Social Snap Shots extend their footprint into social networking and e-mail.

Contact Spyderlynk today

Google search wants to know…

Thursday, June 30th, 2011

What Do You Love? An array of things I’m sure. Google loves making lives simple and providing effective tools that allow us to find out more, conveniently.

The recently launched www.wdyl.com otherwise known as “What Do You Love?” is a new service that has been designed to offer information regarding any topic, across multiple Google products. These include:

  • Google Books
  • Google Trends
  • YouTube
  • Flickr
  • Google Alerts
  • Google Search
  • Google Places
  • Gmail
  • Image Search

These are just a few of the platforms that will appear on the extremely clean and well designed tool. www.wdyl.com offers the user various boxes on the page, each displaying search results according to the Google product. The overall idea is to take users to a single page of relevant information across Google’s online products.

Users will get the very best results by entering a broad search term, e.g. “dog.” Once the term has been entered, the user needs to click on the heart button, a sweet but extremely punny addition with love from Google.

This extremely user friendly Google tool is a fantastic combo of the things you love and how to use Google’s search tools. By clicking on any one of the numerous boxes on the results screen, users will be directed to that Google product where they may continue their search as usual.

All round, a really clever addition on Google’s behalf. Easy to use and simply designed. We give www.wdyl a massive thumbs up!