LinkedIn launches follow button

LinkedIn has announced the launch of a follow button that can be embedded into external websites. The follow button will enhance the ability for businesses to gather followers on their profile pages.  LinkedIn’s follow button can be compared to the “Like” and “Follow” functionality of Facebook and Twitter. Companies can add the LinkedIn follow button to their websites to make it easier for consumers to follow them without actually searching for them on LinkedIn.

The button allows you to follow a company without leaving their website, as long as you’re logged into LinkedIn at the time. If you are not logged in, a box will appear asking for your LinkedIn credentials. LinkedIn is the biggest professional networking site with over 2 million companies on its network – representing all industries, company sizes, and geographies.

Companies that have already started using the LinkedIn follow button:

  • AT&T
  • Starbucks
  • Sony Electronics
  • American Express OPEN
  • Rypple
  • DonorsChoose
  • Kiva

With this new feature, LinkedIn promises users better engagement between brands and members of the professional networking website. Whether you are looking to stay up-to-date on company news, career opportunities or industry trends, following companies on LinkedIn is a great way to gain insights and stay connected.

How the LinkedIn follow button works

Companies will engage with you from their Company Page on LinkedIn and through status updates. Their status updates will appear on your LinkedIn homepage – so check back frequently to see what’s going on.

The big questions on everyone’s lips is, can companies actually identify and/or track users who are following them? LinkedIn has not yet revealed whether this is possible or not but many experts believe this could pose many security concerns.

With over two million companies globally on its site one can only image how quickly LinkedIn’s follow button will catch on. Those who want to put a follow button on their site can go onto LinkedIn’s developer page where they will be able to acquire the HTML code needed.

Ceri is the Sales and Marketing Director at Talooma. Over about 15 years, Ceri has developed his passion for meeting people and selling, during which time he has mastered the art of networking and consulting. Ceri has enjoyed watching the Internet industry grow over the past 10 years in South Africa and has been very fortunate to have been a part of it.
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