Mobile sites: connecting your brand to people on the move

What is the point of having a mobile site for your business? Well, 4 years ago, there were 9.6 million active mobile internet users in South Africa and by the end of 2010 that number escalated to 10.56 million. This is according to a study conducted by World Wide Worx, a South African technology research company.

Mobile sites or mobi sites, are websites designed especially for your mobile device. The challenge for web developers and designers is to make the experience of browsing on your device simple and hassle free. However, many digital marketing agencies offer mobile website designservices that can achieve that.

The use of internet on portable units is fast becoming the norm. The shift to mobile sites is a result of a modern society’s needs for having internet access on the go – whenever and wherever they so wish. As a business, you want your customers and potential customers to have full access to your products and services specs. at all times. This is exactly what a mobi or mobile site will do for you. However what are the benefits of a mobi site for the actual user? The benefits are plentiful…

Improved User Experience

Mobile sites are specifically designed for handheld devices with easy navigation, less text, big buttons etc.

Faster Download Speed

Mobile sites are specifically designed for mobile standards and optimal download speed, which means less waiting and more browsing.

Engagement and Context

A mobile site allows you to immediately engage users with mobile-specific features such as click-to-call, mapping functions etc.

Portability and Connectivity

A mobile site can be accessed anywhere, any time. This level of constant connectivity provides an unprecedented opportunity to connect with you customers in new ways, wherever they may be.

Integration with Offline Media

Mobile devices are unique in their ability to immediately bridge the gap between online and offline media through the use of QR codes. QR codes can be displayed in magazines or pamphlets and then, when scanned with a smartphone, translated into electronic messaging such as awebsite URL, an email address or SMS message.

Don’t miss out on exposing your business, organisation or brand to a world of online users who, these days, browse the internet on their handheld devices.

Ceri is the Sales and Marketing Director at Talooma. Over about 15 years, Ceri has developed his passion for meeting people and selling, during which time he has mastered the art of networking and consulting. Ceri has enjoyed watching the Internet industry grow over the past 10 years in South Africa and has been very fortunate to have been a part of it.
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