Archive for the ‘online marketing’ Category

Apple boss, Steve Jobs steps down

Friday, August 26th, 2011

So Steve Jobs the man we have come to know as “The Apple Man” has stepped down as Apple CEO and chairman. So what does this mean for Apple and the industry at large? There are so many questions on people’s lips but one thing is certain, Tim Cook the current COO will succeed Steve as Apples new CEO.

Tim Cook, was hand-picked by Steve Jobs himself, he has handled the top position repeatedly in the absence of the sickly Jobs. Though he may not be nearly as recognisable as Jobs, Cook had been running Apple since the beginning of 2011. The company has performed really well during that time and has rolled in billions of dollars in profit from around the world.

Steve Jobs’ resignation as CEO does not necessarily mean he has left Apple completely – let’s just say he has taken the back sit, and he will continue to contribute his unique insights, creativity and inspiration. Many Apple fanatics hope that his wisdom will transcend through the newly appointed Cook.

On the other hand, Apple’s board of directors have “complete faith” that Tim Cook is the right person to replace him. There’s no doubt that Apple needs to persuade its investors and consumers that it will continue to produce innovative and trend setting technologies if they plan to retain their loyalty.

However, some industry experts don’t have full confidence in Apple’s future: Trip Chowdhry, an analyst with Global Equities Research, said “Jobs’ maniacal attention to detail is what has set Apple apart from its competitors”. He also added “Apple’s product pipeline might be secure for another few years”, but he predicted that the company will eventually struggle to come up with market-changing ideas.

Apple’s future as the leading technology company after Steve Jobs’ departure is uncertain to some but the Apple brand is still as strong as ever. I guess from now on only time will reveal all.

Steve Jobs’ resignation as Apple’s top man due to illness certainly brings new meaning to the saying: an apple a day keeps the doctor away.

Facebook “Like” button and promotion guidelines

Monday, August 22nd, 2011

Facebook: the universal platform for individuals and businesses. However there has been much speculation about how much of your information remains confidential and how much of it becomes freely available to the Facebook Headquarters and others.

Those using Facebook in the northeastern parts of Germany have been warned to avoid the “Like” button. All government sites within Scheswig- Holstein, (the northernmost of the 16 states of Germany) have been requested by the Independent Centre for Privacy Protection to dismiss every Facebook plug- in. If they do not comply with this request, they will possibly face a fine of about EU€50 000.

This request comes after a press release announced that by pressing the “Like” button or becoming a fan of a page on Facebook, Facebook users become victims of infringement laws. If a Facebook user takes this action their profile and all the information on it becomes available to the Facebook Headquarters in the United States. Germany’s online privacy laws do not under any circumstances support this.

German government websites have removed the “Like” button however other suggestions have been made, such as avoiding Facebook completely. In the mean time, German online authorities are working with Facebook to develop a common understanding and set of privacy issues.

Hosting Facebook competitions and promotions; what are you legally required to do?

Facebook has become one of the most common and popular platforms for companies of all sizes to advertise and host competitions on. Recently released, Facebook has notified these parties of promotional rules. (Promotion Guidelines)

These clearly state than anyone wishing to promote on Facebook is fully responsible for every part of that promotion. All promotions on Facebook MUST include all of the below:

  • Complete release of Facebook (every participant)
  • Clearly state that Facebook in NO way sponsored, administered, is associated with or endorsed the promotion
  • Disclose that participant is supplying information (not to Facebook)

Furthermore any promotion has to be administered within Apps on Facebook, (Canvas page or an app.) With regards to voting or entering a competition, companies cannot ask participants to “Like” a page and may under no circumstance, communicate to winners or participants by sending Facebook messages, posting a comment or using Chat.

For further terms and conditions regarding hosting a competition on Facebook read the Promotion Guidelines.

Exploring Online Writing as a Copywriter

Monday, August 22nd, 2011

Billboards, magazines, websites, newspapers, radio, TV, pamphlets: they all have one thing in common. They are copy driven.  However within each industry, Copywriting requires something different.

Getting your online writing onto Google

Copywriting for the web or SEO (Search Engine Optimisation) Writing as it is better known, is the process of steering traffic towards a website. By using a selection of carefully chosen keywords, SEO writers need to ensure that the article or piece of writing will appear among the top search results. Depending on the amount of times the (highly searched) word is used in the piece of writing, it will rank higher.

As the importance of being on the World Wide Web has increased for companies all over the world, so has the demand of SEO Writers. Being aCopywriter of this sort is demanding as businesses want to rank top among other websites within their industry. To ensure that they get there and most importantly, stay there is an ongoing process. There are various types or styles of writing that as a Copywriter, you need to be able to adapt to.

