Archive for the ‘online marketing’ Category

Digital Leading by Dave Duarte

Monday, March 17th, 2014

Social Media StrategistOur Social Media Strategist was recently invited by O’Brien Recruitment to attend a presentation by Digital Media and Marketing Educator, Dave Duarte. The presentation focused on Digital Leading and was hosted at the Granger Bay Hotel School. Dave helps organizations and individuals to recognize, understand and use social technologies more efficiently.

The Digital Educator has an impressive collection of achievements including Business Blogger of the Year, and runner up for ICT Innovator of the Year. He has also been acknowledged as one of Mail & Guardian’s 200 Young South Africans and one of the 100 Most Influential People in Media and Marketing in “The Annual”.

Dave contributes tech features on Highveld and KFM as well. He does a regular show on GoodHope FM that focuses on the social impact of developing technologies. Dave has worked with the likes of Ogilvy, South African Tourism, Mxit, Naspers, Clickatell, Pearson, The United Nations and Primedia to name a few.

The presentation focused mainly on “Growing your Employer Brand”. Dave enlightened the audience with tips on how organizations can use social technologies, specifically LinkedIn to build a strong employer brand and reputation.

Here are a few LinkedIn tips:

  • Embrace your profile as a branding tool – LinkedIn is a professional way to advertise your CV and professional profile. Make sure your profile updated with all your skills, knowledge and experience. Are you connected to the correct industry people?
  • Make sure your team does the same – Uniformity is fundamental. Make sure all your team members have updated and professional looking LinkedIn profiles. Ensure their profiles are linked to your LinkedIn company page. There is no room for errors or shorthand here.
  • Make sure your company page is all it can be – Make sure your company page is attractive, interesting and engaging. Use it to attract new talent, establish credibility, and connect with influential people and top prospects. Post interesting and interactive updates and monitor your efforts with LinkedIn’s analytics feature.
  • Get serious about your LinkedIn followers – Be serious about building your followers. Interact and network with the people and brands you follow. Provide value-added updates on your personal profile and company page.

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Growing your reputation connection by connection:

In South Africa 20 million people are connected to the web. It’s time to take advantage of those connections. Every little connection will add to your pile of stones and over time that pile of stones (your reputation) will grow into a huge reputation. The average person has approximately 200 connections on various social media platforms. If you connect with the correct people, your network will become that more expanded.

Everything you put online stays there for a while, even after it has been deleted. Whatever you upload on the web will assist in building your brand and reputation. Are you making sure what you put out there is linking to your vision and goals?

Key takeaways:

  • “It’s better to be the best connected than the most connected.”
  • “Digital technology changes the way we experience each other.”
  • “To lead in your industry, you HAVE to outlearn the competition.” ~ Dave Duarte.
  • Social Media is leveling the playing field like never before, enabling organizations to articulate their brand every day, in many ways” ~ Dave Duarte.

Join the Talooma and Ponder conversation on Facebook, Twitter and Google+.

Instagram Discloses “Direct” as no Aim at Snapchat

Monday, January 6th, 2014

Instagram’s new service, Direct, means that you may now send your Instagram photos to anyone you choose. For example, you have the option of sending it to everyone, just one person, or a particular group you have created.

Insta-Chat

Instagram Direct allows you to see once the person has liked the photo by sending a notification directly. For instant conversation, there is now a chat functionality included as well. Instagram will now integrate a Facebook-esque inbox to ensure your application is not inundated with messages. So whether or not someone is following you, you are able to send photos directly through an inbox model.

Instagram VS Snapchat

Instagram already has a community of 150million users. This could make the new feature to counter the threat posed by Snapchat. Snapchat recently turned down a 3 billion dollar offer from Facebook. So Instagram, being Facebook-owned has fought back, some might say. Although this hypothesis has been turned down by the creators of the new feature. Hashtags aren’t enough to share photos to different communities. Using this theory, integrating this type of feature makes sense for an application of this magnitude.

