Posts Tagged ‘yahoo’

Search Engine trio introduce, schema.org

Friday, June 3rd, 2011

The three top search engines, Google, Yahoo and Bing have collaborated in the hope to improve search engine results. Schema.org will assist webmasters who are looking to add markup to their pages and will create a better understanding of websites for the search engines.

logos of the top 3 search engines, yahoo, google and bing

A variety of schemas such as html tags can be used by webmasters so that pages will be distinguished by the search engines. This in- turn will make it easier for searchers to find the accordant web pages.

A number of websites are generated from assembled data which is generally stored in data bases and is formatted in html, making it difficult to recover original data. Search engines and various other applications will benefit from having access to this data directly.

Mark- ups allow search engines to understand the data and information on these website pages and then provide richer and improved results for search purposes, This valuable addition to search engines will certainly make web browsing more useful. Get started here.

What will Schema.org do for your website? Schema.org will assist website owners and improve on where they

rank on Google, Yahoo and Bing. Google has certainly been providing useful additions over the years, Rich Snippets (2009,) Expanded on Rich Snippets and a collaboration in 2006; Common standards for Sitemaps. However schema.org seems to offer more relevancies to the webmaster.

  • New markup types (over 100 new types have been added. Popular markups include: Recipe, Movie, Book, TV Series)
  • Use of microdata (primary focus to improve simplicity and consistency across search engines)
  • Support of existing rich snippets (Webmasters that have already done markup on the pages will still be supported)
  • Testing web pages’ markup (Test website pages with markup. Use rich snippet testing tool)

Webmasters are encouraged to start marking up web pages as soon as possible. Currently the schema.org website as well as the rich snippets testing tool are all in English however rich snippets are displayed in Google results around the world.

Schema.org has been launched with hope to extend and improve search engine results and ultimately grow the tool.

schema from yahoo, google and bing!

Canonical Links – Specifying duplicate pages

Monday, October 26th, 2009

If you don’t already know, duplicate content can have a hazardous effect on your SEO efforts, and we were lucky enough for Google to tell us about it in February this year. Google released an article hinting that you should specify your preferred version of your page(s). And when Google “hints” something, you’d be stupid not to make it a standard in your procedures! By using canonical links, you are telling Google which page is the “original” or “preferred” page, of a page that can have multiple variations that are identical or very similar.

What is a canonical link?

A canonical link is a <link> element specified in the <head> section of your duplicate page(s).

<link rel=”canonical” href=”http://www.example.com/products.php?prod=tyres” />

Give me an example!

If you have a page listing all the tyres you are selling, such as:

http://www.example.com/products.php?prod=tyres

and another page listing the same information, but sorted differently, such as:

http://www.example.com/products.php?prod=tyres&sortedby=brand

You would need to specify your preferred version of the URL on the duplicate page. Therefore, if you would like the first URL to be your preferred page, insert the canonical link pointing to that page into the duplicate page. When I mention the term “preferred page”, this indicates the page that you would want Google to list in the SERPs.

What most don’t understand.

This works perfectly well for the example mentioned above, but did you realise that even if you dont have an e-commerce site and you believe that you do not have any sort of duplicate content on your site. Chances are, you do! The URLs below are all different in the eyes of a Google bot.

http://www.example.co.za

http://example.co.za

http://www.example.co.za/

http://example.co.za/

http://www.example.co.za/index.html

http://example.co.za/index.html

And did you realise, your PageRank™ is probably being spread between some of them? This is due to the fact that others link to you differently. Its a given that you cannot control how others link back to your site, but you need to let Google know what your preferred URL is so they can transfer the properties accordingly. Inserting some code into your .htaccess file to accomplish this is a very good idea. You should also keep in mind not to have contradicting URLs in your sitemap.xml, and using Google Webmaster Tools to specify between “www” and “non www” is another must do.

Conclusion

Google is not the only search engine using this standard, Yahoo! and Bing have both incorporated this into their algorithms and you can read their press releases here and here. So in the hope of increasing the efficacy of your SEO knowledge, keep this listed at the top of your “SEO to do” list.