Archive for the ‘lifestyle’ Category

Social Business – The Focus of NetProphet 2011

Tuesday, May 17th, 2011

So what is Social Business, who’s doing it, and why is it so important?

NetProphetNet Prophet 2011 opened up with yet another bang this year, with Rob Gilmour covering the overall history and success of NetProphet to date. This year being no different, but with attendance exceeding the 1000 people mark.

The general theme of the event was that of Social Business, and why we should all be thinking about getting involved. Although the concept is a rather fresh one, it’s something that many businesses, to a large extent are already very actively involved in. The sad fact however, is that most businesses haven’t even considered the idea.

So what is Social Business?

Social Business ThinkingImagine if you will the impact of businesses working together not only for profit, but, in the process, creating a business model that adds immense value to the broader community that surrounds it. How many times have you found yourself frustrated by a number of things that just don’t work? How many times have you thought to yourself, if I had the means, I could fix this, and make it better?

Now take this example to the next level. Imagine, you were able to conceptualise the solution, get the right team of people together, employ a vast number of free technologies to support it, raise some funding along the way, and in the process, not only fix the initial problem, but make life better for all those impacted by the same problem, and while you’re at it, make a profit from your initiative.

This is Social Business.

Social business is not about running a charity, or a non-profit organization. It’s not even about doing things for free. On the contrary, social businesses make good profits, and all the while, they are aiding a greater cause, eliminating a problem, or just simply making life easier for all those around them.

While this might sound somewhat utopian, social businesses are already a reality in most parts of the world, delivering much needed relief from a wide variety of global challenges.

Two examples of such social businesses are:

Young Africa Live, a mobile-based community portal developed by the praekeltfoundation, where young people can openly discuss critical issues such as love, sex and relationships with each other, and mPedigree, a mobile service in Ghana and Nigeria that verifies via SMS the authenticity of medication prior to being taken. Saving millions of lives and recouping lost revenue to pharmaceutical companies.

Social businesses are sustainable, they deliver true value to their community, they build trust and most importantly, lasting customer relationships, and loyalty. Another great thing about social business is that, if set up correctly, they are a great source of ever increasing annuity revenue for the founding businesses.

Technology and Social Business

With the level of technology at our fingertips today, the possibility of social business also becomes that much more of a reality. The misconception of limited Internet access in places like Africa is now superseded by present day mobile phone penetration, allowing us to reach a much wider audience immediately. Social Media allows us to share and consume content and media much faster, while also collaborating on multiple projects in real time. And finally, the Internet provides the power of research right on our doorstep.

So, the next time you are faced with a situation that you find somewhat frustrating, chances are, you are not alone. The difference however is that you might be in a unique enough position to bring about a change that has a long-term benefit to your community, while making you a handsome profit in the process.

Red Bull and Cell C present Red Bull Mobile

Tuesday, March 1st, 2011

With Red Bull having a strong presence in South Africa, they have decided to spread their wings and expand their product offering. In partnership with Cell C, Red Bull launched Red Bull Mobile on 8th February 2011 into South Africa.

This joint venture between Red Bull and Cell C offers customers two branded packages and four phones to choose form.

Red Bull phones

The phones are Red Bull branded and come standard with Red Bull Music Academy Radio and Red Bull X- Fighters.

Red Bull packages

The two packages are made up of the RBM100 (R149 per month) and the RBM200. (R249 per month)

Through the Red Bull Mobile portal, customers will have access to:

  • Red Bull TV
  • Free Red Bull downloads
  • News and updates on Red Bull events and athletes
  • Weather
  • News
  • Local entertainment

Red Bull is focusing on providing their customers with freebies and benefits: great if you are into sports and action.

  • Tickets to Red Bull Racing
  • Tickets to Top Gear Live Festival
  • Monthly copy of Red Bulletin (Global magazine)

The Red Bull energy drink has been a booming success in the sporting world and has certainly been the drink of choice for many keen athletes and sleepy heads around South Africa. Whether or not they are able to succeed in the mobile market is something that only time will tell. However with Cell C on board, the relationship that these two exceptionally strong and successful brands have could be the beginning of bigger and better things for Red Bull.

PSP Phone: gaming meets mobile

Tuesday, February 22nd, 2011

Phones and video games. Who would have ever thought that the two would merge? Well they have and the product is something to admire.

The PSP Phone or the Xperia Play as it is known is an Android- powered, games centric phone that sports a slide- out gamepad and includes real buttons. This spectacular device has a 4 inch, multi touch screen that runs at a resolution of 480 x 854. The touch screen is powered by a 1Ghz Scorpion ARMv7 and comes with an Adreno 205 mobile GPU. Gamers are given a whopping five and a half hours of game time before the battery needs charging.

When the phone is released (set to launch in America in a couple weeks, no word on South African release date or price) there will be over 50 games available for download. The phone will however come pre- loaded with a selection of games.

  • Asphalt Adrenaline 6
  • Bruce Lee
  • Star Battalion
  • The Sims 3
  • Tetris

The PSP Phone contains an 8Gb microSD card that provides support for up to 32Gb. This all runs on Anroid 2.3 (Gingerbread.)

  • Phone memory: 400MB
  • Weight: 175 grams
  • Size 119 x 62 x 16mm

Although this device is designed to be a portable PSP, its capability as a phone is impeccable. The 5.1 megapixel camera and stereo speakers are great additions but it’s the long battery life that is the most impressive.

  • Talk time GSM/GPRS: Up to 8 hrs 25 min
  • Standby time GSM/GPRS: Up to 425 hrs
  • Talk time UMTS: Up to 6 hrs 25 min
  • Standby time UMTS: Up to 413 hrs
  • Talk time CDMA2000®: Up to 7 hrs 40 min
  • Standby time CDMA2000®: Up to 405 hrs
  • Game play time: Up to 5 hrs 35 min
  • MP3 playback: Up to 30 hrs 35 min

The PSP Phone is certainly something that grabs attention. For the keen gamer looking for an Anroid phone, it will probably take up hours of spare time. With a portable PSP in hand, gamers will be truly impressed with the PSP phone.