All of these are very different and hence require a Copywriter to be dynamic and flexible within their tone and style.

Being able to flirt with creativity, whilst remaining informative is key. Readers usually glance through the information they come across on the web and should they not find what they are looking for, they will leave the page. Website visitors read online information for only one reason: they want answers conveniently placed on the page. As an Online Copywriter, it is your job to spoon feed that information to them. This is achieved in various ways.

  • An extremely effective heading
  • Sub- heading
  • Bullet points
  • Call to actions
  • Links/ back links
  • Get to the point
  • Provide clearly visible contact details
  • Highlight words of interest

As a career, Copywriting can take you on a journey through bounds of research, which is a large part of any Copywriter’s job. With so many Copywriting  avenues to explore, Online Copywriting is a great place to develop oneself. Not only does it allow you to expand on your writing knowledge, it also provides the opportunity to be exposed to various styles and a huge portfolio of brands, topics and trends.

Google search wants to know…

Thursday, June 30th, 2011

What Do You Love? An array of things I’m sure. Google loves making lives simple and providing effective tools that allow us to find out more, conveniently.

The recently launched www.wdyl.com otherwise known as “What Do You Love?” is a new service that has been designed to offer information regarding any topic, across multiple Google products. These include:

  • Google Books
  • Google Trends
  • YouTube
  • Flickr
  • Google Alerts
  • Google Search
  • Google Places
  • Gmail
  • Image Search

These are just a few of the platforms that will appear on the extremely clean and well designed tool. www.wdyl.com offers the user various boxes on the page, each displaying search results according to the Google product. The overall idea is to take users to a single page of relevant information across Google’s online products.

Users will get the very best results by entering a broad search term, e.g. “dog.” Once the term has been entered, the user needs to click on the heart button, a sweet but extremely punny addition with love from Google.

This extremely user friendly Google tool is a fantastic combo of the things you love and how to use Google’s search tools. By clicking on any one of the numerous boxes on the results screen, users will be directed to that Google product where they may continue their search as usual.

All round, a really clever addition on Google’s behalf. Easy to use and simply designed. We give www.wdyl a massive thumbs up!

ICANN approves the gTLD Program

Monday, June 20th, 2011

Global Top Level DomainsThe ICANN board (Internet Corporation For Assigned Names And Numbers) overwhelmingly approved the gTLD program when they voted in Singapore on Friday afternoon. In the vote only 1 member voted against the new program, and one member abstained from voting.

The new gTLD Program will allow hundreds of new TLD’s (Top Level Domains) to be registered. The Top Level Domains are currently limited to 22 such as .com; . org; .gov; etc. as well as country domains such as .co.za; .nz; .uk; etc.

THe New GTLD program will be open for registrations from the 12th of January, 2012 and applications will close on April 12th, 2012. These applications will be reviewed and it appears that no new TLDs will be operational until November 2013.

This will mark the first round of registration and ICANN has previously stated that no more than 1 000 TLDs will be approved within any one round.

The last reported figure was that a successful TLD application will cost in the region of US$185 000; so while this may be a worthwjile exercise to secure your own company TLD; it is seriously going to put you out of pocket when you do.

ICANN has stipulated that applicants need to show a seriously vested interest in registering new TLD’s and that applications would be judged primarily on the supporting documentation and compelling reasons for ownership.

I am sure that in the near future we can expect to see many new TLD from big business such as : .coke; .apple; .bmw.

An interesting space to watch will be how the search engines rank and rate these new domains and if they are still use the same general guidelines.

Search Engine trio introduce, schema.org

Friday, June 3rd, 2011

The three top search engines, Google, Yahoo and Bing have collaborated in the hope to improve search engine results. Schema.org will assist webmasters who are looking to add markup to their pages and will create a better understanding of websites for the search engines.

logos of the top 3 search engines, yahoo, google and bing

A variety of schemas such as html tags can be used by webmasters so that pages will be distinguished by the search engines. This in- turn will make it easier for searchers to find the accordant web pages.

A number of websites are generated from assembled data which is generally stored in data bases and is formatted in html, making it difficult to recover original data. Search engines and various other applications will benefit from having access to this data directly.

Mark- ups allow search engines to understand the data and information on these website pages and then provide richer and improved results for search purposes, This valuable addition to search engines will certainly make web browsing more useful. Get started here.

What will Schema.org do for your website? Schema.org will assist website owners and improve on where they

rank on Google, Yahoo and Bing. Google has certainly been providing useful additions over the years, Rich Snippets (2009,) Expanded on Rich Snippets and a collaboration in 2006; Common standards for Sitemaps. However schema.org seems to offer more relevancies to the webmaster.

