The time is over when companies could keep tabs on their reputation simply through one on one

customer relations. Thanks to the digital age, your company’s reputation is just as important online

as well as in reality. Whether your company is online or not, the important of Online Reputation

Management is real.

One of the biggest mistakes companies are doing today, is hiding from the World Wide Web. There

seems to be a mentality that if you’re not feeding your business with social news feeds, you’re safe.

Wrong! It doesn’t matter whether you’re on social websites, your companies name is out there, and

if you’re not careful, unhappy clients could be slandering your name, without your knowledge!

Reputation is so important in a business. Your customers create the success or demise of your

business. By not realising the impact of online reputation, your business is sure to feel the effects.

There are numerous sites on the web that allows clients to speak openly about their experience with

you. It is your duty to manage this and respond to messages that complain and rebuild your online

reputation which directly impacts your reputation as a business on a whole.

If you’re weary of social media, here are a few tips to help you on your way

to having a good OR.

• Online Aid

Facebook and Twitter are amazing tools for your business- Use them! Customers with

queries or complaints can use your page to talk directly to you, and you have the power to

communicate directly to them on a social platform, to which others can see the issue being

resolved.

• Keep Your Cool

Remember the internet is transparent. Ensure you keep a cool cerebellum at all times,

no matter how much of a nuisance your customer may be. Deal with the matter in a

professional manner as you would face to face.

• Brand Ambassadors

As mentioned in point 1, complaints and resolutions are all transparent. Everyone can see

them. Turn your most monstrous client into a happy one and watch as he/she recommends

your business to all.

Online reputation management is real. Companies are now offering services to manage your brands

reputation. This service is one to invest in. Never underestimate the power of the digital realm. Keep

in the loop at all times, and never let your business suffer due to ignorance.