The Importance of SEO Copywriting

The new Google algorithm clearly shows that content is king. However keyword-stuffing days are over. Natural content written for humans is one of the numerous ways in which Google will consider your website relevant. Unique and quality information ...

June 18th, 2013 Posted in business, online marketing, SEO, social media, technology | No Comments »

The new Google algorithm clearly shows that content is king. However keyword-stuffing days are over. Natural content written for humans is one of the numerous ways in which Google will consider your website relevant. Unique and quality information that serves a purpose is the number one factor taken into consideration. The Functions of SEO Copywriting SEO copywriting serves two functions. The first one being, relevant keywords that allow search engines to index the website. It must also contain... (more...)

Talooma spreads its digital wings

“To accomplish great things, we must not only act, but also dream; not only plan, but also believe.” ~Anatole France (more…)...

June 13th, 2013 Posted in business | No Comments »

“To accomplish great things, we must not only act, but also dream; not only plan, but also believe.” ~Anatole France (more…)  Read More →

Apple unveils music streaming service

Apple unveiled its music streaming service, iTunes Radio, at the Worldwide Developers Conference in San Francisco, this week. Apple says iTunes Radio will personalise users’ music based on what they’ve listened to and what they have purchase...

June 12th, 2013 Posted in design, entertainment, lifestyle, technology | No Comments »

Apple unveiled its music streaming service, iTunes Radio, at the Worldwide Developers Conference in San Francisco, this week. Apple says iTunes Radio will personalise users’ music based on what they’ve listened to and what they have purchased on iTunes. Built directly into both iTunes on OS X and into the music app on iOS 7, the service will be ad-supported and allow users to buy songs directly from the app. iTunes Radio features more than 200 radio stations, and subscribers to Apple’s iTunes... (more...)

Mercedes Benz to stick QR codes to cars to help save car crash victims

Luxury car maker Daimler has found a valuable use for QR codes. The black and white square barcodes are seen as yesterday’s technology to many, however they are being used effectively by Mercedes Benz. This code is linked to a rescue sheet, ...

June 10th, 2013 Posted in design, Development, lifestyle, technology | No Comments »

Luxury car maker Daimler has found a valuable use for QR codes. The black and white square barcodes are seen as yesterday’s technology to many, however they are being used effectively by Mercedes Benz. This code is linked to a rescue sheet, giving emergency services responding to an accident, access to detailed maps to show the layout of the vehicle, allowing for trapped victims to be found quickly and safely. “[It] informs about the location of the airbags, the battery, the tanks, electric... (more...)

5 Digital Marketing Tactics for the Travel & Hospitality Industry

Reaching Today’s Digital Traveller The following 5 powerful tips assist you with optimising your digital marketing efforts and connect with your customers where they spend most of their time online. 1.    Grow your Subscriber Lists ...

June 10th, 2013 Posted in entertainment, lifestyle, online marketing, SEO, social media, technology, travel | No Comments »

Reaching Today’s Digital Traveller The following 5 powerful tips assist you with optimising your digital marketing efforts and connect with your customers where they spend most of their time online. 1.    Grow your Subscriber Lists If you are looking to engage with consumers the key is to create a social buzz around your promotions and attract repeat customers. Broaden your reach by acquiring more subscribers who have a keen interest in your travel brand’s offerings. Ask yourself the following... (more...)

Casinos ban Google Glasses

Casino’s in several states of America are forbidding gamblers from wearing Google Glass, the tiny eyeglasses-mounted device. This device is capable of surfing the Internet, taking photos and recording videos. The New Jersey Division of Gaming ...

June 6th, 2013 Posted in design, entertainment, lifestyle, technology | No Comments »

Casino’s in several states of America are forbidding gamblers from wearing Google Glass, the tiny eyeglasses-mounted device. This device is capable of surfing the Internet, taking photos and recording videos. The New Jersey Division of Gaming Enforcement ordered Atlantic City’s 12 casinos to bar casino patrons from using the device this week. Casinos in Las Vegas, Pennsylvania, Ohio Connecticut have also made the decision to ban Google Glass to prevent cheating in gaming such as poker and blackjack.... (more...)

Google will soon launch Google Web Designer

  Google is said to be launching Google Web Designer, an HTML5 development tool for creative professionals. It will be aimed at users who have relied on Flash for banners, widgets and even entire sites.   The service will launch ...

June 5th, 2013 Posted in business, design, Development, online marketing, technology | No Comments »

  Google is said to be launching Google Web Designer, an HTML5 development tool for creative professionals. It will be aimed at users who have relied on Flash for banners, widgets and even entire sites.   The service will launch in “the coming months” and is designed to “empower creative professionals to create cutting-edge advertising as well as engaging web content like sites and applications – for free.”   Google shared the news in a side note in a blog post about its... (more...)

Sony launches Xperia Tablet Z in SA

  Sony Mobile has launched its new tablet in South Africa. The company is looking to capitalise in the hype of the Xperia Z smartphone.   Xperia Tablet Z Specs The Xperia Tablet Z has a 25.6cm display and is powered by a 1.5Gh...

May 29th, 2013 Posted in business, Development, entertainment, lifestyle, technology | No Comments »

  Sony Mobile has launched its new tablet in South Africa. The company is looking to capitalise in the hype of the Xperia Z smartphone.   Xperia Tablet Z Specs The Xperia Tablet Z has a 25.6cm display and is powered by a 1.5Ghz quad core processor. that puts it near the top in terms of mobile device performance. It has an 8 megapixel main camera with  2 megapixel front facing camera. The tablet also records video in Sony’s “Exmor R for mobile” format. With Sony being famous for... (more...)

The Best and Worst Times to Post on Social Media Networks

Social media is a range of networks around the clock. Someone is always tweeting or updating their Facebook status. For social media managers, this could be problematic as they don’t have the time to be online 24/7. Even if you do work for a digita...

May 27th, 2013 Posted in business, online marketing, social media, technology | No Comments »

Social media is a range of networks around the clock. Someone is always tweeting or updating their Facebook status. For social media managers, this could be problematic as they don’t have the time to be online 24/7. Even if you do work for a digital agency, you cannot be online all day long. So how do you reach your audience best with the limited online time you have? Have a look at some suggestions below: Trial and Error By updating statuses and tweeting using link shorteners like bit.ly, you... (more...)

5 Creative Ways to Spend your Lunch Break

One of the best pieces of work advice you should take is – yes, to make sure that you take your lunch hour. If you take preference in indulging in your food at your desk, think again – it’s an unhealthy habit! Having no sense of fresh air or...

May 24th, 2013 Posted in business, lifestyle, sports, technology | No Comments »

One of the best pieces of work advice you should take is – yes, to make sure that you take your lunch hour. If you take preference in indulging in your food at your desk, think again – it’s an unhealthy habit! Having no sense of fresh air or sunlight on your skin for stretches of ten hours or more is really not good for your wellbeing. Take time to take a lunch break – you will be amazed at how useful that one hour can be to enhance your productivity and wellbeing. Beyond running to the nearest... (more...)