The famous and most popular medium of engaging with consumers is via Facebook. When using this platform to market your business online, as well as connect with current and prospective customers, your fans become critical to your success.
But not all Facebook fans are the same. Understanding the different types of fans is vital in order to engage with them on the right level.
Take a look at seven common types of Facebook fans, how and why they connect with businesses and what they mean to you.
#1: The Quiet Follower
This fan likes your page to see updates on your brand, but doesn’t actively engage in posts and rarely comments on your content. It is a good idea to try and generate engagement from these fans by testing what, when and how you post content. Ask fans to “like” a status update or a photo and experiment with contests. Getting silent fans to engage with your posts will show up in their News Feeds, exposing your brand to a new bunch of potential fans.
#2: The Casual Liker
This fan liked your business on Facebook because they enjoy the content that you share. Get more out of the “liker” by adding strong calls to action on your posts and getting them to share your content as much as possible. With a bit of luck, these “likers” might just end up being your Facebook brand ambassadors.
#3: The Deal Seeker
Everyone loves free stuff, but this fan takes deals to the next level. Access to exclusive deals, coupons, incentives and events draw this fan to your page. Weekly or monthly deals work fabulously with these fans, as it gives them an interest in actively following your brand. This will increase the engagement from fans on your page and increase your following drastically.
#4: The Unhappy Customer
More and more people are using Facebook to communicate complaints about a brand and share it with others. They are often looking for a timely response and better customer service. The key is to get a reputation management process in place to track down these complaints and respond quickly. This shows that you are listening to your fans and you care, as well as put them first.
#5: The Ranter
Chances are, this fan only likes your page to have an opinion on a controversial topic from a status update. Most of the time, the ranting has nothing to do with your brand. Political, ideological, culture or personal issues are what trigger threads that can cast your business in a negative light. To help protect your brand from critics, avoid making controversial public statements unless you’re prepared for the backlash.
#6: The Cheerleader
This is possibly the ultimate fan to have. They love engaging with your brand, from liking posts to commenting and sharing them, they spread the word about your business to their networks, and add personality to your page. So, the idea is to do the same for them. Add campaigns like “Fan of the Week” to your page, and share their user-generated content. Ask them to participate in promotions and campaigns for your business.
#7: The Loyal Fan
If this fan had to walk into your business today, you would know them by name. They have been a loyal fan way before Facebook and have generated word-of-mouth marketing and sent referrals to your business. Include them in your Facebook engagement by asking them to be in a video testimonial. Share your appreciation for their long-term business through a loyalty program.
Entrepreneur, Business Article, viewed 28 June 2013 <http://www.entrepreneur.com/article/224146>