Archive for the ‘SEO’ Category

Flipboard Pages: A fresh way of browsing social online content

Wednesday, March 28th, 2012

What is Flipboard Pages?

Publishers can now offer select content to iPad users in a new and engaging layout via Flipboard Pages. For example, when an article is shared on Twitter or Facebook, a Flipboard Pages user can simply press “Read Article” to read that article laid out in easy to print read magazine-style. Flipboard Pages preserve that pleasant traditional print magazine reading experience online. Many publishers are already offering their content via Flipboard Pages including:

  • ABC News
  • All Things Digital
  • Bon Appetit
  • Lonely Planet
  • SB Nation
  • SF Gate
  • Uncrate
  • The Washington Post Magazine

How do I benefit from Flipboard Pages?

As a publisher or writer you will be glad to know that Flipboard Pages has attracted a valuable and high-growth audience of social influencers and enthusiastic readers. The more appealing and reader friendly the layout , the more viewership will result and as a result of this, information will be retweeted, shared and “liked” more so than it otherwise would. Flipboard Pages will ultimately offer you the opportunity to cash in on your content by providing better layout.

How do I adjust how my article’s look on Flipboard Pages?

You can contact Flipboard Pages and they will be happy to work with you to show the level of text and images that you are comfortable with.

Get in touch at publishers@flipboard.com

Remember Flipboard Pages is absolutely free. All that is required is about 10 minutes, to design and construct the templates.

Home Publishers Press Contact Help Blog@flipboard.com

Start tracking Social Media ROI on Google Analytics

Thursday, March 22nd, 2012

One of the most common questions any digital marketing agency may be asked is “Is Social Media Optimisation really necessary for my business”, or “What is the ROI on Social Media?” With Social Media increasing in importance when it comes to an internet marketing strategy, Google Analytics has now incorporated social- focused reports to the mix.

Although there are various other Social Media analytics products out there, they are highly focused on tracking mentions, retweets, sentiment etc. Despite these offering extremely valuable bits of information, Google Analytics will allow companies to tell Google their goals (purchasing, etc). Users will be able to monitor how many website viewers have come from which specific Social Media platforms. However and more importantly, Google Analytics will be able to report how many of those visits that came from the Social Media platform, have converted to the goal. Impressively we will also be able to track indirect conversions; someone visiting your site through a link you posted in Facebook and Twitter returns to your website one week later to purchase something.

Google Analytics will also be able to assign a monetary value to “last interactions” and “assisted” conversions. This will give companies a good idea of whether or not their Social Media campaigns are actually working.

If you are eager to start using this, you will have to be patient just a few more weeks. The Social Media reporting will be accessible to all Google Analytics users under the “Standard Reporting” tab.

Pinterest to unveil redesigned profiles soon

Thursday, March 15th, 2012

By now most of us have heard of or are already using and enjoying the services of the social photo sharing site, Pinterest. For the benefit of those that have been living under a rock, Pinterest lets you organise and share interesting images and information you find on the internet, with other users who may share common interests with you.

The most fun comes from browsing  pinboards created by other users. Browsing pinboards is a fun way to discover new things and get inspiration from people who share your interests. Like Facebook and Twitter, you also have your own profile on Pinterest.

Speaking of profiles, Pinterest will soon launch new profile pages – an important step that will make users find like-minded people more easily. According to co-founder and CEO of Pinterest, Ben Silbermann, the new profile pages will look nothing like the profiles you might have on other social networking sites. In other words, Pinterest’s avid users will soon — perhaps as early as this week — be greeted by a redesigned homepage when logging into the social photo blogging network.

Pinterest only launched in 2010, but in the past year, it has seen astronomical growth and now counts as one of the top 10 social networks. With over 10.4 million registered users in barely 2 years, decision makers at Pinterest must be making all the right moves! Perhaps introducing redesigned profiles for users is one of those moves. Additional to the new profiles, Pinterest users will be able to pin videos from Hulu, Netflix, and other sources.

In a nutshell , the primary focus of the facelift is to improve upon the community elements of Pinterest. Revised profile pages will make it easier to find other members with similar pinning habits, while also providing a method of quickly back-tracing re-pins to find the original source of a popular post. Aesthetic upgrades are en- route as well, with the company setting out to give Pinterest profiles a style of their own.

