Archive for the ‘travel’ Category

Clean Convenience On Your Car -The Road Shower

Wednesday, September 18th, 2013

With spring around the corner, the avid outdoorsy types come out to play. For those of you who areRoad.Shower

into all the latest gidgets and gadgets, as well as being a lover of all things outdoors- this is for you.

Introducing…. The Road Shower!

 

This innovative product sees to it that you have a shower readily available for all those hikes

and camps you’ll be taking come summer sun. Made by Canadian, Joel Cotton, this Road Shower

creation consists of a pressurized tank that mounts easily on your vehicles roof rack. The tank is

made up of powder-coated aluminium with holds 19 litres of water. Whilst up on the roof in the

sunlight, the black paint aids in absorbing the heat, thus warming up the water for when you get

back to base. Fear not cold shower lovers, there is a handy radiator-inspired fill cap which relieves

steam should the water be too hot.

This handy apparatus is great for a number of purposes aside from the shower aspect. Use it to

rinse off your bikes after a few hours on the dusty mountain or haul it conveniently for easy water

consumption.

Keep an eye out for this Road Shower once it hits on a commercial scale.

Keep track of Business Mileage for Tax with a GPS

Friday, September 13th, 2013

Innovative GPS Log Book DeviceGPS.LogBook

If you’re one of the unfortunate people who find themselves with a cubby-hole filled with papers and slips of recorded mileage, this new little gadget is for you. The GPS Log Book provides you with a convenient, hassle-free way of logging your mileage for the dreaded tax returns data.

Simple as 1 2 3…

Simply plug the Log Book into your vehicles’ cigarette lighter sockets and you’re ready to go. This device switches on and off with your car, so no need to push a button! This innovative piece of technology uses GPS satellites to track your movement. It’s even possible to merge trips and program your device to areas in which you find yourself travelling often.

Tax Shmax

All information is stored on Log Books’ servers. However, keep a personal record on your laptop month to month, by using the provided USB cable. When submitting data for your tax return, Log Books’ website can automatically generate a South African Revenue Complaint Book at a click of a button.

 

So save yourself and your car the hassle of storing slips and manual log books, and get yourself this handy gadget either on logbooks website or at your nearest Tiger Wheel and Tyre store.

5 Digital Marketing Tactics for the Travel & Hospitality Industry

Monday, June 10th, 2013

hospitalityindustry3

Reaching Today’s Digital Traveller

The following 5 powerful tips assist you with optimising your digital marketing efforts and connect with your customers where they spend most of their time online.

1.    Grow your Subscriber Lists

If you are looking to engage with consumers the key is to create a social buzz around your promotions and attract repeat customers. Broaden your reach by acquiring more subscribers who have a keen interest in your travel brand’s offerings.

Ask yourself the following questions:

  • Do you promote digital engagement on your website with high visibility email opt-ins, social sharing buttons and real-time promotions?
  • Are you asking for travellers’ email addresses at the point of sale?
  • Are your contact details easy to find on all your online platforms?

2.    Deliver Relevant and Timely Messages

Travellers are on-the-go types by nature, so relevance and timeliness is key. Some customers travel often, as often as several times a month, while others plan one large scale holiday a year. This makes it crucial to connect with them on the right channel at the right time.

To avoid annoying your subscribers, ask yourself these questions:

  • Do you see customers unsubscribing often?
  • Has your deliverability rate been falling?
  • Are your social media messages being heard?

3.    Personalise your Interactions

Cross- channel marketing assists with reaching an individual at the perfect time. This is imperative in the travel industry as booking holidays can be planned or extremely spontaneous, such as a last minute business trip.

“25% of people unsubscribe from permission based emails because the content hasn’t been relevant to them from the start.”

The key is to be more than just relevant, you need to be personal. Have a look at these questions to optimise engagement with your subscribers personally:

  • Does your social media manager have regular, personal interactions with your fans and followers?
  • Does each customer that asks questions receive a personal reply? (This is either via email or social media in most cases.) This includes compliments, enquiries and complaints…
  • Are you constantly collecting new data about your customers?

4.    Automate the Travel Customer Life Cycle

You have the mighty task of reaching the digital traveller who is already on-the-go and constantly multi- tasking. Bring effective messaging to travellers at every stage in the customer lifecycle and support them along the way.

Ask yourself:

  • Do travellers receive automated communications according to their travel preferences at every stage of their buying cycle?
  • Do you have a shopping cart abandonment strategy?
  • Would a prospective customer receive any re- targeted messages about hotel packages or travel destinations they were browsing?

5.    Increase Customer Loyalty

Frequent flyers is a buzz term at the moment. Travellers are one of the best audiences to retain as loyal customers as they are highly likely to rebook with your brand if they have had an incredible experience there.

Evaluate your current customer loyalty status with these questions:

  • Are you rewarding return customers with points or discounted stays?
  • If so, are you giving these perks away often?
  • Are you giving freebies to keep subscribers excited about your brand?

hospitalityindustry1

This user experience ensures that there are no risks of missing that narrow window of time when travellers are ready to convert their tentative travel plans into a purchase.

Image References:

ExactTarget, Downloadable Resource, viewed 7 June 2013, <http://pages.exacttarget.com/EN-5MarketingTravelTips/?ls=Blog&lssm=Corporate>.

Groupon, Travel Advertisment, viewed 10 June 2013, <http://www.groupon.co.za/deals/johannesburg/anytime-holidays/3065894>.

 

Samsung’s AlwaysOn Wi-Fi service goes live

Tuesday, May 21st, 2013

Free Wi-Fi service access available from 15 April 2013

 

Samsung Electronics have announced that their AlwaysOn free Wi-Fi service has gone live as of 15 April 2013. With more than 1,000 local AlwaysOn hotspots, consumers will be able to enjoy this free service at almost any favourite location.

 

Samsung WiFi Always On

Samsung WiFi Always On

If you are a Samsung user, on any Wi-Fi enabled smart device purchased after March 2010, you will be able to register  your device for this free service. This entitles you to 1GB of free AlwaysOn Wi-Fi data every month for 12 months, per Samsung device.

 

With the digital age and the need for Internet access at any given time, Samsung has come to the party by allowing consumers to enjoy and be in control even when they are out of the office or home. Samsung consumers get to sit back and enjoy the convenience of this premier Wi-Fi service, simplifying mobile connectivity.

 

To be able to use this service, Samsung users need to:

  • Locate the nearest AlwaysOn hotspot
  • Register on the AlwaysOn network
  • Connect your Samsung device to the AlwaysOn hotspot
  • Select Samsung Registration from the Free Sites menu option
  • Enter your details including the serial number of your device (dial *#06# or found on the back of your device)
  • Begin using AlwaysOn Wi-Fi!

 

Once the 1GB of data is depleted,  you may purchase additional data from the AlwaysOn Wi-Fi portal at standard rates.

 

The AlwaysOn Wi-Fi service is designed to move towards strong value-added offerings to Samsung consumers. Samsung combines product innovation with constant connectivity, allowing you to be connected at any time without additional expenses.

 

To find the AlwaysOn hotspot location closest to you, visit http://finder.alwayson.co.za