  • New markup types (over 100 new types have been added. Popular markups include: Recipe, Movie, Book, TV Series)
  • Use of microdata (primary focus to improve simplicity and consistency across search engines)
  • Support of existing rich snippets (Webmasters that have already done markup on the pages will still be supported)
  • Testing web pages’ markup (Test website pages with markup. Use rich snippet testing tool)

Webmasters are encouraged to start marking up web pages as soon as possible. Currently the schema.org website as well as the rich snippets testing tool are all in English however rich snippets are displayed in Google results around the world.

Schema.org has been launched with hope to extend and improve search engine results and ultimately grow the tool.

schema from yahoo, google and bing!

Social Media Strategy Info-graphic

Thursday, June 2nd, 2011

As Social Media becomes more and more entrenched in marketing strategies around the world; we need to be sure that we know how to use it. This is a short info-graphic which touches on the 3 main social media networks that businesses are using in their social media strategies.

An info graphic showing social media usage

Twitter

Twitter is a social network with a business edge, that is used to share and push information across to a select group of followers. Followers on Twitter are those people who have committed to receiving communication from you on a regular basis in the form of a tweet (140 characters of information) which needs to be compelling enough to entice the reader to click on a link within the tweet and engage further. There are currently over 55 000 registered South African Twitter users with over 1.5 million tweets a month. There is no opportunity to advertise on Twitter at the moment.

Facebook

Facebook is a social network that is primarily used for exactly that, staying in contact with your friends and their daily activities. Facebook however does allow for businesses to have a Page which people can like of become friends of. These pages get a fair amount of traffic, but it is very important to ensure that your business is right for Facebook as very often a business might not have its primary audience on a platform such as Facebook nor will its ideal clientele want their friends to know that they are making use of its services (ie – private investigators, debt councilors). Facebook does allow businesses to advertise their products or services and these adverts can then click through to either the businesses Facebook page or a specific landing page on their website. There are currently over 3.76 million South African users on Facebook with the greatest percentage of them being between 18 and 30 years of age.

LinkedIn

Linked in is a decidedly business orientated social network. There is little social interaction between users even though you can integrate it with your Facebook and Twitter accounts, being social for socials sake is not its primary focus. LinkedIn is for keeping in touch with business professionals who can either be potential or current clients. There are currently over 1.1 million LinkedIn users in South Africa and this makes it the largest network focused on professional individuals with the largest demographic being users between 25 to 35 years of age. LinkedIn allows businesses to showcase their products and services and have these recommended by their customers. Advertising is also available and users can then click through to a specific page determined by the advertiser. LinkedIn can be an excellent platform to contact potential customers as a platform to initiate communuication.

When looking at which networks to use from a business point of view; a combination is definitely the approach, rather than a mere single focus option. Each network has their own nuances and intrinsic benefits and each should be explored in turn.

4 Website Marketing tips for your business

Tuesday, May 31st, 2011

At any one time, there are 2 Million Blogs on the internet. These are just blogs, websites far exceed this number. To have a website floating around the millions of others is useless, unless of course you make your site work for you.

A business website is a door to the world. It creates an opportunity for a business to display products, services and their business as a whole 24 hours a day, 7 days a week. Getting a website marketed is as important as marketing a business.

Website marketing will require spending money however, long term it is worth it. Web traffic is one of the most important goals to have regarding a website. To get this traffic through a site, people need to know that it is there. There are various ways to go about website marketing, all of which work well with one another.

PPC Advertising

Pay- per- click advertising can be set up and utilised to however much a business is willing to spend per month. In order to target the right keywords, a large amount of keyword research needs to be done around a specific business.

PPC is used on websites but more specifically on search engines. Adverts are placed next to the search results and when the visitor clicks on the ad, the advertiser is charged. Also commonly known as click- per- cost, CPC, pay- per- click offers variants such as placement and ranking.

Seo or Organic

Organic searches are the most important as they make up approximately 80% of searches. Search Engine Optimisation makes use of careful use of keywords in web design structure, content, submission of sites to search engines and directories and creating a strong linking strategy.

Links pointing to the website

Submitting a website to a directory helps the site to be found and increases search engine rankings. Finding a directory that is specific to the business industry is beneficial.

Writing monthly articles and adding links to those articles is also a common technique. This can however be damaging if the links are pointing to the wrong sites.

Offline website marketing

There are various effective techniques to use that create awareness around a website. Any one of these when used correctly will result in word- of- mouth advertising which is the most successful of all. However to get to that point, business cards, newsletters, TV and radio ads and even promotional items offer a great opportunity to get people interested in and aware of a website.

