Google is said to be launching Google Web Designer, an HTML5 development tool for creative professionals. It will be aimed at users who have relied on Flash for banners, widgets and even entire sites.
The service will launch in “the coming months” and is designed to “empower creative professionals to create cutting-edge advertising as well as engaging web content like sites and applications – for free.”
Google shared the news in a side note in a blog post about its DoubleClick advertising platform this morning, hence the emphasis on ads. Web Designer is said to be a stand-alone product that will be aimed at creative agencies and designers.
“To help advertisers and publishers more seamlessly unlock the potential of cross-device programs, we are investing in a new HTML5 creative development tool – Google Web Designer,” Google explained.
Google’s only service for creating websites currently is Google Sites, allowing users to create basic sites from pre-built templates. Web Designer is expected to be a more sophisticated replacement for Sites’ editor.
Even if the tool is developed to be aimed at advertisers, it could be an interesting product. Its output could be integrated into any existing website or web app.