Archive for the ‘social media’ Category

Social Media 101: Quality Not Quantity

Tuesday, November 5th, 2013

All Social Media Strategists attention! Are you implementing the quality vs. quantity approach in your campaigns? In case you didn’t quality_not_quantityknow how important it is, in the world of social media, it is just as important to create a good first impression as it is in real life. You only get one chance. For digital marketers that already have a few pages, it is highly likely you’ve already seen Spammers at work. Those profiles that comment on your updates with links to their websites? Yeah, those are spammers. And that is the biggest no-no to online marketing in the social media world.

It’s important to remember that the social web is a way into which you can create online communities. Your goal should always be to build and make friendships online, and NOT push out your service/product on others profiles.  This is where the notion of quality vs. quantity comes in.

Campaigns for the People

Your main role is to get conversation going. Keep your posts interesting, stimulating and interesting. A mix of both personal and professional posts should be part of your monthly strategy. It’s important not to push advertising of your product/service all the time. It’s imperative to mix it up with what your clientele is interested in.

SEO SMO

Keyword research is not just for copywriters! Use keywords in your status updates and content that you share is so important for SEO and how people will find your media channels.

Sharing is Caring

Remember to share content that is all industry related. By sharing content or links from other sites you are more likely to create relationships where people will post your content, and thus increasing your reach.

Upkeep of Updates

Keeping your presence consistent is the number one rule of SMO. Do not become dormant, this could kill your campaign and people will move away from your page if they see nothing’s happening. With that said, whether you post 1 or 5 updates a day, remember it’s the quality not the quantity that matters.

BBM For Andriod and iOS is here!

Friday, October 25th, 2013

The BlackBerry enterprise has counted its losses and sold its infamous app. BBM was enjoyed by many, being the first free chatting service popular to the public since the days of Mxit. Not only was BBM a huge feature of BlackBerry cellphones, but the BIS service, with its unlimited internet surely did count for more.

Now that the BBM service has been sold and is available to all other smart phones, will it be enough to salvage the BlackBerry image that was once so popular?

Should I download BBM?

Did you own a BlackBerry prior to your new, (probably touch screen) mobile phone? Do you miss the simplicity and emoticons and infamous “r” sign, knowing your friend has read your message and isn’t responding? Then yes. Download it to your new phone and enjoy the free service once again.

If you’ve never owned a BlackBerry or used BBM, and are more familiar with its counterpart, Whatsapp, then there’s no real reason to have it installed.

Having said that, over 10 million downloads have already occurred since the release, so maybe it’s more popular than we think.

How Do I Download It?

If you are an iPhone fundie, head to BlackBerry’s official site, (www.blackberry.com) and proceed  to your download on Google Play Store.

Samsung settlers, get onto Samsung Apps and proceed your download there. Most likely you won’t have to search, as it will be on the home page under “Editor’s Picks”. Thereafter, proceed with the installation and enter your email address to be placed in-line. Yes, there is a line. Wait for the email to be sent (I still am), and from there on get back to BBM basics!

Have You Heard? ORM is the Word

Wednesday, October 23rd, 2013

What is ORM?

ORM stands for Online Reputation Management. It is the process of monitoring your online presence. Whether for business purposes or personal, the World Wide Web offers the globe a glimpse into your personal or professional life. For all intents and purposes, you want to be portrayed in a positive light and either eliminate or deal with negative publicity in a proactive manner. That is what ORM is all about.

Negative Online Presence Affects:

  • Sales
  • Reputation
  • Brand
  • Customer Relationships
  • Employees
  • Family

Did You Know?

ORM is not just for businesses. You as an individual can benefit from it too. How so? Well, think of it this way. It is now standard practise for businesses to go online and search for information regarding possible new employees. Personal online reputation management is imperative to ensure you have a positive and impressive profile for prospective hiring. Have you Googled yourself lately? Ensure you know what the internet says about you before your possible future boss does.

