Posts Tagged ‘Website Optimisation’

Killer Content

Wednesday, September 11th, 2013

KillerContent

The Importance of Updating your Content

 

In today’s digital age, it’s not just enough to have good content on your website. Content constantly needs to be new, fresh and precise.

One of the main reasons to update your content is to keep matters relevant. It is so important to be on top of what your target market is searching for. Regular maintenance of your websites content is essential to make sure your clients are getting the very best information. By updating you high quality content, you are maintaining a competitive edge within your line of work. If users of your website get the best experience with you, this will result in maximising on sales as well as improving your online presence.

There are two types of website content:

  • Static – “About Us”, “FAQ”, “Contact” (Not as often updated)
  • Dynamic – “Blogs”, “Articles”, “News” (Updated frequently)

Within the last year, search engines have implemented new algorithms which search for content that is written for the human eye and not robots. The days of counting the keywords you have on a page, are over. Nowadays it’s a different story completely. Online presence is optimised through magnetic web content.

As we are all aware, social media rules the school. It opens up an interactive space for customers to engage with your business and constantly be fed with new updates.

All in all- Remember that high quality, magnetic content is KING of the web!

Landing Page Optimisation (LPO) for Beginners

Tuesday, June 29th, 2010

Landing Page Optimisation

One of the most critical factors in determining how many of your visitors will convert into sales or leads depends on the design and layout of your page and site as a whole. Without a well planned and thought out structure, you may as well throw your money down the drain. Landing Page Optimisation or LPO is a procedure within Search Engine Optimisation that aims at increasing conversions by analysing  and modifying existing key pages.

Relevant Content

Make sure that the link that the user clicked to get to the page is directly relevant to the content that is on the landing page. In other words, if your link is “Mozambique Honeymoon Specials”, make sure that you have got Mozambique Honeymoon specials on that page. Try keep word count on the page below to below three hundred as you don’t want the user to worry about what he/she is missing if they are going to skip reading the content.

Highlight important phrases and words

As many of the users will only scan the content on the page you need to make sure that certain keywords and phrases stand out from the rest of the words.

“Call to actions”

Once your user lands on the page, your goal is to convert the user into a potential sale or lead. By adding “call to actions” you are allowing the user to accomplish this. Make sure your call to actions stand out from everything else. Ensure using bright colours and enticing copy to attract the user to fill out the form or click the link.

Keep it simple

You want your user to instinctively know what to do next on the page. Keeping everything simple and minimalistic is the best way to avoid making the visitor think about what to do next.  Removing the navigation links (except the home link) will ensure you stop the user from wandering off. Make sure you remove other advertisements, distracting images and irrelevant text from the landing page.

Test, test and test again.

Create different versions of your landing page (eg. product.html, product1.html, product2.html) and run these through Google’s Website Optimizer. This will enable you to further optimize your landing pages by identifying which version of the page is converting more visitors. Once you have identified a version that is performing the best, start the whole process again. Landing page optimisation is all about experimenting with and analysing how users interact with your landing pages.