Lessons learnt while building Woo Themes

Ceri — Thu, 13 May 2010 09:34:18 +0000

Adriaan Pienaar AKA ‘Eddy Rockstar’ gives us some insight into the lessons he has learnt while building Woo Themes

You can start up your business from anywhere
Start an International Business – Not a South African business. (Change your view about your business to that of a global one)
No Funding – Bootstrap & Monetize – If you plan and manage your business properly, you can continue growing without having to slow down, while you wait for funding
Marketing the Stigma
Branding: Be unique & personalize – Build your personal brand online
Listen to your audience – They are the ones who will ultimately buy from you
Force your audience’s attention to you (Don’t just live in the ‘Twitterverse’)
Design is more important than tech (Design will differentiate you)
Your customer is more important than everything else
Tech is only half important (communicate to your customer, don’t geek speak to your clients)
Stay on top of Trends – Just (But don’t be a copy cat)
Diversify your income (existing customers will invest in other products from you, because they trust you)
Limit your exposure to risk
Smile & Enjoy – Have fun while you’re doing it

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