Three Levels of ORM:

1.       Monitor Your Mentions

Think of keywords related to your business. Brand names, key employees, products, services etc. From there on, set up a tracking process which notifies you as soon as these keywords are mentioned on the spectrum of the social web world. Google Alerts is a free tool perfect for this purpose.

2.       Respond To Feedback

Once Google Alerts have notified you of any positive or negative feedback online, it is your job to get on and mention and respond to these comments. It is especially important to NEVER leave negative comments without a response. By responding you are showing prospective clients that you are proactive in dealing with any issues and thus protecting your business

3.       Repair Your Reputation

If your business already has a negative online reputation, don’t fret. ORM can aid you in restoring your this.

Online Reputation Management is increasingly becoming a service companies cannot do without. If you do not have some form of ORM, how will you know what people are saying about your business? How would you ensure new clientele will choose you? Invest in ORM for the future success of your company.

 

 

 

Teenagers and Facebook

Tuesday, October 22nd, 2013

Facebook has made some recent changes as of late. One of which now allows kids from the ages of 13 to 17, to publicly gain followers. Before this change, users of this age group were only able to share their personal content with friends and custom groups. Now, they too, have the freedom to be able to gain followers and spread their posts to a wider audience.

Techno-Born

As we find ourselves amidst the age of all things digital, the impact has been immense. Children born from the 90’s onward fell straight into a life that’s all things digital. From playing “pick-up-sticks” to rocking GTA on a portable Playstation, technology has dramatically impacted the concept of childhood. More importantly, the way we socialise has also been impacted.

On many nodes, online platforms such as Facebook or Myspace, make life easier. You are able to access details about others lives which you wouldn’t know. And in this hectic life, between work, school or college, there isn’t always time to be actively socially engaged.

A Thought to Ponder…

Although, how many would agree that this is a good idea? Do children between that age group have the knowledge, wisdom and responsibility to utilise an online platform? Do they understand the repercussions to which their say could inflict?

Technology Tragedy

On 15 October 2013, a report from America shocked the world. A young teen, 12 year old Rebecca Sedwick committed suicide by jumping off a bridge. What is the connection you ask? She was a victim of online bullying. Online bullying is real and its consequences are dire.  14 and 12 year old girls were arrested and charged with felonies of aggravated stalking.

After bullying Rebecca and telling her to “drink bleach and die”, the victim of this online bullying succumbed and committed suicide. Once the bullies found out of her untimely death, they posted “I know Rebecca killed herself but I don’t give a f___.”

So… With Facebook’s recent allowance changes, how many teens are going to be able to use this online media profile responsibly? Would it just be more of a platform for online bullying? We’ll have to wait and see…

The Power of Social Media Prevails Once Again

Friday, October 18th, 2013

Much to the Detriment of Renowned Store Woolworths

Woolworths Hummingbird Scandal has taken South Africa’s social media world by storm. Almost everyone has heard about it, and majority have spread the word via personal Twitter and Facebook profiles. It cannot be stressed enough the power of social media and the damage that can be done to a company’s online reputation if the social broadcasts are of a negative nature. Social Media liaison officers need to be in tune with social marketing principle in order to salvage their status.

What’s the Story?

If you haven’t heard by now (highly unlikely), the breakdown is as follows. Woolworths is being accused of using a local designers’ sample of a Hummingbird design, after meeting with her and turning her design down for manufacturing. The designer, Euodia Roets, spoke out on her blog, after stumbling across W Collection scatter cushions with her Hummingbird design printed on it.

Social Murder

Woolworths then found themselves in yet another social media storm. South African’s slandered the company in light of Roets’ blog post and the past few days, Hurricane Social Media pretty much destroyed Woolworths online reputation. Seeing as this isn’t the first incident, think here of the Frankie’s Olde Soft Drink saga, as well as the “Halaal Hot Cross Buns” tale, Woolies is no stranger to the negative effects of social media outbursts. However, one would think that this would ensure they would know how to deal with such PR calamities. Check out their official statement on the Woolworths website here.

