The three top search engines, Google, Yahoo and Bing have collaborated in the hope to improve search engine results. Schema.org will assist webmasters who are looking to add markup to their pages and will create a better understanding of websites for the search engines.
A variety of schemas such as html tags can be used by webmasters so that pages will be distinguished by the search engines. This in- turn will make it easier for searchers to find the accordant web pages.
A number of websites are generated from assembled data which is generally stored in data bases and is formatted in html, making it difficult to recover original data. Search engines and various other applications will benefit from having access to this data directly.
Mark- ups allow search engines to understand the data and information on these website pages and then provide richer and improved results for search purposes, This valuable addition to search engines will certainly make web browsing more useful. Get started here.
What will Schema.org do for your website? Schema.org will assist website owners and improve on where they
rank on Google, Yahoo and Bing. Google has certainly been providing useful additions over the years, Rich Snippets (2009,) Expanded on Rich Snippets and a collaboration in 2006; Common standards for Sitemaps. However schema.org seems to offer more relevancies to the webmaster.
- New markup types (over 100 new types have been added. Popular markups include: Recipe, Movie, Book, TV Series)
- Use of microdata (primary focus to improve simplicity and consistency across search engines)
- Support of existing rich snippets (Webmasters that have already done markup on the pages will still be supported)
- Testing web pages’ markup (Test website pages with markup. Use rich snippet testing tool)
Webmasters are encouraged to start marking up web pages as soon as possible. Currently the schema.org website as well as the rich snippets testing tool are all in English however rich snippets are displayed in Google results around the world.
Schema.org has been launched with hope to extend and improve search engine results and ultimately grow the tool.