The Importance of SEO Copywriting

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The new Google algorithm clearly shows that content is king. However keyword-stuffing days are over. Natural content written for humans is one of the numerous ways in which Google will consider your website relevant. Unique and quality information that serves a purpose is the number one factor taken into consideration.

The Functions of SEO Copywriting

SEO copywriting serves two functions. The first one being, relevant keywords that allow search engines to index the website. It must also contain content that encourages users to read the copy.

Websites must have value to offer visitors. Content needs to interest the user enough to read through what your website has to offer so that they enquire or buy something on it, improving your website conversion rate. Not to forget – this also increases repeat visits. Users who find relevant information on your site are sure to return to it as long as you keep your information fresh and provide value to them.

How SEO Copywriting Benefits Websites

  • It places keywords correctly so that the search engine ranks your website.The key is to get your website to the first page of Google as statistics show that very few users click to the second page of a search engine.
  • It offers valuable content to website visitors. Google loves websites that encourage a lengthily time on site. The theory links back to good content keeping visitors interested in your website now, and in the long term.  Remember bad content encourages visitors to leave, hence a high bounce rate.
  • Good content makes people want to share it. Having social signals on your blog or articles page, gives browsers the opportunity to share content to their social media platforms. When this content is shared, not only does it increase traffic to your site, Google also considers you to be relevant, hence improving your organic ranking.

SEO Copywriting and Social Media

Remember that SEO Copywriting is not confined to article writing. It also includes blogs and social media. There is no reason to miss opportunities to drive traffic to your website, so make sure you make use of social media platforms to increase visits to your site. Users spend a significant time on social media sites – so take advantage of this.

Be sure to have content written the correct way from an SEO perspective. Keep an eye on algorithms that are constantly changing and take advantage of any opportunity that’s out there to increase traffic to your site.

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Yachna Singh
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