Archive for the ‘technology’ Category

Welcome All, Windows 8.1…

Friday, October 18th, 2013

Windows_8.1For those of you who have installed Microsoft’s latest offering, the Windows 8 software package, you would be interested to know Windows 8.1 is now available. The switch from Windows 7 to Windows 8 was quite radical. Having made changes to the layout, the entire operating system indeed takes some time to get used to. One thing Windows 8 users were frazzled with was the disappearance of the infamous “start” button.

What’s New?

Windows 8.1 offers users several new and enhanced features, along with the return of the “start” button. This makes it easier to navigate and find your programs without having to hover around looking for your desktop.

Why The Change?

Windows 8 reinvented Windows operating system for all touch devices. Organisational tools enabled users to have access to an enhanced global search, as well as better overall multi-monitor support.

New Features of Windows 8.1

Enjoy the convenience of the Start button, which now acts as a global search button, powered by Bing. For example, type into your start menu a specific topic, Mariah Carey, and get her Wikipedia page along with music videos and latest news from the songstress.

No more do users need to manually update their apps. Windows 8 automatically downloads updates when they’re available, always ensuring you have the latest of everything.

Available to all Windows 8 users, version 8.1 is easily attainable through the Store App.

More Than Just a Watch…

Thursday, October 17th, 2013

Samsung_GearTechnology never ceases to amaze. We have found ourselves smack in the middle of a time where the age of digital is upon us. Technology advances have been immense over the past few years. Most of it is technologies that we hear of, not experience. With the exception of advances such as the smartphones, tablets and such, most exceptional developments have been behind the scenes.

No longer is that the case. Now it’s brought closer to us than ever before. So close in fact, it’s made to be attached to your body. Introducing… The Samsung Gear.

 

 

 

Specs:

  • 800MHz Processor
  • 1.9mp Camera (Located on the wristband)
  • 4gb Memory
  • 1.63 Inch Touch Screen

What Does it Do?

Where to start? It’s a digital watch that acts as a smartphone. Attempt to wrap your head around that. The movies where people spoke into their watches to call the command base, has now become a reality. This Samsung Gear smartphone watch allows you to respond to text messages by simply speaking to it. This wristwatch will convert your speech into text. By saying a simple command- Your text is sent. Find yourself on the street and witnessing something extraordinary? No need to scratch around for your phone. Simply say the word “camera” to your Samsung Gear Wristwatch and snap away with your 1.9mp camera on the wristband. Ever had the feeling that you were about to do something but forgot? We’ve all been there. Now simply say what you are doing and what needs to be done and your all-powerful wristwatch will auto record for your convenience.

Featured Applications:

Samsung.com gives you a range of apps for your wristwatch that add to the attraction of this handy little contraption. Here we have a few selected apps to show you just how magnificent the Samsung Gear is:

  • eBay:

Complete all transactions on eBay through your watch, in real time.

  • MyFitnessPal:

This app tracks your nutrition and exercise.

  • Triplt:

Organise all your travel plans.

  • Vivino:

This wine scanner allows you to take a picture of any wine and get to know everything about it instantly.

Interested? Take a trip down to your nearest Samsung store and go try it out for yourself! Available in a range of colours, this functional accessory is definitely one not to be missed.

The Growth of Digital Ad Spend

Wednesday, October 9th, 2013

Mobile ads are catching updigitaladspend

Over the last few years, the rumours of declines within the print industry have been no secret. It has been said that the stresses put on publishers and radio have been immense. However, in 2012, the combined ad space for newspapers and magazines outweighed that of the internet. That being said, it would be ignorant to ignore the fact that we are living in an age where digital is everything.

This post uses data retrieved by Zenithoptimedia, a company that aims on improving the efficiency of marketing spend. This ROI agency is focusing on the US because it is the biggest market for overall ad spends.

Fantastic Figures

Zenithoptimedia predicts that the year-end of 2013 will see digital ad spend being 22% in the United States, and mobile ads 3.7% of the total global spend. The global ad spend growth is projected to reach $503 billion. The figures are foreseeing that amounts going into digital ad spend are only going to increase.