Woolworths responded avidly to comments on Facebook and Twitter with generic responses that users picked up on and commented on.

woolies

 

woolies2

 

Businesses should always remember the fast-paced environment of the social media world. By responding to messages on such a level, is it better to stay away from generic answers and just release a official statement? No doubt Woolworths have found themselves in a sticky situation. Social media is powerful and can cause serious damage to your brand. If you didn’t already know this, Woolworths SA is a tragic example to witness it first-hand.

The Growth of Digital Ad Spend

Wednesday, October 9th, 2013

Mobile ads are catching updigitaladspend

Over the last few years, the rumours of declines within the print industry have been no secret. It has been said that the stresses put on publishers and radio have been immense. However, in 2012, the combined ad space for newspapers and magazines outweighed that of the internet. That being said, it would be ignorant to ignore the fact that we are living in an age where digital is everything.

This post uses data retrieved by Zenithoptimedia, a company that aims on improving the efficiency of marketing spend. This ROI agency is focusing on the US because it is the biggest market for overall ad spends.

Fantastic Figures

Zenithoptimedia predicts that the year-end of 2013 will see digital ad spend being 22% in the United States, and mobile ads 3.7% of the total global spend. The global ad spend growth is projected to reach $503 billion. The figures are foreseeing that amounts going into digital ad spend are only going to increase.

The US has the single largest ad market. The digital ad spend in 2013 is 21.8% ($109.7 billion), growing from its 19% in 2012.

Though it is a growing trend, mobile still remains to be seen as a solid minority. US mobile ads make up 3.7% of all ad spend, equalling to $6.2 billion.

What is driving the most growth in advertising? This is easy to answer. It’s mobile. Mobile ad spend sees a growth by 81% this year in the USA, adding up to 8.4% of total ad spend across all borders. In comparison to this, the internet advertising market is growing by just 16% and sees to comprise 27.8% of total ad spend by the year 2015.

On a global basis, mobile ads have been worth $8.3billion in 2012. 9.5% of internet expenditure and with 1.7% of advertising across all media. Zenithopticmedia goes onto predicting the total rise calculating to $33.1 billion. This would be comprised of 25.2% internet expenditure and 6.0% all other expenditure combined.

The Rise of Mobile

The rapid growth of mobile ads should come as no surprise..  some are in the belief that due to the sales of tablets, it could possibly overrun the sales of desktop PC’s by the end of this year. Smartphones are undoubtedly becoming the primary manner in which people are accessing the net.  Zenithoptimedia does not disclose who is leading the change in mobile ads, but in the past Google has taken first place.

With the rise of Millenial Medias’ JumpTap, Twitters’ MoPub, Facebook Ads and Instagrams’ plan to launch ads, mobile revenues are sure to pick up, dramatically.

Welcome All: Augmented Reality, Say What?

Wednesday, September 18th, 2013

imagesThis innovative and technologically advanced trend is set to hit the world with a force. Augmented Reality Ad Campaigns are Hot Hot Hot! Big brands such as Toyota, Samsung and Heinz have taken to this new way of advertising.

What is it?

Augmented reality allows customers to interact directly with the brand through their smartphones or tablets. Think here of a printed advertisement. Simply point your smartphone at the ad and watch it trigger through your screen into a 3D, interactive video. Talk about futuristic. This advancement has the ability to change the advertising world forever! Riveting stuff, right?

This technology started around 2008, but has only recently hit it off as nearly every person has a smartphone. This mode of advertising, gives the brand an opportunity to directly integrate themselves within the digital and real world.

How Does it Work?

By downloading an app, here I’ll use the example of Blippar, the app uses your camera on your smartphone/tablet to recognise images which have components of augmented reality. It then triggers an automatic response to which is submitted back to your phone, allowing you to interact with whatever the ad campaign is all about.

Have a look at a few examples of this revolutionary ad experience!

Heinz

Maybelline

Toyota

Are you aware of your online rep?

Wednesday, September 18th, 2013

Online.RepThe time is over when companies could keep tabs on their reputation simply through one on one

customer relations. Thanks to the digital age, your company’s reputation is just as important online

as well as in reality. Whether your company is online or not, the important of Online Reputation

Management is real.

