Archive for the ‘Other’ Category

LinkedIn Designs New Company Pages

Friday, November 9th, 2012

LinkedIn has launched an all new, redesigned look for their company pages which they say will make it easier to interact with companies.  The redesigned pages will make it easier to find, follow and engage with the more than 2 millions companies that currently use LinkedIn company pages.

The new design will allow companies to highlight important posts through the new Featured Update option, which promotes posts to the top of their updates stream.  The featured update function is a better and easier way for companies to highlight, new products and services being offered. It will also highlight any important company news and job opportunities and will aid with driving word of mouth.

The new pages will simplify how users explore companies that interest them. It will also keep them in the loop with any hot topics and any news from their respective industries.

Check out the new pages here

Spread your word in a more effective manner…

LinkedIn has always been a network for professionals and company pages have primarily been used to introduce your company and start spreading company messages.  The new LinkedIn Company pages will allow companies to do this in a more effective way.  Companies can now showcase new products and services and catch the ever elusive prospective customer’s eye more effectively.

Catching Up With Social Media…

Facebook was the first social network to adopt a highly visual layout with their timelines. In the ever changing world of Social Networking, LinkedIn has had to adapt to stay current and not be left behind.  On average companies don’t spend as much time optimising and maintaining their LinkedIn profiles as they do on other networks. It is important to remember that LinkedIn is still a public entity that clients and employees will view before they make a decision about your business.

LinkedIn may not be the leader in Social Networking but when they make changes such as the redesigned company pages it is worth taking the time to update your company profile, stay relevant, and present your company in the best way possible.

 

The psyche of a cold shower

Tuesday, July 24th, 2012

Although we are deep into the middle of winter, a thought struck me like a burst of cold water, a whirl of wind, and a flash of well, any other metaphor one can muster up. Yes, it was in the shower.

In the traditional process of getting ready for your work day, everything seems to takes longer, and is way more challenging in winter. Whether it be the relentless release of the electric blanket, the folding back of the covers, the placing of bare feet onto cold tiles, or that first exposure of skin to the less than satisfactory air temperature. All these factors vastly increased in winter, and are largely an increased hindrance to the effective welcoming of a successful business day.

That said, once you are on the go, with those items a distant memory, provided you have dressed accordingly for the weather, your day continues just like any other.

So here’s the real question:

In Summer, when we are preparing for our day, do we ever pause, and give a thought back to when the conditions were a lot less favorable, or do we proceed quicker, in the nature of habit, oblivious, until the next time when winter comes around?

Mobile sites: connecting your brand to people on the move

Wednesday, February 15th, 2012

What is the point of having a mobile site for your business? Well, 4 years ago, there were 9.6 million active mobile internet users in South Africa and by the end of 2010 that number escalated to 10.56 million. This is according to a study conducted by World Wide Worx, a South African technology research company.

Mobile sites or mobi sites, are websites designed especially for your mobile device. The challenge for web developers and designers is to make the experience of browsing on your device simple and hassle free. However, many digital marketing agencies offer mobile website designservices that can achieve that.

The use of internet on portable units is fast becoming the norm. The shift to mobile sites is a result of a modern society’s needs for having internet access on the go – whenever and wherever they so wish. As a business, you want your customers and potential customers to have full access to your products and services specs. at all times. This is exactly what a mobi or mobile site will do for you. However what are the benefits of a mobi site for the actual user? The benefits are plentiful…

Improved User Experience

Mobile sites are specifically designed for handheld devices with easy navigation, less text, big buttons etc.

Faster Download Speed

Mobile sites are specifically designed for mobile standards and optimal download speed, which means less waiting and more browsing.

Engagement and Context

A mobile site allows you to immediately engage users with mobile-specific features such as click-to-call, mapping functions etc.

Portability and Connectivity

A mobile site can be accessed anywhere, any time. This level of constant connectivity provides an unprecedented opportunity to connect with you customers in new ways, wherever they may be.

Integration with Offline Media

Mobile devices are unique in their ability to immediately bridge the gap between online and offline media through the use of QR codes. QR codes can be displayed in magazines or pamphlets and then, when scanned with a smartphone, translated into electronic messaging such as awebsite URL, an email address or SMS message.

Don’t miss out on exposing your business, organisation or brand to a world of online users who, these days, browse the internet on their handheld devices.

