Adriaan Pienaar AKA ‘Eddy Rockstar’ gives us some insight into the lessons he has learnt while building Woo Themes
- You can start up your business from anywhere
- Start an International Business – Not a South African business. (Change your view about your business to that of a global one)
- No Funding – Bootstrap & Monetize – If you plan and manage your business properly, you can continue growing without having to slow down, while you wait for funding
- Marketing the Stigma
- Branding: Be unique & personalize – Build your personal brand online
- Listen to your audience – They are the ones who will ultimately buy from you
- Force your audience’s attention to you (Don’t just live in the ‘Twitterverse’)
- Design is more important than tech (Design will differentiate you)
- Your customer is more important than everything else
- Tech is only half important (communicate to your customer, don’t geek speak to your clients)
- Stay on top of Trends – Just (But don’t be a copy cat)
- Diversify your income (existing customers will invest in other products from you, because they trust you)
- Limit your exposure to risk
- Smile & Enjoy – Have fun while you’re doing it
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