The US has the single largest ad market. The digital ad spend in 2013 is 21.8% ($109.7 billion), growing from its 19% in 2012.

Though it is a growing trend, mobile still remains to be seen as a solid minority. US mobile ads make up 3.7% of all ad spend, equalling to $6.2 billion.

What is driving the most growth in advertising? This is easy to answer. It’s mobile. Mobile ad spend sees a growth by 81% this year in the USA, adding up to 8.4% of total ad spend across all borders. In comparison to this, the internet advertising market is growing by just 16% and sees to comprise 27.8% of total ad spend by the year 2015.

On a global basis, mobile ads have been worth $8.3billion in 2012. 9.5% of internet expenditure and with 1.7% of advertising across all media. Zenithopticmedia goes onto predicting the total rise calculating to $33.1 billion. This would be comprised of 25.2% internet expenditure and 6.0% all other expenditure combined.

The Rise of Mobile

The rapid growth of mobile ads should come as no surprise..  some are in the belief that due to the sales of tablets, it could possibly overrun the sales of desktop PC’s by the end of this year. Smartphones are undoubtedly becoming the primary manner in which people are accessing the net.  Zenithoptimedia does not disclose who is leading the change in mobile ads, but in the past Google has taken first place.

With the rise of Millenial Medias’ JumpTap, Twitters’ MoPub, Facebook Ads and Instagrams’ plan to launch ads, mobile revenues are sure to pick up, dramatically.

Welcome All: Augmented Reality, Say What?

Wednesday, September 18th, 2013

imagesThis innovative and technologically advanced trend is set to hit the world with a force. Augmented Reality Ad Campaigns are Hot Hot Hot! Big brands such as Toyota, Samsung and Heinz have taken to this new way of advertising.

What is it?

Augmented reality allows customers to interact directly with the brand through their smartphones or tablets. Think here of a printed advertisement. Simply point your smartphone at the ad and watch it trigger through your screen into a 3D, interactive video. Talk about futuristic. This advancement has the ability to change the advertising world forever! Riveting stuff, right?

This technology started around 2008, but has only recently hit it off as nearly every person has a smartphone. This mode of advertising, gives the brand an opportunity to directly integrate themselves within the digital and real world.

How Does it Work?

By downloading an app, here I’ll use the example of Blippar, the app uses your camera on your smartphone/tablet to recognise images which have components of augmented reality. It then triggers an automatic response to which is submitted back to your phone, allowing you to interact with whatever the ad campaign is all about.

Have a look at a few examples of this revolutionary ad experience!

Heinz

Maybelline

Toyota

Clean Convenience On Your Car -The Road Shower

Wednesday, September 18th, 2013

With spring around the corner, the avid outdoorsy types come out to play. For those of you who areRoad.Shower

into all the latest gidgets and gadgets, as well as being a lover of all things outdoors- this is for you.

Introducing…. The Road Shower!

 

This innovative product sees to it that you have a shower readily available for all those hikes

and camps you’ll be taking come summer sun. Made by Canadian, Joel Cotton, this Road Shower

creation consists of a pressurized tank that mounts easily on your vehicles roof rack. The tank is

made up of powder-coated aluminium with holds 19 litres of water. Whilst up on the roof in the

sunlight, the black paint aids in absorbing the heat, thus warming up the water for when you get

back to base. Fear not cold shower lovers, there is a handy radiator-inspired fill cap which relieves

steam should the water be too hot.

This handy apparatus is great for a number of purposes aside from the shower aspect. Use it to

rinse off your bikes after a few hours on the dusty mountain or haul it conveniently for easy water

consumption.

Keep an eye out for this Road Shower once it hits on a commercial scale.

Welcome all, Google’s New Keyword Planner!

Wednesday, September 18th, 2013

Keyword.PlannerSay farewell to Google’s Adwords Keyword Tool and how-do-you-do to Google’s new Adwords Keyword Planner. With the release of this new integrated tool, SEO strategists are left with a huge question mark on their foreheads. Some of the comments on forums haven’t been too welcoming, but let’s weigh up the options in a more enthusiastic manner, shall we?