SOPA & PIPA Protest

Wednesday, February 1st, 2012

The Jan. 18th protest was the largest in U.S. history; our new graphic recounts that momentous day for social media users in tweets, emails and calls.

infographic

Source: frugaldad.com

SEO copywriting vs. other styles of writing

Friday, November 18th, 2011

What is online or SEO copywriting? Well, SEO is the acronym for the phrase “search engine optimisation.” Search engine optimisation is all about doing specific things to your website to drive more traffic to it with the aim of getting a certain reaction from the people visiting your site. Whether it’s to get them to purchase something online or simply get them to enquire about your company’s product or service, their experience on you site needs to be interesting and helpful.

What are some of these things?

There are a few but here we will discuss how SEO copywriting as a style of writing achieves those results. SEO copywriting is unique from other forms of writing such as magazine writing or a newspaper writing. SEO writing focuses on specific “key words or phrases” that make your website or specific web page on your site emerge on the first page of a search list – which is essentially where you want to be. However this is only possible provided the writer has adhered to specific SEO protocol which includes:

  • Finding the correct search term or phrase for your product or service (there are a few online tools which online Copywriters use for this)
  • Using the search term or phrase only a certain amount of times without over using or misusing it
  • Avoiding very long words (words with multiple syllables)
  • Not writing very long sentences
  • Having an appropriate and appealing topic if writing an online article
  • SEO copywriting must still be readable and persuasive like any other style of writing

Styles of SEO writing

Online writers write articles, press releases and “optimise” existing web content. The copywriter must keep in mind all the above mentioned SEO “rules” when writing articles. Press releases are similar but cover more than just one topic. Optimising web content is simply increasing the use of a specific key term or phrase on a particular page of a website with the hope of making that page rank higher during a search.

Writing for magazines, news papers, pamphlets or even bill boards, the Copywriter writes easy to read, enjoyable and compelling copy with the aim of persuading you into taking a certain action. Whilst SEO copywriting is steered in the same direction, the online Copywriter has a goal of making a company’s website or specific web page on the site rank highly in a search.

The foremost goal of SEO copywriting is to produce succinct, effectively persuasive text for a well-written web page and to make it rank highly during a search.

Marketing success : Execution fail

Tuesday, October 4th, 2011

If we could sing a song to KFC at this point; we would be singing Build Me Up Buttercup by The Foundations.  We feel let down and almost robbed by the harrowing story that follows; so much so that e felt the need to share it on this platform. But it goes deeper than us being upset about a serious lack of chilling goodness! It cuts to the heart of an issue that many organisations fail at when it comes to their marketing becoming a reality.

KRC Krushers - the sippable treat full of real bitz!

Marketing Success.

The Johannesburg weather is beginning to heat up in a serious way. The mercury has touched on just shy of 30 degrees a few times already and the brunt of summer is no where near us. The relentless heat coupled with a lot of traffic on the M1 South heading towards Johannesburg central meant that we were in need of something to quench our thirst and bring some much needed relief from the heat.

While making our way along the highway we cannot help but be bombarded by the cleverly designed and well placed KFC Krusher street pole advertising. Every few hundred meters the mundane “fade into the background” and traditional street pole advertising (which gets filed by our minds eye as irrelevant) is replaced by the larger than life replica Krusher cup, grabbing our attention and screaming at us to take notice!

The repetition of the Krushers coupled with additional more traditional billboard advertising on the highway made it virtually impossible for us to think of anything other than making our way immediately to KFC!

Execution fail!

KFC did everything right. Or should we say that the Ad Agency who does KFC’s advertising did everything right! They used a busy, public space to grasp our attention in everyway imaginable. In fact, a KFC Krusher was all that was on our minds long after we had even passed the clever, alternative advertising. 10 points there!

When we finally arrived at a KFC (on William Nicol) some distance from the M1 south where we had been hypnotised by this Krusher advertising, we waited in line patiently, adding to the suspense of that very moment we would have the Krusher firmly in our grip. Alas, it was not meant to be. Upon ordering our long awaited KFC Krushers, our ears were met with the very words we dreaded, “Our Krusher machine is broken.”

Not only did these 5 words make us want to cancel the rest of the order and buy lunch from the competitor down the road, but we were also very disappointed because it seemed as though KFC had grabbed an advertising opportunity by the horns, (unlike other brands in South Africa) and finally used some creativity in a campaign.

Maybe someone should have checked that KFC’s Krusher machines were all working properly before they created such a hype around one of their products. All in all, a complete brand disappointment and a slack effort on KFC’s side.

What to do?

When embarking on a marketing campaign, ensure that you include in the planning of your campaign to check the following boxes :

  1. tell your organisation about the promotion
  2. check that you can handle increased demand for when your marketing actually works
  3. have a plan in place for if things go wrong with your delivery

“Digital Marketing is the future” says Talooma’s Big Chief

Friday, September 23rd, 2011

Owning a Digital Marketing Agency can be a challenging task as well as an extremely fulfilling one at the same time. It is a very competitive industry and one that’s changing every single day. If you can’t keep up with the rate at which the internet and the digital world is advancing, I am afraid it’s quite easy to find yourself in deep waters without a life boat.

