Digital Relationship Building: away with link building

Every digital marketer is aware of how vital inbound links are to any site’s search results performance. But what is link building and what does it entail? Do you have to go all out and ask site owners in your niche for links to your site? Most misinformed inbound marketers seem to be doing that and they have every right to go that route because it is not easy to get quality inbound links to your site.

Before thinking about link building and sending bulk emails (which are perceived as spammy by many people) to every site that you think is related to yours for link exchange, you have to think about a very important method that will benefit you and your site or business in the long term – “digital relationship building”. Building relationships with industry leaders is not an easy task as it requires a lot of time and knowledge about your market, but if it is done properly it can be the best link building method of all.

So the main question is, how do you build relationships in your niche if you are an unknown? Below are some of the proven ways to accomplish that.

Follow Industry thought leaders on social media

This one is the most preferred methods of interacting with the thought leaders in your industry and making sure that you interact strategically until you get noticed. Twitter, LinkedIn and Pinterest are the best social sites to accomplish this and you have to produce engaging content regularly to be able to be perceived as worthy of being mentioned or having your content shared.

Guest Blogging

This part has to follow the one above because for you to be able to guest post on authority blogs you have to build your social profile and prove yourself on social media first. If you get mentioned and your content is shared by thought leaders, then it’s a matter of time before you start blogging for authority blogs and rolling online with the people you admire in your niche.

These are just some of the proven methods of building digital relationships with the sole purpose of link building. If you have any methods you have used and worked on, do not hesitate to leave a comment below.

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Aimee Kay Perera