First things first, let’s point out the new features of this Keyword Planner Tool.

  • One of the most NB features of this new tool is that Google has decided to incorporate mobile devices as part of the default search results. Previously, results were limited to desktop PC’s and laptops only. With the ever-growing technology, users are more likely to search for content through their mobile phones or tablets.
  • With this, numbers tend to be higher.
  • The Keyword Planner combines the functionality of the old Keyword Tool and the Traffic Estimator into a smooth and integrated workflow.
  • This new tool gives data for exact keywords. Users can now upload their own keywords and see how they perform in accordance to the data result.
  • Google is forcing users to identify themselves by having to log on to Gmail in order to use the Planner.
  • The tool divides keywords into suggested adgroups (this is mostly for PPC) but this also aids in assisting you to see which keywords Google deems topically related.
  • Hyper-local geographical search option. This means, not only do results of keyword planning show for say example, South Africa, but users can now narrow their search to more localized searches. So what keywords are Capetonians searching for?

So, how does this new Keyword Planner impact on SEO Analysts and Web Content Writers?

Well, with the new feature of being able to examine keyword research on a hyper-local basis, writers are now able to gain a better understanding of the volume and competition in the general geographical area they are targeting.

With regards to keyword research, Google is striving for users to learn their demographics. The Keyword Planner forces writers to focus on magnetic content, based on what your clientele are interested in and what they want to know about. A great tool to use for this is a social media platform. By providing valuable content, users are more likely to stay on your site for longer, keep coming back, thus improving your sites usability and increasing your websites ranking.

On an overall basis, one may say, “don’t fix what isn’t broken”. However, technology is on a permanent state of evolution and it is important for Google (and every online marketing team) to keep up. The Google Keyword Planner might not seem like a good idea to most, but we say give it a chance- It’s going to help not only you, but more importantly, your business.

 

 

 

Keep track of Business Mileage for Tax with a GPS

Friday, September 13th, 2013

Innovative GPS Log Book DeviceGPS.LogBook

If you’re one of the unfortunate people who find themselves with a cubby-hole filled with papers and slips of recorded mileage, this new little gadget is for you. The GPS Log Book provides you with a convenient, hassle-free way of logging your mileage for the dreaded tax returns data.

Simple as 1 2 3…

Simply plug the Log Book into your vehicles’ cigarette lighter sockets and you’re ready to go. This device switches on and off with your car, so no need to push a button! This innovative piece of technology uses GPS satellites to track your movement. It’s even possible to merge trips and program your device to areas in which you find yourself travelling often.

Tax Shmax

All information is stored on Log Books’ servers. However, keep a personal record on your laptop month to month, by using the provided USB cable. When submitting data for your tax return, Log Books’ website can automatically generate a South African Revenue Complaint Book at a click of a button.

 

So save yourself and your car the hassle of storing slips and manual log books, and get yourself this handy gadget either on logbooks website or at your nearest Tiger Wheel and Tyre store.

Technology: 3D Holograms for Organ Diagnostics

Thursday, September 12th, 2013

This is beyond cool. When the Tu Pac hologram in Coachella made its appearance, holograms became real to the masses. Doctors have Holographic.Organtaken this to the next level with 3D holograms of patients’ organs.

A Mexican enterprise, Echopixel, created this unique software that allows doctors to use 500- 1000 images of a patients respective organ, through MRI’s or CT scans, and manifest them into actual holograms that may be manipulated for diagnostic  treatments. This technology opens up the medical world to a range of less invasive treatments and diagnosis. Echopixel created a computer system called ZSpace, which allows doctors to use a flat screen for the projected hologram feature.

The program uses the images of the organs taken from scans and fuses it with a tri-dimensional form. This allows the flat image to be volumised.

Science at its best, this holographic technique allows surgeons to manipulate the hologram, for example, opening up a vein or enlarging it to get to areas that wouldn’t be so visible through surgery or scanning. This allows for views of tumours etc, which may be underlying.

Although not 100% fool proof, this technology proves we have much more to be discovered and created in the terrific field of technology.

