Woza Online: are free websites worth your while?

Woza Online offers free online tools to create a professional website for your business. Woza Online is the brainchild of a great partnership between government and big businesses including: The Department of Trade & IndustryVodacomthe Human Resources Development Council of South Africa and Google. These entities have joined forces to create a platform from which small and medium sized businesses compete with bigger and well established companies in South Africa.

The purpose of Woza Online is to break down the online barriers for small and medium enterprises to benefit from the advantages of having a website and in so doing, stimulate and grow the digital economy in South Africa. free tools to create a professional website in under an hour

What is  the Woza Online Offering?

The platform offers small and medium sized South African businesses the following:
  • free web hosting
  • free .co.za domain for one year to the first 10 000 participants
  • provides ongoing tips and education (offer participants R500 of free online advertising with Google AdWords)

A free website could give your small business the boost it needs to compete with bigger businesses. However, how long will you be able to compete without all the other vital on-going online support offered by digital marketing agencies? Woza online is a great product but who is going to take care of your SEO so that your website can rank better in searches? How about having a unique website design that is immediately identifiable by your clients? Who is going to do your online marketing strategy and write your website’s content? These are some very important questions to ask yourself before you jump at the opportunity of a free website.

Digital marketing agencies

The benefits of using a digital marketing agency is that, unlike Woza online, you will receive way more than just a basic website. You will alsoreceive the on-going support and assistance. There is no point in having a website if your clients/customers cannot find it. Being found and having a permanent online presence is what digital marketing agencies specialise in and in turn giving you a bigger and better ROI.

Ceri is the Sales and Marketing Director at Talooma. Over about 15 years, Ceri has developed his passion for meeting people and selling, during which time he has mastered the art of networking and consulting. Ceri has enjoyed watching the Internet industry grow over the past 10 years in South Africa and has been very fortunate to have been a part of it.
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