Posts Tagged ‘search’

Google Plus Your World: Google takes search to the next level

Tuesday, January 24th, 2012

2012 has only just begun and Google is already making news in the online world with Google Plus Your World. The search engine has always brought information from across the web. Now with Google Plus Your World, Google has rolled out its most innovative gimmick yetfor its search results.

Searches will provide all web activities related to your search including the personal ones too including:

  • Photos of friends
  • Profiles of people you know or follow
  • Family or friends posts from other social networks such as FaceBook and Twitter

With Google Plus Your World you can expand your online community by discovering people related to your search.

How Google Plus Your World works

A Google Plus Your World search combines “regular” search results with various web pages associated with YOU personally, displaying different things you intended to share. This happens only with your friends on Google+, right within the search results.

As creepy as it sounds, now, if you feed Google some obscure keyword and this keyword is present somewhere on your friends’ social media pages, those pages are likely to be included into your search results. The outcome can be quite surprising. For example, if a friend or colleague posted a link or mentioned the name of a hotel they stayed at on Twitter or FaceBook and you performed a search for that hotel, their post will come up in your search results.  This is the power of Google Plus Your World.

Who can use Google Plus Your World?

Google Plus Your World is available to Google users who are signed in to Google and searching on https://www.google.com in English.People, Pages, and Profiles will now be integrated into the search. The new features will display personal results in the SERPs, mostly from the Google network.

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  • No write off costs relating to redundant promotional material
  • Visitors can help themselves to information; anytime, anywhere, and as often as they wish – making them more likely to do so

Getting started with Woza Online

Getting started with Woza Online is very simple and it will not cost you a dime. Simply visit www.wozaonline.co.za and push the “get started now” button and follow the simple instructions. There are various templates to choose from, pick the one you like and add a few details about your business including: contact details, information about your business, products or services you are offering and so forth.

It’s that easy try it now

Google search wants to know…

Thursday, June 30th, 2011

What Do You Love? An array of things I’m sure. Google loves making lives simple and providing effective tools that allow us to find out more, conveniently.

The recently launched www.wdyl.com otherwise known as “What Do You Love?” is a new service that has been designed to offer information regarding any topic, across multiple Google products. These include:

  • Google Books
  • Google Trends
  • YouTube
  • Flickr
  • Google Alerts
  • Google Search
  • Google Places
  • Gmail
  • Image Search

These are just a few of the platforms that will appear on the extremely clean and well designed tool. www.wdyl.com offers the user various boxes on the page, each displaying search results according to the Google product. The overall idea is to take users to a single page of relevant information across Google’s online products.

Users will get the very best results by entering a broad search term, e.g. “dog.” Once the term has been entered, the user needs to click on the heart button, a sweet but extremely punny addition with love from Google.

This extremely user friendly Google tool is a fantastic combo of the things you love and how to use Google’s search tools. By clicking on any one of the numerous boxes on the results screen, users will be directed to that Google product where they may continue their search as usual.

All round, a really clever addition on Google’s behalf. Easy to use and simply designed. We give www.wdyl a massive thumbs up!

Bing and Facebook’s Popularity Contest! And why Google will win

Thursday, October 14th, 2010

Bing and Facebook Social Search AnnouncementIt was announced last night that the social media giant Facebook, would be sharing the social context of its information database with the search under-dog, Bing. In other words, Bing will now know what every Facebook user “Likes”. Bing announced that it would be incorporating this information into its search algorithm to help increase the relevancy around its results.

An example of how this would work would be: if you search for hotels in Johannesburg, and your friend Jack has “Liked” the Nicol hotel in Bedfordview, Bing would give this more preference in the search engine results. Your friend’s name would also appear alongside the listing stating that he/she liked this hotel.

Popularity vs Relevance

While this does provide another level of intelligence to the search algorithm, is it not one that doesn’t really matter? Does this new addition not measure popularity over relevance?

Relevance: Relevance is a term used to describe how pertinent, connected, or applicable something is to a given matter.

Popularity: The quality or state of being popular; especially, the state of being esteemed by, or of being in favor with, the people at large

In short, are they not just making it more difficult for the potentially relevant under-dogs (less popular) businesses, ideals and people to be found high up in the search results pages? Just because I liked an article doesn’t necessarily mean I found it particularly useful or relevant. I could have just “Liked” that article as it was someone I admired who posted it. Once again, this proves that people with many connections and friends will have the upper hand in getting their content “Liked” and displayed higher up in the SERPS.

By using the “Like” button as a guide we are placing a lot of trust in our “circle of friends”. If I’m looking for something technical, who is to say my friends are well versed in the technology that I’m looking for.

Google has spent years refining its search algorithm and fine tuning it in to what is today, a highly relevant set of results. Granted, Google is going to have to find an answer to Bing’s heightened social search. But I highly doubt that Bing’s 10% market share of search is going to keep the developers and mathematicians at Google awake at night. Not to mention that in the announcement they said that 4% of their searches were of a social nature (searching for people). If this is their target market for this algorithm update is it really worth all the hype?

Next Step

If they are truly trying to measure relevance, then surely the next step would be to have the long awaited “Unlike” button. If we are just measuring what people like, as apposed to their likes and dislikes, are we not only looking at one side of the coin? Surely these results will be skewed as they are far more things in Facebook that have not been liked than the ones that have. Again this goes back to our initial thoughts on popularity versus relevance.

Irony

Ironically this article is highly relevant in terms of the Bing and Facebook announcement. Does that mean if no one “likes” this article, does that mean that it is not relevant in the eyes of Bing?

Written by: Nick Duncan and Jonathan Houston