Social Media 101: Quality Not Quantity

All Social Media Strategists attention! Are you implementing the quality vs. quantity approach in your campaigns? In case you didn’t quality_not_quantityknow how important it is, in the world of social media, it is just as important to create a good first impression as it is in real life. You only get one chance. For digital marketers that already have a few pages, it is highly likely you’ve already seen Spammers at work. Those profiles that comment on your updates with links to their websites? Yeah, those are spammers. And that is the biggest no-no to online marketing in the social media world.

It’s important to remember that the social web is a way into which you can create online communities. Your goal should always be to build and make friendships online, and NOT push out your service/product on others profiles.  This is where the notion of quality vs. quantity comes in.

Campaigns for the People

Your main role is to get conversation going. Keep your posts interesting, stimulating and interesting. A mix of both personal and professional posts should be part of your monthly strategy. It’s important not to push advertising of your product/service all the time. It’s imperative to mix it up with what your clientele is interested in.

SEO SMO

Keyword research is not just for copywriters! Use keywords in your status updates and content that you share is so important for SEO and how people will find your media channels.

Sharing is Caring

Remember to share content that is all industry related. By sharing content or links from other sites you are more likely to create relationships where people will post your content, and thus increasing your reach.

Upkeep of Updates

Keeping your presence consistent is the number one rule of SMO. Do not become dormant, this could kill your campaign and people will move away from your page if they see nothing’s happening. With that said, whether you post 1 or 5 updates a day, remember it’s the quality not the quantity that matters.

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Lauren Joubert
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