Website marketing is vital, there is no doubt about it. With millions of businesses serious about their online presence companies need to ensure that they do all they can to get recognised on the internet.

Social Business – The Focus of NetProphet 2011

Tuesday, May 17th, 2011

So what is Social Business, who’s doing it, and why is it so important?

NetProphetNet Prophet 2011 opened up with yet another bang this year, with Rob Gilmour covering the overall history and success of NetProphet to date. This year being no different, but with attendance exceeding the 1000 people mark.

The general theme of the event was that of Social Business, and why we should all be thinking about getting involved. Although the concept is a rather fresh one, it’s something that many businesses, to a large extent are already very actively involved in. The sad fact however, is that most businesses haven’t even considered the idea.

So what is Social Business?

Social Business ThinkingImagine if you will the impact of businesses working together not only for profit, but, in the process, creating a business model that adds immense value to the broader community that surrounds it. How many times have you found yourself frustrated by a number of things that just don’t work? How many times have you thought to yourself, if I had the means, I could fix this, and make it better?

Now take this example to the next level. Imagine, you were able to conceptualise the solution, get the right team of people together, employ a vast number of free technologies to support it, raise some funding along the way, and in the process, not only fix the initial problem, but make life better for all those impacted by the same problem, and while you’re at it, make a profit from your initiative.

This is Social Business.

Social business is not about running a charity, or a non-profit organization. It’s not even about doing things for free. On the contrary, social businesses make good profits, and all the while, they are aiding a greater cause, eliminating a problem, or just simply making life easier for all those around them.

While this might sound somewhat utopian, social businesses are already a reality in most parts of the world, delivering much needed relief from a wide variety of global challenges.

Two examples of such social businesses are:

Young Africa Live, a mobile-based community portal developed by the praekeltfoundation, where young people can openly discuss critical issues such as love, sex and relationships with each other, and mPedigree, a mobile service in Ghana and Nigeria that verifies via SMS the authenticity of medication prior to being taken. Saving millions of lives and recouping lost revenue to pharmaceutical companies.

Social businesses are sustainable, they deliver true value to their community, they build trust and most importantly, lasting customer relationships, and loyalty. Another great thing about social business is that, if set up correctly, they are a great source of ever increasing annuity revenue for the founding businesses.

Technology and Social Business

With the level of technology at our fingertips today, the possibility of social business also becomes that much more of a reality. The misconception of limited Internet access in places like Africa is now superseded by present day mobile phone penetration, allowing us to reach a much wider audience immediately. Social Media allows us to share and consume content and media much faster, while also collaborating on multiple projects in real time. And finally, the Internet provides the power of research right on our doorstep.

So, the next time you are faced with a situation that you find somewhat frustrating, chances are, you are not alone. The difference however is that you might be in a unique enough position to bring about a change that has a long-term benefit to your community, while making you a handsome profit in the process.

Google Places: the benefits to your business.

Monday, April 18th, 2011

Without any doubt at all, the internet has become the most commonly used source of information. Companies are becoming more and more aware of the benefits to having an online presence. With this comes the importance of a business listing.

Google Places offers companies a quick, easy and free listing. This Google feature produces search results for local businesses that are listed. The marketing benefits of Google Places for any business offer numerous uses for both viewers and listed businesses.

Business information feature

  • Post business information: hours, contact details, photos etc
  • Customers can print out company coupons and win rewards
  • Build a relationship with customers online through posting detailed business information

Photos

  • Offers a transparent look into the business
  • Provides extra products and services information
  • Builds a trust with clients; a more solid business relationship

Customised code feature

  • Google Places generates a customised code for each business
  • Code can be placed on business cards
  • Clients scan code into Smartphones
  • Client is then directed to company’s Google Places page

Analytics feature

  • Find out who is searching for your business and how they are doing so
  • Find search terms customers are using to locate the business
  • Using those search terms in other online features, such as websites, social media, blog, will create traffic
  • Find out where customers are coming from based on Google Places search

Despite the fact that your business may already have an online presence and show up on Google, verifying your business listing ensures accurate details of the business location etc. Listing through Google Places is a convenient way of ensuring that your online presence is maintained at all times (even if you don’t have a website.)

Businesses are able to change information at anytime and keep track of how many people have seen and clicked on your business listing.

With Google Places being practical and easy to manage, this listing tool should be an integrated part of all businesses. Whether you understand the importance of having an online presence or not, Google Places will certainly allow customers to interact with your business and further develop their relationship with the company, online. This in- turn will assist in translating this online relationship into an off- line experience.