Google will soon launch Google Web Designer

Google Logo 2010

 

Google is said to be launching Google Web Designer, an HTML5 development tool for creative professionals. It will be aimed at users who have relied on Flash for banners, widgets and even entire sites.

 

The service will launch in “the coming months” and is designed to “empower creative professionals to create cutting-edge advertising as well as engaging web content like sites and applications – for free.”

 

Google shared the news in a side note in a blog post about its DoubleClick advertising platform this morning, hence the emphasis on ads. Web Designer is said to be a stand-alone product that will be aimed at creative agencies and designers.

 

“To help advertisers and publishers more seamlessly unlock the potential of cross-device programs, we are investing in a new HTML5 creative development tool – Google Web Designer,” Google explained.

 

Google’s only service for creating websites currently is Google Sites, allowing users to create basic sites from pre-built templates. Web Designer is expected to be a more sophisticated replacement for Sites’ editor.

 

Even if the tool is developed to be aimed at advertisers, it could be an interesting product. Its output could be integrated into any existing website or web app.

Ceri is the Sales and Marketing Director at Talooma. Over about 15 years, Ceri has developed his passion for meeting people and selling, during which time he has mastered the art of networking and consulting. Ceri has enjoyed watching the Internet industry grow over the past 10 years in South Africa and has been very fortunate to have been a part of it.
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