Welcome All: Augmented Reality, Say What?

imagesThis innovative and technologically advanced trend is set to hit the world with a force. Augmented Reality Ad Campaigns are Hot Hot Hot! Big brands such as Toyota, Samsung and Heinz have taken to this new way of advertising.

What is it?

Augmented reality allows customers to interact directly with the brand through their smartphones or tablets. Think here of a printed advertisement. Simply point your smartphone at the ad and watch it trigger through your screen into a 3D, interactive video. Talk about futuristic. This advancement has the ability to change the advertising world forever! Riveting stuff, right?

This technology started around 2008, but has only recently hit it off as nearly every person has a smartphone. This mode of advertising, gives the brand an opportunity to directly integrate themselves within the digital and real world.

How Does it Work?

By downloading an app, here I’ll use the example of Blippar, the app uses your camera on your smartphone/tablet to recognise images which have components of augmented reality. It then triggers an automatic response to which is submitted back to your phone, allowing you to interact with whatever the ad campaign is all about.

Have a look at a few examples of this revolutionary ad experience!

Heinz

Maybelline

Toyota

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Lauren Joubert
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