Adriaan Pienaar AKA ‘Eddy Rockstar’ gives us some insight into the lessons he has learnt while building Woo Themes

• You can start up your business from anywhere
• Start an International Business – Not a South African business. (Change your view about your business to that of a global one)
• No Funding – Bootstrap & Monetize – If you plan and manage your business properly, you can continue growing without having to slow down, while you wait for funding
• Marketing the Stigma
• Branding: Be unique & personalize – Build your personal brand online
• Listen to your audience – They are the ones who will ultimately buy from you
• Force your audience’s attention to you (Don’t just live in the ‘Twitterverse’)
• Design is more important than tech (Design will differentiate you)
• Your customer is more important than everything else
• Tech is only half important (communicate to your customer, don’t geek speak to your clients)
• Stay on top of Trends – Just (But don’t be a copy cat)
• Diversify your income (existing customers will invest in other products from you, because they trust you)
• Limit your exposure to risk
• Smile & Enjoy – Have fun while you’re doing it