There have been rumors flying around for a while now that Mark Zuckerberg and his very own “team awesome” have been working on a Facebook “search engine”. Well, it is here and its name is Graph Search: certainly an interesting utilisation of the social media platform.
Available, at the moment, only to English (US) audiences, this social search engine was not developed to index the web. Instead, Facebook is indexing their map which is growing by close on 1Million new profiles daily. Data such as images, videos and connections are used in searches to provide an accurate result. This offers Facebook users the chance to dive deeper into their network.
How do I use Graph Search?
The search may be done in the search bar at the top of your Facebook window. Facebook users will be able to search for anything from photos to people and even interests. For example: if you are interested in forming a running group in your area, you would search, “People interested in jogging in Rivonia”. Graph Search will then pull all related profiles from within your profile that match your search request. The search result will provide results in order of “friends” closest to you, right down to mutual friends and connections.
Having been built up as a “database of people’s lives” Facebook allows lives to cross and the world to become more open. Graph Search has been designed to provide users the tools they need to make the most of their close and extended network.
Why is it useful?
Facebook predicts that this search platform will become a useful tool. From recruiting right through to forming niche groups, doing market research and even dating, Graph Search has allowed us access to valuable information, at our fingertips.
What was once an online platform to interact with friends and family, Facebook is now an empire that in many ways has become an integrated part of both our personal and business lives.
When to expect Graph Search…
Facebook has announced that they will slowly roll Graph Search out and as it becomes a more commonly used tool, they will certainly expand on its functionalities.
Once again we are left with the question, “What is next, Facebook?”.