By using Instagram Direct, brands are going to be able to engage on a more personal level. For example, if you follow a certain brand on Instagram, they may target personalised messages to you. No matter what critics say, social media is booming. 2014 will see the even more rapid rise of mobile and we’re excited to see the possibilities that will occur.

Top Technology Trends for 2014

Saturday, January 4th, 2014

Come 2014, the age of digital has more than made its mark. There is no need to go on about the dependency we all have on modern technologies. From home to business, we literally cannot live without it. Icreon Tech gives us technology predictions for 2014. Keep on top of all things tech by having a read-through.

  • Internal IT firms, software development companies and techno gurus will focus more heavenly on software launches. Making sure everything runs smoothly before the day of “go live”, is imperative not only for the website itself, but business image too. Expect massive changes in software to ensure mishaps like these are eradicated.
  • 2014 will see the boom of Mobile Gamification. Apps such as Waze and Spotify have already started using this type of technology to provide weekly summaries. Mobile gamification is in essence, software that incorporates game mechanic into users’ experiences over mobiles.
  • Web scale IT such as cloud-based portals and eco-friendly data centres will become more prominent. Expect to see mid to large sized enterprises to make use of these technologies.
  • Social media has become a massive channel for businesses to correlate with their audiences directly. It allows communication and advertising in real-time and expect to see more of a IT shift to occur within the social media realm.
  • Expect to see a rise in the connection between human interaction and PC systems. Think here of the Apple iPhone’s fingerprint recognition. These interactions are expected to be on the rise dramatically in 2014.

It’s impossible to imagine all the technologies that could emerge within the near future. When progressing at such a rapid pace, we can only wait and see what new and emerging technologies will aid and be beneficial, not only to businesses but the average every Joe too.

 

2014 Tech Trends for your Marketing Strategies

Thursday, January 2nd, 2014

Whether your business is based online or not, technology plays a huge part in its success. Being on top of tech trends will impact your business directly in a positive light. Like everything else, being one step above is imperative to making your business prominent. Being on the forefront of the latest technology trends shows not only innovation, but willingness to keep up with the times. All this will portray you in a positive light, thus only enhancing your business image, and improving your strategies moving forward.

  1. Expect an evolution from obligation to a true value-add for customers and staff. These 2 are your main focus moving forward.
  2. The service integration model takes a sterner stance on the management of multiple suppliers.
  3. Competition will be higher in 2014 as consumers look for more devices and apps. Technology pace will increase and may cause disruptions among a range of industries.
  4. 6 countries that are a part of the global GDP growth will have a direct impact on economic opportunities. Companies all over the world will be forced to reinvent themselves to stay in the running.
  5. Decision-making for businesses in 2014 will be based more on big data, and this data will now be accessible through mobile.
  6. As 2013 saw The Rise of Mobile, 2014 will follow suit. Mobile will become the fore runner and thus all marketing strats, websites, app etc, will need to be made mobile-accessible.

Below are 5 points to which marketing analysts and industry experts have predicted for tech trends this year. Are you ready to innovate?

  1. Make use of all new technologies. Make your brand consistant through all channels. There can be a misconception to reinvent brands for different channels. This is not the case, keep your branding the same across ALL channels.
  2. Deliver useful content. Don’t drown your audience in a sea of information. Choose your timing, and remember to have a clear strategy.
  3. Knowing the needs of your audience is a common, all time must-do/ Monitoring tools on 2014 will aid you in finding gaps you might have missed. Research different apps and technologies that could help you to gain more of an insight to what your market is talking about.
  4. Prove a measurable ROI on your business objectives by using monitoring tools.
  5. Through all the innovation and change, keep your core business stable. Do not lose sight of your main objectives and do not attempt to branch out too much. Use these tech trends and apps to aid your core business function, rather than letting it overpower your original concept.