Brandometer: how influential your brand is on social media?

Wednesday, March 14th, 2012

Welcome onto the scene, a new South African Social Media Performance Tool Brandometer offers businesses the chance to analyse how well or how poorly their social media campaigns have been performing, across Facebook, Twitter, LinkedIn and even MXit.

What is Brandometer?

A new online service dubbed Brandometer was launched yesterday, benchmarking South Africa’s most influential and powerful brandsaccording to social media relevance. Brandometer was started by Michal Wronski, who founded and headed up Fuseware, a company which focuses on social media monitoring and analytics with clients such as Vodacom, 8ta, SAB, Nokia and Mxit.

Brandometer aims to be the official influence scorecard that brands and agencies can turn to in the future.Brandometer lists South Africa’s top social brands according to various ranking criteria on Mxit, Facebook, Twitter and LinkedIn.

“Social media has gone mainstream in South Africa. There are over one million South Africans using Twitter, many of them on a daily basis. The Brandometer is an official benchmark to gauge the crème de la crème of South African brands on social media,” the Brandometer website states.

How Brandometer works

The Brandometer tool uses “the industry standard” Klout score to gauge your Twitter influence. For Facebook meanwhile, each page’s following and engagement is reportedly analysed to calculate an influence score.  The process for LinkedIn is similar, although connections and recommendations are also scanned and benchmarked to create an influence score.

For MXit, Fuseware reportedly works with the social chat giant to retrieve anonymous statistics and demographics. It claims that no user data is collected in the process.

It seems if your brand isn’t on Brandometer in the future, then perhaps you will want to change your social media strategy.

LinkedIn launches follow button

Friday, March 9th, 2012

LinkedIn has announced the launch of a follow button that can be embedded into external websites. The follow button will enhance the ability for businesses to gather followers on their profile pages.  LinkedIn’s follow button can be compared to the “Like” and “Follow” functionality of Facebook and Twitter. Companies can add the LinkedIn follow button to their websites to make it easier for consumers to follow them without actually searching for them on LinkedIn.

The button allows you to follow a company without leaving their website, as long as you’re logged into LinkedIn at the time. If you are not logged in, a box will appear asking for your LinkedIn credentials. LinkedIn is the biggest professional networking site with over 2 million companies on its network – representing all industries, company sizes, and geographies.

Companies that have already started using the LinkedIn follow button:

  • AT&T
  • Starbucks
  • Sony Electronics
  • American Express OPEN
  • Rypple
  • DonorsChoose
  • Kiva

With this new feature, LinkedIn promises users better engagement between brands and members of the professional networking website. Whether you are looking to stay up-to-date on company news, career opportunities or industry trends, following companies on LinkedIn is a great way to gain insights and stay connected.

How the LinkedIn follow button works

Companies will engage with you from their Company Page on LinkedIn and through status updates. Their status updates will appear on your LinkedIn homepage – so check back frequently to see what’s going on.

The big questions on everyone’s lips is, can companies actually identify and/or track users who are following them? LinkedIn has not yet revealed whether this is possible or not but many experts believe this could pose many security concerns.

With over two million companies globally on its site one can only image how quickly LinkedIn’s follow button will catch on. Those who want to put a follow button on their site can go onto LinkedIn’s developer page where they will be able to acquire the HTML code needed.

Website design: is it really that important?

Wednesday, March 7th, 2012

Nowadays a website is an essential part of every profession. Whether you are the owner of small or big company, you need to have your own website for many reasons. However, a dull looking and uninteresting website is as good as no website at all. Having a website is one thing but having a well designed one is another. Through website design you can give your business an online identity and global presence. Through web marketing  your business will enjoy a good online business channel once you make entry in the World Wide Web.

Your website and its design represent your company and its image. Think of it as someone that represents your brand to your valued customers on your behalf. Surely you would want this person to represent you in the best way possible. So why would you settle for a less than perfect website design?

What is website design?

Website design is not about making your website look pretty and colourful. It is creating an effective interface between technology and people which allows them to present their information and use it for a meaningful purpose.

Why is website design important?

The design of a website should be appealing to the visitor. In order to achieve, website designers pay close attention to the following on each web page:

  • Colour selection
  • Layout
  • Font style
  • Overall shapes and forms used

Website design holds much importance when it comes to online reputation. A good website design can drag maximum flow of web traffic to your site. More traffic means more business and more business means more potential for growth and earning.

