Posts Tagged ‘online marketing’

Foursquare and seven social sites ago…!

Tuesday, August 17th, 2010

If Abraham Lincoln were still alive, he’d probably be making use of this great new social media platform. Foursquare is one of the “newer” social platforms that will be making waves in South Africa in the next few months. So what is Foursquare you ask? As Foursquare puts it, Foursquare will help you meet up with your friends, let you earn points and unlock badges for discovering new places, doing new things and meeting new people. That may sound like many other social platforms but Foursquare has one clear advantage: More effective selling potential to customers near your business.

What does it do?

In simple terms, Foursquare makes use of your GPS location or cell phone tower triangulation (either through your phone or PC’s IP Address) and identifies nearby businesses and establishments. Foursquare then lets you “check in” to restaurants, bars, businesses and other establishments when you visit them. This then notifies your friends of where you are and what you’re up to while at the same time giving “shops” an indication as to how popular they really are. This dove-tails nicely with ORM (Online Reputation Management).

Foursquare’s marketing power

Many South African’s haven’t realised the hidden potential  and marketing prowess that is offered by this semi-unique social platform. In the States, many businesses are running “Foursquare specials” whereby any user that frequents their establishment, will receive special discount for simply “checking in” on Foursquare. What the businesses get in return is a bigger market reach, never mind the fact that there is always the potential of their campaign going viral through Foursquare.

The Business Centre Bryanston

In the States, Foursquare has even started sending out stickers to local businesses to remind users to “check in” whenever they walk through the doors.

What are you waiting for? The Foursquare wave will be hitting you soon enough. Have you registered your company on the social platform yet?

Online marketing for the future

Wednesday, August 5th, 2009

With the 2010 spectacular around the corner, marketing your small business online is definitely worth the effort. For those of you that don’t know where to start, I’ll outline some basic steps that will ensure you get the best out of this amazing opportunity.

Build a website
Find a good web development company to ensure that your business gets noticed online. I’d suggest choosing a well established company, one that includes Search Engine Optimisation (SEO) implementation.

Directory Listings
Getting your business noticeable is key. Add your business to as many online directories as you can find. Remember to keep it relevant to your site! For example, don’t add your business to an online farming directory if you’re selling accommodation. Ananzi and Aardvark are a good start, amongst many others.

Social Media
Twitter, facebook, etc. etc. are all really good ways of marketing online. This is ultimately the most popular method of online marketing. Get familiar with these online social communities and how they work, to effectively market yourself. Twitter reached 44.5million unique visitors for the month of June whilst facebook receives around 340million unique visitors each month. This is definitely worth your time.

Search Engine Optimisation (SEO)
If you don’t have the time, or the ability to follow these steps, hire yourself a well known SEO company. They do this every day amongst hundeds of other tactics that will ensure your business succeeds.

Get started as soon as possible, as the longer you wait, the bigger head start your competitors are getting on you!