Forget Twitter, soon everyone will be “Yammering”. Yammer is the new networking site for companies. Through private, internal communication, staff in an organization can keep in touch with one another. Pre-designated groups can also be formed to enable group conversations.
This micro- blogging service was launched in September 2008 and is unlike Twitter as messages are not available for public display. Over 70 000 companies use Yammer as a way to communicate. Only those with appropriate email addresses may join the respective networks. In February 2010 Yammer launched “communities”. This allows businesses to communicate with other groups such as clients, partners or suppliers.
The idea behind Yammer is to ensure that people inside a company know at all times what each person in the organization are working on. The founder of Yammer, PayPal’s COO, David O. Sacks, has created a platform upon which companies can improve internal communications. Research has found that people prefer short snippets of information rather than longer conversations. When information is documented it also makes it easier to refer back to points that otherwise may have been missed in a face to face conversation.
Yammer is certainly less invasive than instant messaging and does not require the effort and time that emailing involves. In fact this networking site finds itself in between the two, making it perfect and convenient for business purposes. It is less time consuming to check your Yammer account throughout the day when it suits you. Being bombarded with instant messages however is distracting and can become a nuisance.
Yammer allows for management to keep up to date with work that is completed or still being worked on. This helps to understand the progress that their business is making. It also means that fewer meetings need to be held because everyone knows what everyone else is doing.
With social networking evolving like it has over the last few years, it only makes sense that something like Yammer be created to assist the corporate world. We have all become accustomed to the terms “Facebooking” or “Twittering”. Soon enough companies all over the world will be “Yammering” each other information back and forth.
To find out more about Yammer or to sign up to Yammer, visit www.yammer.com