With Red Bull having a strong presence in South Africa, they have decided to spread their wings and expand their product offering. In partnership with Cell C, Red Bull launched Red Bull Mobile on 8th February 2011 into South Africa.
This joint venture between Red Bull and Cell C offers customers two branded packages and four phones to choose form.
Red Bull phones
The phones are Red Bull branded and come standard with Red Bull Music Academy Radio and Red Bull X- Fighters.
Red Bull packages
The two packages are made up of the RBM100 (R149 per month) and the RBM200. (R249 per month)
Through the Red Bull Mobile portal, customers will have access to:
- Red Bull TV
- Free Red Bull downloads
- News and updates on Red Bull events and athletes
- Local entertainment
Red Bull is focusing on providing their customers with freebies and benefits: great if you are into sports and action.
- Tickets to Red Bull Racing
- Tickets to Top Gear Live Festival
- Monthly copy of Red Bulletin (Global magazine)
The Red Bull energy drink has been a booming success in the sporting world and has certainly been the drink of choice for many keen athletes and sleepy heads around South Africa. Whether or not they are able to succeed in the mobile market is something that only time will tell. However with Cell C on board, the relationship that these two exceptionally strong and successful brands have could be the beginning of bigger and better things for Red Bull.