Archive for the ‘little thoughts’ Category

Killer Content

Wednesday, September 11th, 2013

KillerContent

The Importance of Updating your Content

 

In today’s digital age, it’s not just enough to have good content on your website. Content constantly needs to be new, fresh and precise.

One of the main reasons to update your content is to keep matters relevant. It is so important to be on top of what your target market is searching for. Regular maintenance of your websites content is essential to make sure your clients are getting the very best information. By updating you high quality content, you are maintaining a competitive edge within your line of work. If users of your website get the best experience with you, this will result in maximising on sales as well as improving your online presence.

There are two types of website content:

  • Static – “About Us”, “FAQ”, “Contact” (Not as often updated)
  • Dynamic – “Blogs”, “Articles”, “News” (Updated frequently)

Within the last year, search engines have implemented new algorithms which search for content that is written for the human eye and not robots. The days of counting the keywords you have on a page, are over. Nowadays it’s a different story completely. Online presence is optimised through magnetic web content.

As we are all aware, social media rules the school. It opens up an interactive space for customers to engage with your business and constantly be fed with new updates.

All in all- Remember that high quality, magnetic content is KING of the web!

Cotlands: A day to play – World Play Day 2013

Thursday, August 15th, 2013

As one of Cotlands benefactors, I was invited to attend their Experiential visit which formed part of their #WorldPlayDay initiatives. Cotlands World Play Day - Handing Talooma donations over to LoisThe day included a tour of their head office as well as a practical demonstration of their transition from health focused initiatives to education.

Our tour began with visiting the current group of babies that are awaiting adoption, witnessing feeding time and some even getting bathed. At first, we felt a small reservation to go into the rooms but the sight of the smiles on their faces was enough to melt your heart! Following that we were taken on a tour of what used to be orphan rooms and are now the sensory rooms – sight, sound and touch. Viewing the tools used in each room really made me feel like I took nursery school for granted. I remember dressing up at school and fighting over who played what, yet there are so many lessons to be taught that many children don’t have the opportunity to experience.

We were also shown the hub of the Johannesburg Toy Library, a room where all the toys are grouped by the lesson it teaches, some brand new, some donated. This is where the ladies that travel to the different schools collect their packs from each week, depending on the lessons to be taught. I really felt special to have been able to have played with some of these toys as a child!

After having our faces painted, Europcar Vans were on hand to take us into Soweto. Our first stop was the Faba household in a more informal area, where Cotlands have been providing support and education to the 2 disabled grandparents of a small child. She is HIV positive and Cotlands have educated her grandparents on how she should take her ARV’s, as well as how to provide basic child learning. Cotlands also provide seedlings to help generate an income for families as these and some of the funds raised will be used to send the child to Grade R which, in addition to her health and extra education, will give her a better grounding for success in Grade 1.

 

Our next stop was to a little playschool at the Dube Hostel. We had to receive permission from the Chiefs to be able come in as visitors

to the hostel. Here people live without electricity and under political divisions. The residents have generously donated what was their Community Hall so that the children from the two opposing political parties can have a place to play, learn, develop and be looked after during the day. Some of their parents work, others do not and these children would normally not have done anything constructive. Now Cotlands sends a teacher with the latest Toy Library box and lessons for the week, to see them and help advance their development.

After playing with the kids at Dube, our day was completed by having lunch with Sakhumzi at his restaurant in the famous Vilakazi Street where he gave us a very inspirational talk!

He explained how a speech made by Nelson Mandela inspired him to lift himself out of unemployment and to help those around him. Focussing on something he loves he was already providing full bellies to his friends and family. He then opened a restaurant at his house. He now employs 70 people from Soweto at his restaurant, where he serves a buffet of traditional South African cuisine to locals and foreigners alike.

I felt so humbled to be spending the day with people trying to make a difference in our country – I even got to meet Miss South Africa, Marilyn Ramos, who is a Cotlands Ambassador.

Lois Moodley, National Marketing and PR Manager, was on hand to take receipt of donations from our staff members. Thank you to Kerry, Charlene, Bonita and Aimee for your kind donation!

How to not suck at Twitter

Friday, February 1st, 2013

In the world of Social Media and community management there are some people who just “get Twitter” and some people who don’t.  So this is a fun, yet serious post that I feel is long overdue to help people who are just doing Twitter so wrong, do it a little better – after all Rome wasn’t built in a day, or in less than 140 characters.

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So you have heard about this thing called Twitter, and you have opened yourself up an account and chosen a handle (which is what your name is called on Twitter), what do you do from here onwards? Well let me help you out.

