Many of us are users of this unique and fun photo app. Instagram took the world by storm with their innovative use of photo social media. From filters to #hashtags, the impact Instagram has left on society is enormous. Take a snapshot of your meals, add a filter and become the next Terry Richardson.
Many businesses have made full use of this free application by incorporating marketing and advertising strategies through this fun and free app. Well, here come the conglomerates with their proverbial pin to burst your bubble.
Emily White, the Instagram head at Facebook is already looking for potential advertisers to sign on. Although Kevin Systrom, Co-Founder of Instagram has the final say, White is working with him very closely to rake in the extra dollars through advertising revenue. Instagram has an impressive growth speed. With over 150 million users, 50 million new users in the past 6 months, this growth speed and potential is the hook to which potential advertisers will be caught. White goes on to mention in her interview with the Wall Street Journal that they would like to see this development beginning within the year. Ads will be published under the “Discover/ Explore’ tabs where users see what’s currently trending. The Instagram ads will act as clickable links to the respective direct sites. This hosts a slight issue with White, as she is concerned about the quality of most mobile sites.
Nevertheless, Instagram ads are happening. Keep an eye out and watch the rich get richer.