Facebook removes ads from controversial pages to avoid boycott

Thursday, July 4th, 2013

Facebook has announced a major revamp on their advertising systems to assist with the prevention of offensive content. There will now be new restrictions on where the dedicated advert will appear on the social media network.

Companies like Marks and Spencer and BSkyB suspended their advertising after complaints about their adverts being placed on pages with offensive material. As a result, Facebook are planning to remove any advertising from many of its pages.

Facebook-Advertising

Facebook said, “We recognize we need to do more to prevent situations where ads are displayed alongside controversial Pages and Groups. So we are taking action.”

The social network has decided to implement new processes to determine which pages should feature adverts alongside the content. Adverts will not have any violent, graphic or sexual content, even if this content is not in violation of the specified company’s rules.

It is said that Facebook will create a “gold standard” of approximately 10,000 pages that are suitable for adverts, and then inspect other pages to be added to this list. For now, all adverts will be removed from other pages.

Companies that have been victims to offensive advertising have said that they would be glad to use Facebook again, provided that their advertising would not appear alongside offensive content, or material that would potentially harm their brand.

Image Reference:

Wikimotive, Blog Article, viewed 4 July 2013 <http://blog.wikimotive.com/new-facebook-advertising-brilliant-and-unexpected/>

How to React and Market to 7 Popular Types of Facebook Fans

Monday, July 1st, 2013

The famous and most popular medium of engaging with consumers is via Facebook. When using this platform to market your business online, as well as connect with current and prospective customers, your fans become critical to your success.

But not all Facebook fans are the same. Understanding the different types of fans is vital in order to engage with them on the right level.

Take a look at seven common types of Facebook fans, how and why they connect with businesses and what they mean to you.

fb fans

#1: The Quiet Follower

This fan likes your page to see updates on your brand, but doesn’t actively engage in posts and rarely comments on your content. It is a good idea to try and generate engagement from these fans by testing what, when and how you post content. Ask fans to “like” a status update or a photo and experiment with contests. Getting silent fans to engage with your posts will show up in their News Feeds, exposing your brand to a new bunch of potential fans.

#2: The Casual Liker

This fan liked your business on Facebook because they enjoy the content that you share. Get more out of the “liker” by adding strong calls to action on your posts and getting them to share your content as much as possible. With a bit of luck, these “likers” might just end up being your Facebook brand ambassadors.

#3: The Deal Seeker

Everyone loves free stuff, but this fan takes deals to the next level. Access to exclusive deals, coupons, incentives and events draw this fan to your page. Weekly or monthly deals work fabulously with these fans, as it gives them an interest in actively following your brand. This will increase the engagement from fans on your page and increase your following drastically.

#4: The Unhappy Customer

More and more people are using Facebook to communicate complaints about a brand and share it with others. They are often looking for a timely response and better customer service. The key is to get a reputation management process in place to track down these complaints and respond quickly. This shows that you are listening to your fans and you care, as well as put them first.

#5: The Ranter

Chances are, this fan only likes your page to have an opinion on a controversial topic from a status update. Most of the time, the ranting has nothing to do with your brand. Political, ideological, culture or personal issues are what trigger threads that can cast your business in a negative light. To help protect your brand from critics, avoid making controversial public statements unless you’re prepared for the backlash.

#6: The Cheerleader

This is possibly the ultimate fan to have. They love engaging with your brand, from liking posts to commenting and sharing them, they spread the word about your business to their networks, and add personality to your page. So, the idea is to do the same for them. Add campaigns like “Fan of the Week” to your page, and share their user-generated content. Ask them to participate in promotions and campaigns for your business.

#7: The Loyal Fan

If this fan had to walk into your business today, you would know them by name. They have been a loyal fan way before Facebook and have generated word-of-mouth marketing and sent referrals to your business. Include them in your Facebook engagement by asking them to be in a video testimonial. Share your appreciation for their long-term business through a loyalty program.

Image Reference:

Entrepreneur, Business Article, viewed 28 June 2013 <http://www.entrepreneur.com/article/224146>