At WordCamp Cape Town, Rob Hope, a WordPress fan and web developer, spoke on strategies behind his successful site. With 6000 daily visitors and 30 submissions a day from designers wanting to get features on his site, Hope knows his stuff. Here’s what we can take from his strategy.
Users and Community
As obvious as it might sound, ultimately, you’re building a site for an audience. So, why wouldn’t you consider your markets experience and ways to communicate with them? Rob Hope explained that he personally contacted people of sites he would be featuring on his website, and asked them if their work had been presented in the best possible way. This allowed him to create a relationship with them directly, also making them feel honoured in having a chance/a say in how their work is going to represented.
There on, the featured designers visited Hope’s site and shared their work on his platform through social media. This gave him immediate exposure from a range of different clientele. This gave Hope’s site immediate traffic.
4 Simple and Effective Rules:
- Easy navigation
- No clutter
- Visible content
- Make it easy for visitors to subscribe
Change + Improvements = Boosted Audience
The worst thing a website can be is static. Change it up for your users and reap the traffic benefits. Tweak and improve your site on a regular basis and monitor what changes work for your specific audience. This allows your site to be customised to the needs and wants of your direct target market.
It’s (not) All About The Money
Before zooping your website up with ads, first concentrate on putting together the best possible site for your market niche. Once you have regular, returning followers, you can proceed with monetising your website.
All in all, website development is a fluid business. Keep improving, know your audience and keep improving and keep going.