If Abraham Lincoln were still alive, he’d probably be making use of this great new social media platform. Foursquare is one of the “newer” social platforms that will be making waves in South Africa in the next few months. So what is Foursquare you ask? As Foursquare puts it, Foursquare will help you meet up with your friends, let you earn points and unlock badges for discovering new places, doing new things and meeting new people. That may sound like many other social platforms but Foursquare has one clear advantage: More effective selling potential to customers near your business.
What does it do?
In simple terms, Foursquare makes use of your GPS location or cell phone tower triangulation (either through your phone or PC’s IP Address) and identifies nearby businesses and establishments. Foursquare then lets you “check in” to restaurants, bars, businesses and other establishments when you visit them. This then notifies your friends of where you are and what you’re up to while at the same time giving “shops” an indication as to how popular they really are. This dove-tails nicely with ORM (Online Reputation Management).
Foursquare’s marketing power
Many South African’s haven’t realised the hidden potential and marketing prowess that is offered by this semi-unique social platform. In the States, many businesses are running “Foursquare specials” whereby any user that frequents their establishment, will receive special discount for simply “checking in” on Foursquare. What the businesses get in return is a bigger market reach, never mind the fact that there is always the potential of their campaign going viral through Foursquare.
In the States, Foursquare has even started sending out stickers to local businesses to remind users to “check in” whenever they walk through the doors.
What are you waiting for? The Foursquare wave will be hitting you soon enough. Have you registered your company on the social platform yet?