Where to find good web designers?

A good website design requires a good website designer. Where do find good designers? Since website designing and hosting have become every business’s immediate need, many digital marketing agencies have emerged to meet this demand. A digital marketing agency will not simply design your website but also offer other services including:

  • SEO – Search Engine Optimisation
  • PPC – Pay Per Click Advertising
  • SMO – Social Media Optimisation

It is important to understand that, from an overall point of view, there are many key elements that make up a successful website. The look and feel of the website is the first approach in determining how your website visitors will see you and your company. However, the content needs to be taken into consideration before the design process begins.

With that in mind, it is important for a web designer to not only design for aesthetic value, but to also understand how the different areas of the layout will affect the visitor’s actions.

Layout is one of the most important elements in a website design. A site that lacks structure can leave visitors feeling frustrated. This usually results in them exiting your website site without looking any further. Visitors need to feel guided when viewing a site and not be left questioning where your details are.

A great website design is more important the website itself. It’s the design, look and feel of your site that will convert regular visitors into potential customers.

 

 

iPad3 release date and what to expect

Friday, February 24th, 2012

 

The Apple iPad 2 has been out for nearly a year now, so it’s time to say hello to the highly anticipated and most talked about tablet device, the Apple iPad 3. The web is teeming with rumors about specs and the release date. The official launch date for the iPad 3 in South Africa is yet to be announced. However, it will be released in April to other parts of the word including:

    • USA

 

    • France

 

    • Germany

 

    • Japan

 

    • Italy

 

    • Switzerland

 

    • Australia

 

    • Canada

 

    • UK

So what can we expect from the iPad 3?

The iPad 3 is obviously expected to be a better tablet in one or more ways than its predecessor. However, the specs that are currently available on the internet are merely estimations thus far.

Here are the new specs. Keep in mind these are estimated specs as the “official” specs are not released and may change at any time.

    • 1.2GHz dual-core A57CPU

 

    • 512 MB RAM

 

    • 16GB, 32GB, 64GB storage options

 

    • Front, Rear, and Side Cameras, front is 1080p, rear is 1080p, side is VGA

 

    • 9.7″ LED display with 1024×768 screen resolution at 132ppi

 

    • GPU said to be 21x faster

 

    • Video output supports up to 1080p

 

    • Runs iOS 6

 

    • 12 hour battery life

In a nutshell, the Apple iPad3 will feature a new, thinner and sleeker design, down nearly 20% in size compared to the iPad 2. It will also support full touchscreen HD display with a screen resolution of 2048 x 1536. Apart from that, the iPad 3 will have a lighter battery, reducing the weight of the tablet and will also have a longer life.

It is also expected that the iPad 3 will have a wireless charging technology, also supporting wireless data transfer.

You can follow Apple South Africa on Twitter for updates regarding the I Pad 3

Mobile sites: connecting your brand to people on the move

Wednesday, February 15th, 2012

What is the point of having a mobile site for your business? Well, 4 years ago, there were 9.6 million active mobile internet users in South Africa and by the end of 2010 that number escalated to 10.56 million. This is according to a study conducted by World Wide Worx, a South African technology research company.

Mobile sites or mobi sites, are websites designed especially for your mobile device. The challenge for web developers and designers is to make the experience of browsing on your device simple and hassle free. However, many digital marketing agencies offer mobile website designservices that can achieve that.

The use of internet on portable units is fast becoming the norm. The shift to mobile sites is a result of a modern society’s needs for having internet access on the go – whenever and wherever they so wish. As a business, you want your customers and potential customers to have full access to your products and services specs. at all times. This is exactly what a mobi or mobile site will do for you. However what are the benefits of a mobi site for the actual user? The benefits are plentiful…

Improved User Experience

Mobile sites are specifically designed for handheld devices with easy navigation, less text, big buttons etc.

Faster Download Speed

Mobile sites are specifically designed for mobile standards and optimal download speed, which means less waiting and more browsing.

Engagement and Context

A mobile site allows you to immediately engage users with mobile-specific features such as click-to-call, mapping functions etc.

