When Google launched Google+ everyone rolled their eyes at Google’s attempt to try and dominate not only search but Social Networks too. At the time however there was talk of what Google+ would mean for Search Engine Optimisation (SEO) and how would it affect search results and website visibility in the long run.
Many SEO’s know that a link from a Social Media site has value when it comes to ranking, more so of late with Google adding social results to Search Engine result Pages (SERP’S). There are many things to consider when we talk about how pages are ranked but Social Media and SEO should definitely be working together to affect page ranks. Social Media is related to search results as Social Networking sites and the activity on them shows what content is favoured by people, it also drives queries and it is those very queries that influence ranking. For that reason alone it has become increasingly important for companies to have a presence on social networks.
As we know a large part SEO is all about links, the better the links the better your content will rank in SERP’s. Links from Social sites like Google+, Twitter and Facebook will help you get to the top of Google quicker as they carry authority. Placing social sharing icons such as “+1’s” and “Likes” on content is important as social sharing affects SEO in that sharing carries weight when it comes to the Google Algorithm. Sharing is important because it encourages interaction and the more interaction there is the more traffic the content will receive. This hopefully will result in an increase in direct relevant links.
Any inbound links to your website count as a vote, the same applies to social shares. The more people who like and share your content the more likely it is that Google will return it to the SERP’s. Makes sense doesn’t it?
Google+ should not be ignored by companies just because it is not as popular as Facebook and Twitter. Google Plus carries weight because Google owns it, obviously, which makes it very easy for them to track and measure social signals unlike on Twitter and Facebook. Google has given their +1 a big advantage, if you are not adding +1’s to your content you will me missing out on a very precious ranking factor. Google Plus certainly does affect your rankings. You need to be utilising it as part of your SEO in order to rank better.