  1. Start following people with the same interest as you:  You can find these people by searching keywords that interest you, in order to find other people who are talking about the same stuff as you, for example ‘running’, ‘fishing ‘, and ‘poetry’.
  2. Get interacting:  The most valuable thing I was ever told was “Interaction is Key” and it really is. How is anyone with a lot of followers supposed to know you are there and that you share their interests if you don’t try to talk to them? So get interacting
  3. Don’t over use #Hashtags: Your tweet has to get across what you are trying to say in under 140 characters. There is nothing more annoying than reading a tweet that goes along the lines of, “Wow, what a great run #Running #Fitness #WorkingOut #RunningTips #RunForFun”. Your tweet gets lost in the hash tag noise.  Tweet it like you would say it, and if you do need to add a hash tag, I would personally stick to 2 maximum.
  4. Don’t join #TeamFollowBack or beg for followers: Team Follow Back is to Twitter what Oil is to Water.  Granted you can put oil and water together but sooner or later they are going to separate and the result isn’t pretty. The same applies to #TeamFollowBack. Your Twitter experience will be diluted because they are following you and you are following them only because you are a number.  Rather have fewer followers who share the same interests as you and really enjoy the people in your community than having millions of people you don’t talk to but feel obligated to follow.
  5. Don’t be an arrogant idiot:  Ok we get it. You have a lot of followers. People may even call you “an influencer”, well guess what? The people who made you an influencer are still following you and can stop doing that at any time.  Respond to tweets, follow the ones trying to interact with you or interact back with them.  Be human. Calling yourself a Twitter celebrity is kind of like the homeless guy at the traffic light. Everyone knows you are there and can see you but only the ones who smile back will give you their spare change or a moment of your time

Good chat kids. Now go forth and tweet, but be ‘Twitter Friendly”

Social Business – The Focus of NetProphet 2011

Tuesday, May 17th, 2011

So what is Social Business, who’s doing it, and why is it so important?

NetProphetNet Prophet 2011 opened up with yet another bang this year, with Rob Gilmour covering the overall history and success of NetProphet to date. This year being no different, but with attendance exceeding the 1000 people mark.

The general theme of the event was that of Social Business, and why we should all be thinking about getting involved. Although the concept is a rather fresh one, it’s something that many businesses, to a large extent are already very actively involved in. The sad fact however, is that most businesses haven’t even considered the idea.

So what is Social Business?

Social Business ThinkingImagine if you will the impact of businesses working together not only for profit, but, in the process, creating a business model that adds immense value to the broader community that surrounds it. How many times have you found yourself frustrated by a number of things that just don’t work? How many times have you thought to yourself, if I had the means, I could fix this, and make it better?

Now take this example to the next level. Imagine, you were able to conceptualise the solution, get the right team of people together, employ a vast number of free technologies to support it, raise some funding along the way, and in the process, not only fix the initial problem, but make life better for all those impacted by the same problem, and while you’re at it, make a profit from your initiative.

This is Social Business.

Social business is not about running a charity, or a non-profit organization. It’s not even about doing things for free. On the contrary, social businesses make good profits, and all the while, they are aiding a greater cause, eliminating a problem, or just simply making life easier for all those around them.

While this might sound somewhat utopian, social businesses are already a reality in most parts of the world, delivering much needed relief from a wide variety of global challenges.

Two examples of such social businesses are:

Young Africa Live, a mobile-based community portal developed by the praekeltfoundation, where young people can openly discuss critical issues such as love, sex and relationships with each other, and mPedigree, a mobile service in Ghana and Nigeria that verifies via SMS the authenticity of medication prior to being taken. Saving millions of lives and recouping lost revenue to pharmaceutical companies.

Social businesses are sustainable, they deliver true value to their community, they build trust and most importantly, lasting customer relationships, and loyalty. Another great thing about social business is that, if set up correctly, they are a great source of ever increasing annuity revenue for the founding businesses.

Technology and Social Business

With the level of technology at our fingertips today, the possibility of social business also becomes that much more of a reality. The misconception of limited Internet access in places like Africa is now superseded by present day mobile phone penetration, allowing us to reach a much wider audience immediately. Social Media allows us to share and consume content and media much faster, while also collaborating on multiple projects in real time. And finally, the Internet provides the power of research right on our doorstep.

So, the next time you are faced with a situation that you find somewhat frustrating, chances are, you are not alone. The difference however is that you might be in a unique enough position to bring about a change that has a long-term benefit to your community, while making you a handsome profit in the process.