LinkedIn Designs New Company Pages

LinkedIn has launched an all new, redesigned look for their company pages which they say will make it easier to interact with companies.  The redesigned pages will make it easier to find, follow and engage with the more than 2 millions companies that currently use LinkedIn company pages.

The new design will allow companies to highlight important posts through the new Featured Update option, which promotes posts to the top of their updates stream.  The featured update function is a better and easier way for companies to highlight, new products and services being offered. It will also highlight any important company news and job opportunities and will aid with driving word of mouth.

The new pages will simplify how users explore companies that interest them. It will also keep them in the loop with any hot topics and any news from their respective industries.

Check out the new pages here

Spread your word in a more effective manner…

LinkedIn has always been a network for professionals and company pages have primarily been used to introduce your company and start spreading company messages.  The new LinkedIn Company pages will allow companies to do this in a more effective way.  Companies can now showcase new products and services and catch the ever elusive prospective customer’s eye more effectively.

Catching Up With Social Media…

Facebook was the first social network to adopt a highly visual layout with their timelines. In the ever changing world of Social Networking, LinkedIn has had to adapt to stay current and not be left behind.  On average companies don’t spend as much time optimising and maintaining their LinkedIn profiles as they do on other networks. It is important to remember that LinkedIn is still a public entity that clients and employees will view before they make a decision about your business.

LinkedIn may not be the leader in Social Networking but when they make changes such as the redesigned company pages it is worth taking the time to update your company profile, stay relevant, and present your company in the best way possible.

 

Ceri is the Sales and Marketing Director at Talooma. Over about 15 years, Ceri has developed his passion for meeting people and selling, during which time he has mastered the art of networking and consulting. Ceri has enjoyed watching the Internet industry grow over the past 10 years in South Africa and has been very fortunate to have been a part of it.
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