I caught up with Ceri James, the founder and Marketing and Sales Director of Talooma Digital Marketing Agency. Talooma has been in the digital marketing space for over 12 years and continues to set benchmarks.

Talooma Digital Marketing Agency by user8601966

The secret to Talooma’s success lies in its leadership and the quality of its staff. “Team dynamic, passion, a common purpose and unlimited potential to learn” this is what Ceri had to add to the ingredients of his company’s success.

With mobile internet devices like Smart Phones and Tablets becoming more and more affordable and therefore accessible to most people, the internet has become available to almost everybody these days. As a result of this, Digital Marketing Companies are becoming more and more relevant as most companies realise the huge potential for a great return on investing in online marketing. The future only has bigger and more exciting things to offer for the online space and digital marketing as a whole.

Talooma has grown tremendously as a digital marketing company over the last 12 years but the journey does not end there, in fact this is what Ceri had to say, “in the next two to three years we are certainly going to be a lot stronger in the hospitality industry…our aim is to hopefully be listed as one of the top 500 companies to work for”

The Talooma story is certainly a testimony that hard work and dedication pays off but for Ceri the sky is the limit and there’s still a long way to climb.

Talooma’s 67 minutes for Mandela Day

Monday, July 18th, 2011

Talooma visited the Ann Harding Cheshire Home to give 67 minutes for Mandela Day. Dressed up like Hippies (in celebration of our own “Hippie Day”) we spent time with some of the patients and were given an exclusive tour around the home.

Over the last few weeks we have been collecting clothing of all sorts which we planned to hand out on Mandela Day. The clothing was certainly appreciated with open arms when we arrived, (and so were our Hippie outfits.) Everyone at the home, although confused at first, seemed to take a liking to our 60’s dress sense and Mandela Day spirit and certainly had a giggle or two at us.

Located in Northwold, Randburg, the Anne Harding home was founded 30 years ago. Homing people with disabilities caused by various incidents, the home offers a bright, cheerful environment to all its residents. The well kept facilities provide various activities for patients to get involved in, with some playing solitaire, some making beaded jewelry and some just soaking up the warmth of the winter sun in the manicured gardens.

Everyone at Talooma is honored to have been given the opportunity to give their 67 minutes for Mandela Day to such a caring establishment.

Should you want to donate or give some of your time to the Ann Harding Cheshire Home during anytime of the year, call 011 792 3510/ 1 or email willemroos@telkomsa.net

Google South Africa brings YouTube closer to home

Monday, May 17th, 2010

Google SA launched YouTube South Africa in an effort to make searching for and streaming video quality simpler and faster for South Africans. The South African version of the immensely popular video sharing social network runs off of www.youtube.co.za.

South African YouTube logo

It is not immediately clear how much content will be hosted on local servers, but it is definately clear that speed is a big reason for the service becomming local. As part of the launch a partnership agreement has been signed with the SABC and e-tv. This partnership agreement will allow the SABC and e-tv to stream a variety of current and past content on the platform. This means that they can connect on another level with their tv viewing audiences.

It is great to see that Google is beginning to embrace South Africa and the hunger that we have for all things online. Hopefully in the future a lot more of the Google gadgets that are common place overseas will begin to trickle in to Sough Africa.

Lessons learnt while building Woo Themes

Thursday, May 13th, 2010

Adriaan Pienaar AKA ‘Eddy Rockstar’ gives us some insight into the lessons he has learnt while building Woo Themes

  • You can start up your business from anywhere
  • Start an International Business – Not a South African business. (Change your view about your business to that of a global one)
  • No Funding – Bootstrap & Monetize – If you plan and manage your business properly, you can continue growing without having to slow down, while you wait for funding
  • Marketing the Stigma
  • Branding: Be unique & personalize – Build your personal brand online
  • Listen to your audience – They are the ones who will ultimately buy from you
  • Force your audience’s attention to you (Don’t just live in the ‘Twitterverse’)
  • Design is more important than tech (Design will differentiate you)
  • Your customer is more important than everything else
  • Tech is only half important (communicate to your customer, don’t geek speak to your clients)
  • Stay on top of Trends – Just (But don’t be a copy cat)
  • Diversify your income (existing customers will invest in other products from you, because they trust you)
  • Limit your exposure to risk
  • Smile & Enjoy – Have fun while you’re doing it