Digital relationship building: away with link building

November 15th, 2012 Posted in online marketing, SEO, social media, technology | No Comments »

Be a fanEvery digital marketer is aware of how vital inbound links are to any site’s search results performance. But what is link building and what does it entail? Do you have to go all out and ask site owners in your niche for links to your site? Most misinformed inbound marketers seem to be doing that and they have every right to go that route because it is not easy to get quality inbound links to your site. Before thinking about link building and sending bulk emails (which are perceived as... (more...)

Digital Marketing Institute Launches in South Africa

November 14th, 2012 Posted in business, design, Development, lifestyle, local, online marketing, SEO, social media, technology | No Comments »

Be a fan The Digital Marketing Institute (DMI) officially launched in South Africa yesterday. The opening address was made by Mr. Ian Dodson, the CEO, in which he promised to ’build the digital economy one person at a time’ Present at the launch which was held at the Balalaika Hotel in Sandton, was a delegation of the Irish Trade Commission, and a number of South Africa’s top Digital Agencies. Also present was Blue Magnet, the 1st of 5 accredited training institutions that the... (more...)

How does Google+ affect SEO?

November 13th, 2012 Posted in business, design, Development, online marketing, SEO, social media, technology | No Comments »

Be a fanWhen Google launched Google+ everyone rolled their eyes at Google’s attempt to try and dominate not only search but Social Networks too.  At the time however there was talk of what Google+ would mean for Search Engine Optimisation (SEO) and how would it affect search results and website visibility in the long run. Many SEO’s know that a link from a Social Media site has value when it comes to ranking, more so of late with Google adding social results to Search Engine result Pages (SERP’S). ... (more...)

LinkedIn Designs New Company Pages

November 9th, 2012 Posted in Other | No Comments »

Be a fanLinkedIn has launched an all new, redesigned look for their company pages which they say will make it easier to interact with companies.  The redesigned pages will make it easier to find, follow and engage with the more than 2 millions companies that currently use LinkedIn company pages. The new design will allow companies to highlight important posts through the new Featured Update option, which promotes posts to the top of their updates stream.  The featured update function is a better... (more...)

Verify Your Pinterest Account

November 5th, 2012 Posted in business, design, Development, lifestyle, online marketing, SEO, social media, technology | No Comments »

Be a fanOn the 25th of October 2012 Pinterest announced the launch of a new feature that allows users to verify their accounts, and the good news is that it’s really easy to do too. How to verify your Pinterest account Visit “Settings” Click on the “Verify Website” You will then be directed to the following page: (This is what I saw while verifying Talooma) If 1 and 2 in the above picture are too tricky for you to do, get hold of  your company computer go-to guy to assist you. Currently... (more...)

Social Media for Businesses

October 22nd, 2012 Posted in business, design, Development, huge thoughts, lifestyle, local, online marketing, SEO, social media, technology | No Comments »

Be a fanWhat is Social Media? The term Social Media is being thrown around a lot lately and it is sometimes tricky to actually define what it exactly is.  To keep it simple, Social Media is people having conversations online and generating content through interacting with one another and with brands. There are many ways that users of Social Media can interact with one another ranging from easy, such as commenting on blogs, allowing voting on articles, liking a status update and replying to a tweet... (more...)

The psyche of a cold shower

July 24th, 2012 Posted in Other | No Comments »

Be a fanAlthough we are deep into the middle of winter, a thought struck me like a burst of cold water, a whirl of wind, and a flash of well, any other metaphor one can muster up. Yes, it was in the shower. In the traditional process of getting ready for your work day, everything seems to takes longer, and is way more challenging in winter. Whether it be the relentless release of the electric blanket, the folding back of the covers, the placing of bare feet onto cold tiles, or that first exposure... (more...)

The new era of SEO

May 28th, 2012 Posted in SEO | No Comments »

Be a fan The phrase Search Engine Optimisation seems to be becoming a more derogatory term for online marketers lately. The word, “Optimisation” implies an unnatural effort to favour your rankings on Google’s Search Engine Results Page (SERP). This contradicts the goal of Google’s latest update that has been named Penguin, to root out black hat SEO strategies. With the latest Penguin update it seems that any unnatural behaviour will undoubtedly be penalised, which leaves an... (more...)

Nandos vs. Santam

April 25th, 2012 Posted in entertainment, lifestyle, local, social media | No Comments »

Be a fan As we all know when it comes to advertising nobody plays the ‘parody card’ quite as well as Nandos does. From the “Mugabe Last Dictator Standing” to “Julius Malema Demanding Change”, Nandos has always been at the forefront (some may say abreast) of political satire and satire in general. Well, Nandos has done it again with the Santam ad with Ben Kingsley at the bar. If you haven’t seen Nandos’s latest parody commercial, you can see it here, it is... (more...)

Microsoft starts the countdown to the end of Windows XP

April 12th, 2012 Posted in business, design, lifestyle, online marketing, SEO, social media, technology | No Comments »

Be a fan If you are still using Microsoft’s Windows XP operating system perhaps it’s time to let go because Microsoft has announced that it will no longer continue supporting the beloved programme by 2014. The announcement was made by the company in a post on Monday on the Windows Team Blog reminding it’s users of the two-year countdown until it will terminate all support for Windows XP. In fact the countdown actually began on Saturday, April 7. What does this mean for those using Windows... (more...)