 

One of the biggest mistakes companies are doing today, is hiding from the World Wide Web. There

seems to be a mentality that if you’re not feeding your business with social news feeds, you’re safe.

Wrong! It doesn’t matter whether you’re on social websites, your companies name is out there, and

if you’re not careful, unhappy clients could be slandering your name, without your knowledge!

Reputation is so important in a business. Your customers create the success or demise of your

business. By not realising the impact of online reputation, your business is sure to feel the effects.

There are numerous sites on the web that allows clients to speak openly about their experience with

you. It is your duty to manage this and respond to messages that complain and rebuild your online

reputation which directly impacts your reputation as a business on a whole.

If you’re weary of social media, here are a few tips to help you on your way

to having a good OR.

• Online Aid

Facebook and Twitter are amazing tools for your business- Use them! Customers with

queries or complaints can use your page to talk directly to you, and you have the power to

communicate directly to them on a social platform, to which others can see the issue being

resolved.

• Keep Your Cool

Remember the internet is transparent. Ensure you keep a cool cerebellum at all times,

no matter how much of a nuisance your customer may be. Deal with the matter in a

professional manner as you would face to face.

• Brand Ambassadors

As mentioned in point 1, complaints and resolutions are all transparent. Everyone can see

them. Turn your most monstrous client into a happy one and watch as he/she recommends

your business to all.

Online reputation management is real. Companies are now offering services to manage your brands

reputation. This service is one to invest in. Never underestimate the power of the digital realm. Keep

in the loop at all times, and never let your business suffer due to ignorance.

Instagram to Launch Paid Advertising

Thursday, September 12th, 2013

Instagram.AdsMany of us are users of this unique and fun photo app. Instagram took the world by storm with their innovative use of photo social media. From filters to #hashtags, the impact Instagram has left on society is enormous. Take a snapshot of your meals, add a filter and become the next Terry Richardson.

Many businesses have made full use of this free application by incorporating marketing and advertising strategies through this fun and free app. Well, here come the conglomerates with their proverbial pin to burst your bubble.

Emily White, the Instagram head at Facebook is already looking for potential advertisers to sign on. Although Kevin Systrom, Co-Founder of Instagram has the final say, White is working with him very closely to rake in the extra dollars through advertising revenue. Instagram has an impressive growth speed. With over 150 million users, 50 million new users in the past 6 months, this growth speed and potential is the hook to which potential advertisers will be caught. White goes on to mention in her interview with the Wall Street Journal that they would like to see this development beginning within the year. Ads will be published under the “Discover/ Explore’ tabs where users see what’s currently trending. The Instagram ads will act as clickable links to the respective direct sites. This hosts a slight issue with White, as she is concerned about the quality of most mobile sites.

Nevertheless, Instagram ads are happening. Keep an eye out and watch the rich get richer.

Killer Content

Wednesday, September 11th, 2013

KillerContent

The Importance of Updating your Content

 

In today’s digital age, it’s not just enough to have good content on your website. Content constantly needs to be new, fresh and precise.

One of the main reasons to update your content is to keep matters relevant. It is so important to be on top of what your target market is searching for. Regular maintenance of your websites content is essential to make sure your clients are getting the very best information. By updating you high quality content, you are maintaining a competitive edge within your line of work. If users of your website get the best experience with you, this will result in maximising on sales as well as improving your online presence.

There are two types of website content:

  • Static – “About Us”, “FAQ”, “Contact” (Not as often updated)
  • Dynamic – “Blogs”, “Articles”, “News” (Updated frequently)

Within the last year, search engines have implemented new algorithms which search for content that is written for the human eye and not robots. The days of counting the keywords you have on a page, are over. Nowadays it’s a different story completely. Online presence is optimised through magnetic web content.

As we are all aware, social media rules the school. It opens up an interactive space for customers to engage with your business and constantly be fed with new updates.

All in all- Remember that high quality, magnetic content is KING of the web!