Nandos vs. Santam

As we all know when it comes to advertising nobody plays the ‘parody card’ quite as well as Nandos does. From the “Mugabe Last Dictator Standing” to “Julius Malema Demanding Change”, Nandos has always been at the forefront (some may say abreast) of political satire and satire in general.

Well, Nandos has done it again with the Santam ad with Ben Kingsley at the bar. If you haven’t seen Nandos’s latest parody commercial, you can see it here, it is well worth watching. It came as no surprise though.

The Nandos ad is funny and clever as are all of their parody ads only that this time the “victim”, Santam has played them at their own game with something that is equally witty and even, some may say, honourable. You can view Santam’s response ad to Nandos dubbed “Back at ya” hereif you haven’t already seen it.

Santam’s response has most of us really curious to see what Nandos will come back with, because thus far its 1-0 to Santam. Whether or not this is a planned stunt by both Nandos and Santam, we think it is absolutely brilliant advertising!

The big question is will Nandos deliver Santam’s order to the Johannesburg Children’s Home at 4pm on Thursday as requested in the “Back at ya” response. Well, we’ll wait and see!

Ceri is the Sales and Marketing Director at Talooma. Over about 15 years, Ceri has developed his passion for meeting people and selling, during which time he has mastered the art of networking and consulting. Ceri has enjoyed watching the Internet industry grow over the past 10 years in South Africa and has been very fortunate to have been a part of it.
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