Google Webmasters Update Toolbar Page Rank

Wednesday, December 11th, 2013

Google Page Rank
On the 6th of December 2013, the former “dormant” Google Page Rank metric saw an update for the first time since February 2013. This means Page Ranks will be monitored more closely in relation to links from reputable sites. Buying links, especially so close to the festive season, will negatively impact your websites page rank. Sites that were down have been affected negatively by this change.

What is the Google Toolbar Page Rank?

This feature is an algorithm used by Google’s web search engine to rank websites. Page Rank is a way to measure the importance of a website.

How does it work?

Page Rank works by counting the number and quality of links to a page to determine a rough estimate of the importance of the website itself. The assumption here is that the more important or relevant a site is, the more links they will receive from other websites.

Googlebot is an automated web spider that is used to count links and gather information on other web pages.

How Do I Increase my Websites Page Rank?

Think here of rather getting quality, reputable sites to link to you. By focusing on where your next quality editorial links come from, your real page rank will go up as well as the visitors to your website.

Website Tips: Working Smart and Growing Fast

Friday, November 29th, 2013

web-tipsAt WordCamp Cape Town, Rob Hope, a WordPress fan and web developer, spoke on strategies behind his successful site. With 6000 daily visitors and 30 submissions a day from designers wanting to get features on his site, Hope knows his stuff. Here’s what we can take from his strategy.

Users and Community

As obvious as it might sound, ultimately, you’re building a site for an audience. So, why wouldn’t you consider your markets experience and ways to communicate with them? Rob Hope explained that he personally contacted people of sites he would be featuring on his website, and asked them if their work had been presented in the best possible way. This allowed him to create a relationship with them directly, also making them feel honoured in having a chance/a say in how their work is going to represented.

There on, the featured designers visited Hope’s site and shared their work on his platform through social media. This gave him immediate exposure from a range of different clientele. This gave Hope’s site immediate traffic.

4 Simple and Effective Rules:

  • Easy navigation
  • No clutter
  • Visible content
  • Make it easy for visitors to subscribe

Change + Improvements = Boosted Audience

The worst thing a website can be is static. Change it up for your users and reap the traffic benefits. Tweak and improve your site on a regular basis and monitor what changes work for your specific audience. This allows your site to be customised to the needs and wants of your direct target market.

It’s (not) All About The Money

Before zooping your website up with ads, first concentrate on putting together the best possible site for your market niche. Once you have regular, returning followers, you can proceed with monetising your website.

All in all, website development is a fluid business. Keep improving, know your audience and keep improving and keep going.

Marketing 101: Know Your Audience

Friday, November 29th, 2013

It goes without saying, by knowing your audience; you learn to make your business thrive.Identify_Your_Audience

Audit Your Audience

Pay attention to your visitor profiles no matter what business you run. By knowing who is viewing your sire you begin to gain an understanding on the particular audience viewing your website, and who you want to be looking at your site. Monitor you visitor profiles though analytics programmes to keep track of who is paying attention to your business. By using this information, you can tweak your site and develop marketing campaigns to further your reach.

Using Visitor Profiles To Optimise

By understanding who is visiting your site, how frequently and what they’re doing on your site aids you in developing a feasible marketing plan.

Cassie Lancellotti-Young is the VP of client optimisation and analytics at a company called Sailthru. She recommends personalizing marketing strategies based on the “BUS”(behavioural, usage, situational) model.

  • Behavioural

What time of the day are the customers browsing?

When does the customer convert?

What devices are mainly used?

Is it through an app or mobile web?

  • Usage

By analysing usage, you reaffirm the importance of what marketers have looked at before: frequency of purchases, how often etc.

  • Situational

This is about factors which could be affecting users’ behaviours. So for example, why are people not engaging?

Minimalism Within The World Of Digital Marketing

Friday, November 29th, 2013

the-art-of-simplicity-logo_345-website

Simplicity is the ultimate sophistication.” Leonardo da Vinci

The concept of “brands” is complex. It is a world full of strategy and complex ideas, which is why simplicity within the digital marketing sphere is of the ultimate importance. By making concepts simple and easy to grasp, you add a high amount of value and admiration to your brand.

