What is online or SEO copywriting? Well, SEO is the acronym for the phrase “search engine optimisation.” Search engine optimisation is all about doing specific things to your website to drive more traffic to it with the aim of getting a certain reaction from the people visiting your site. Whether it’s to get them to purchase something online or simply get them to enquire about your company’s product or service, their experience on you site needs to be interesting and helpful.
What are some of these things?
There are a few but here we will discuss how SEO copywriting as a style of writing achieves those results. SEO copywriting is unique from other forms of writing such as magazine writing or a newspaper writing. SEO writing focuses on specific “key words or phrases” that make your website or specific web page on your site emerge on the first page of a search list – which is essentially where you want to be. However this is only possible provided the writer has adhered to specific SEO protocol which includes:
- Finding the correct search term or phrase for your product or service (there are a few online tools which online Copywriters use for this)
- Using the search term or phrase only a certain amount of times without over using or misusing it
- Avoiding very long words (words with multiple syllables)
- Not writing very long sentences
- Having an appropriate and appealing topic if writing an online article
- SEO copywriting must still be readable and persuasive like any other style of writing
Styles of SEO writing
Online writers write articles, press releases and “optimise” existing web content. The copywriter must keep in mind all the above mentioned SEO “rules” when writing articles. Press releases are similar but cover more than just one topic. Optimising web content is simply increasing the use of a specific key term or phrase on a particular page of a website with the hope of making that page rank higher during a search.
Writing for magazines, news papers, pamphlets or even bill boards, the Copywriter writes easy to read, enjoyable and compelling copy with the aim of persuading you into taking a certain action. Whilst SEO copywriting is steered in the same direction, the online Copywriter has a goal of making a company’s website or specific web page on the site rank highly in a search.
The foremost goal of SEO copywriting is to produce succinct, effectively persuasive text for a well-written web page and to make it rank highly during a search.