Portability and Connectivity

A mobile site can be accessed anywhere, any time. This level of constant connectivity provides an unprecedented opportunity to connect with you customers in new ways, wherever they may be.

Integration with Offline Media

Mobile devices are unique in their ability to immediately bridge the gap between online and offline media through the use of QR codes. QR codes can be displayed in magazines or pamphlets and then, when scanned with a smartphone, translated into electronic messaging such as awebsite URL, an email address or SMS message.

Don’t miss out on exposing your business, organisation or brand to a world of online users who, these days, browse the internet on their handheld devices.

Facebook Profiles vs. Facebook Fan Pages for business use

Friday, February 10th, 2012

Many people think that Facebook is just Facebook! Wrong! When used properly, Facebook can be a fantastic social media tool for businesses. Unfortunately many companies (people) do not realise that there is a certain way to go about using Facebook as a platform for business.

The difference between Facebook Profiles and Facebook Fan Pages

Using Facebook on a personal capacity (Facebook Profiles) is extremely different to how businesses should be using the platform. Facebook Fan Pages offers a vast range more to companies and is in fact beneficial to their ranking on Google. Most businesses do not necessarily see the value in using Facebook and other social media for their business because they do not understand the benefits.

SEO

Facebook can easily be integrated into an Search Engine Optimisation Strategy and what many people do not realise is that Facebook Fan Pages are indexed by search engines whereas Facebook Profiles are not. This means that you are maximising exposure online. Companies who use Facebook Profiles are at a distinct disadvantage in this case because the only people who will be able to view the page, are friend.

It’s “illegal”

Facebook has strict guidelines which clearly state that no business is legally allowed to create a Facebook Profile. Should the Facebook gurus pick up on this, they will terminate the account. Facebook Fan Pages have been specifically designed to offer companies an effective social media space.

There are numerous other reasons as to why companies should be using Facebook Fan Pages instead:

  • Facebook Profiles only allow for 5000 friends (this is limiting)
  • Inviting “friends” to a Facebook Profile is in essence spamming the person, whereas with Fan Pages, “fans” willingly “like” the page. This makes a huge difference in the quality of follower
  • Sending people information without them subscribing to it, will soon be legal in online/ direct marketing

The safest and most beneficial avenue to take when taking on social media is the right one. Once the Facebook Fan page has been set up and it starts attracting fans to it, there are numerous benefits that businesses should never ignore:

  • Great way to get to know what your target market wants (Insights)
  • Interact with your customers/ target market (this often leads to increased customer loyalty)
  • Direct more traffic to your site
  • Improve your SEO

Fan Pages are an ideal marketing vehicle for businesses to utilise. The trick is to always keep content fresh, current and to interact with those who have joined the page.

Woza Online: are free websites worth your while?

Thursday, February 9th, 2012

Woza Online offers free online tools to create a professional website for your business. Woza Online is the brainchild of a great partnership between government and big businesses including: The Department of Trade & IndustryVodacomthe Human Resources Development Council of South Africa and Google. These entities have joined forces to create a platform from which small and medium sized businesses compete with bigger and well established companies in South Africa.

The purpose of Woza Online is to break down the online barriers for small and medium enterprises to benefit from the advantages of having a website and in so doing, stimulate and grow the digital economy in South Africa. free tools to create a professional website in under an hour

What is  the Woza Online Offering?

The platform offers small and medium sized South African businesses the following:
  • free web hosting
  • free .co.za domain for one year to the first 10 000 participants
  • provides ongoing tips and education (offer participants R500 of free online advertising with Google AdWords)

A free website could give your small business the boost it needs to compete with bigger businesses. However, how long will you be able to compete without all the other vital on-going online support offered by digital marketing agencies? Woza online is a great product but who is going to take care of your SEO so that your website can rank better in searches? How about having a unique website design that is immediately identifiable by your clients? Who is going to do your online marketing strategy and write your website’s content? These are some very important questions to ask yourself before you jump at the opportunity of a free website.

Digital marketing agencies

The benefits of using a digital marketing agency is that, unlike Woza online, you will receive way more than just a basic website. You will alsoreceive the on-going support and assistance. There is no point in having a website if your clients/customers cannot find it. Being found and having a permanent online presence is what digital marketing agencies specialise in and in turn giving you a bigger and better ROI.