Posts Tagged ‘Pinterest’

Verify Your Pinterest Account

Monday, November 5th, 2012

On the 25th of October 2012 Pinterest announced the launch of a new feature that allows users to verify their accounts, and the good news is that it’s really easy to do too.

How to verify your Pinterest account

  1. Visit “Settings”
  2. Click on the “Verify Website”

You will then be directed to the following page: (This is what I saw while verifying Talooma)

If 1 and 2 in the above picture are too tricky for you to do, get hold of  your company computer go-to guy to assist you.

Currently Pinterest only supports top-level domains but they are working on supporting more options in the future.

When your website is verified ,  people will see a checkmark next to your registered domain (e.g. next to www.talooma.com) in search results.

Pinterest has always been open to asking for help from the community and even have a “Top Ideas and Featured Requests” option on their support site, where users can provide suggestions and improvements they would like to see on the site. This is a feature that neither Facebook nor Twitter can say they have – Pinterest has asked fellow pinners for any suggestions for different way to verify accounts.  This definitely means that the process will become more user friendly in the future. It’s great to see a social network making use of crowd sourcing to improve their service and their offering for the long run.  Nice one, Pinterest!

Pinterest and the business marketing opportunities it offers

Wednesday, February 8th, 2012

Pinterest

Joining the likes of Facebook and Twitter, Pinterest certainly brings numerous marketing opportunities to the table. But what exactly is Pinterest and how will it benefit your business in 2012?

The same way your business shares, comments and interacts with its social media audience on your existing platforms, Pinterest allows brands to share information or images that are found on the web. For example: if you are a clothing designer, Pinterest is the perfect social media platform to share new fashion trends, your favourite designer’s new Spring collection etc. For IT companies, sharing information around new technology is a great way to get extra traffic to your site as well as create interest around your brand whilst sharing industry relevant information.

The benefit of this however lies in the great business marketing opportunities that Pinterest offers. Ensuring that the items you share are balanced out between your own brand and the industry as a whole is however, the trick.

How do I join Pinterest?

Don’t be scared off by the fact that you need to be invited to Pinterest. It’s a simple process and within a couple hours of requesting an invite, you should have one sitting in your inbox. Once the Pinterest account/ bored has been created, it’s A for away.

Pinterest has been referred to as online “window shopping” but  it is the marketing benefits of Pinterest that really get us excited!

Pinterest Marketing

There are numerous SEO benefits to Pinterest. This is one of the reasons why it has become such a popular marketing tool for many businesses around the world.

Analytics Reporting: find out exactly which content resulted in the referral click. This allows you to promote certain content.

Pinterest widget buttons on your site: Add a “Follow Me on Pinterest” button to your website. This will direct traffic to your Pinboards, allowing for interaction with your brand on a different level.

Backlinking: Pinterest is indexed by search engines on a regular basis. The more people that post on their Pinboards and the more boards that link to your website, the more traffic you will get to your site.

Use relevant search terms: people will use specific words and phrases to search for a topic. It is extremely beneficial to use search terms when pinning to your board.

Choose an appealing image: no matter what content you are pinning up onto your board, using images that will capture the attention of your followers will ensure that they are lured into the content you have provided.

Pinterest is a great way to do market research. Keeping tabs on which images people are sharing, re- pining etc, is a great way to find out more about your target audience. Once your board is created, you have free reign to pin and re- pin as much as you desire. It is however important to keep the marketing benefits in mind to ensure that Pinterest becomes an integrated part of your business’s marketing plan.