In the world of Social Media and community management there are some people who just “get Twitter” and some people who don’t. So this is a fun, yet serious post that I feel is long overdue to help people who are just doing Twitter so wrong, do it a little better – after all Rome wasn’t built in a day, or in less than 140 characters.
So you have heard about this thing called Twitter, and you have opened yourself up an account and chosen a handle (which is what your name is called on Twitter), what do you do from here onwards? Well let me help you out.
- Start following people with the same interest as you: You can find these people by searching keywords that interest you, in order to find other people who are talking about the same stuff as you, for example ‘running’, ‘fishing ‘, and ‘poetry’.
- Get interacting: The most valuable thing I was ever told was “Interaction is Key” and it really is. How is anyone with a lot of followers supposed to know you are there and that you share their interests if you don’t try to talk to them? So get interacting
- Don’t over use #Hashtags: Your tweet has to get across what you are trying to say in under 140 characters. There is nothing more annoying than reading a tweet that goes along the lines of, “Wow, what a great run #Running #Fitness #WorkingOut #RunningTips #RunForFun”. Your tweet gets lost in the hash tag noise. Tweet it like you would say it, and if you do need to add a hash tag, I would personally stick to 2 maximum.
- Don’t join #TeamFollowBack or beg for followers: Team Follow Back is to Twitter what Oil is to Water. Granted you can put oil and water together but sooner or later they are going to separate and the result isn’t pretty. The same applies to #TeamFollowBack. Your Twitter experience will be diluted because they are following you and you are following them only because you are a number. Rather have fewer followers who share the same interests as you and really enjoy the people in your community than having millions of people you don’t talk to but feel obligated to follow.
- Don’t be an arrogant idiot: Ok we get it. You have a lot of followers. People may even call you “an influencer”, well guess what? The people who made you an influencer are still following you and can stop doing that at any time. Respond to tweets, follow the ones trying to interact with you or interact back with them. Be human. Calling yourself a Twitter celebrity is kind of like the homeless guy at the traffic light. Everyone knows you are there and can see you but only the ones who smile back will give you their spare change or a moment of your time
Good chat kids. Now go forth and tweet, but be ‘Twitter Friendly”
Net Prophet 2011 opened up with yet another bang this year, with Rob Gilmour covering the overall history and success of NetProphet to date. This year being no different, but with attendance exceeding the 1000 people mark.
Imagine if you will the impact of businesses working together not only for profit, but, in the process, creating a business model that adds immense value to the broader community that surrounds it. How many times have you found yourself frustrated by a number of things that just don’t work? How many times have you thought to yourself, if I had the means, I could fix this, and make it better?
With the level of technology at our fingertips today, the possibility of social business also becomes that much more of a reality. The misconception of limited Internet access in places like Africa is now superseded by present day mobile phone penetration, allowing us to reach a much wider audience immediately. Social Media allows us to share and consume content and media much faster, while also collaborating on multiple projects in real time. And finally, the Internet provides the power of research right on our doorstep.