The Role Of A Brand Owner

  • Live the brand purpose
  • Ensure product works
  • Make it available demonstrate product
  • Communicate brands value
  • Engage with customers

Customers are looking for things that will make their lives easier. They want solutions that are readily available without much fuss. They want reduced clutter and complication. Marketers sometimes get lost in the battle of the digital realm by unnecessarily complicating things. Competitiveness can play a role in this. By seeing what others do, certain marketers will follow. A common misconception is that the more complex something is, the more intelligent the scheme. The justification of “our field is just as complex as yours”, needs to be scrapped. Why? Because, this is not benefitting your users and audience, thus not benefitting you.

Digital Frustration

In this digital world, marketers are often faced with the problem of audiences not understanding the digital sphere. This is where simplicity will take your further. It’s true, many people do not understand the world of digitalised marketing, that is why it’s your duty to make things as simple as possible i order to reach audiences.

 

At the end of the day, experts in any field should not be driven to show how smart they are. Your end goal is your client, thus “dumbing down” your campaigns will benefit them and aid then in understanding, and providing you with adequate revenue.

 

Hyper-Local Marketing

Friday, November 29th, 2013

What is it?local-marketing1

Although there is no solid definition for the term “hyper-local marketing”, the term can be summarised as follows. Hyper-local marketing is somewhat of a niched marketing. So, for example, this can be a marketing campaign targeted toward a specific region, to target a specific audience. Most of this type of marketing is done online.

Any marketing campaign has a number of key components:

  • Goals
  • Target market
  • Understanding of strengths and weaknesses
  • Activities
  • Measures
  • Feedback

Many of the same rules apply to hyper-local marketing strategies. It’s just being more relevant towards the targeted community and the immediate area of business that you’re advertising.

Goals

Hyper-local marketing deems a local strategy, a strategy that contains a local and familiar flavour in order to entice local audiences.

Targeting Your Market

Get to know the people that live around your business. In order to hyper-market a product or service, you need to really get to understand your audience on a more specific level.

Activities

Get to know your local consumer. By getting actively involved in the community you are targeting, you will gain insider information to the likes and dislikes, needs and wants of your desired target market.

Track Your Success

Feedback is of the utmost importance to ensure your hyper-local marketing technique and strategies are working. Do not underestimate the power of conversion rates. Measure your success through the use of different channels. EG, different Email addresses, mobile or code numbers are easily traceable. Make use of these technologies and improve your strategy continuously.

 

Volvo Trucks and The Viral Van Damme Spectacular

Wednesday, November 20th, 2013

Volvo has taken their brand image to the next level. Their latest video has seen viral results in the past five days. With over 30 million views on YouTube and over 1.6 million shares on social media, Volvo has struck viral gold. Uploaded to YouTube on the 15th of November 2013, the collaboration between Van Damme and Volvo is simply genius.

Barbara Lippert, an advertising columnist from mediapost.com com says, “This is completely unique. It’s an incredible human way to show the equilibrium of the steering of the truck,” she says, adding that “anyone who knows anyone who drives a truck or owns a truck will mention it to them. People love this stuff.”

By using social media as the basis of their campaign, Volvo used this strategically to target not only their existing target market, but they’ve begun targeting future truck drivers in the younger generation too. Smart move, Volvo. Smart move.

The video depicts the legendary action movie star demonstrating the stable and secure steering of Volvo trucks by balancing between them, one leg on each. As the truck moves back, Van Damme does the splits and holds it with a triumphant music score in the background.

Whether or not this video spectacular improves brand image or increases sales is one thing. But what’s for sure, is that this is one video that will be spoken about for a long, long time.

Check out the video here: Volvo Trucks – The Epic Split feat. Van Damme