The Digital Marketing Institute (DMI) officially launched in South Africa yesterday. The opening address was made by Mr. Ian Dodson, the CEO, in which he promised to ‘build the digital economy one person at a time’
Present at the launch which was held at the Balalaika Hotel in Sandton, was a delegation of the Irish Trade Commission, and a number of South Africa’s top Digital Agencies. Also present was Blue Magnet, the 1st of 5 accredited training institutions that the Digital Marketing Institute has partnered with to roll out its wide variety of course material to the local market. With its flagship course being the Professional Diploma in Digital Marketing, they offer theoretical training with practical outcomes.
The DMI promises to introduce a number of standards over the next few months. These are set around the standards in the industry and training of Digital Marketing, through the planned advisory council.
Globally, the DMI spends considerable time working with its partners around the globe to maintain these standards, formalise, and rollout education.
The DMI promises that through its dedication to educating professionals in the field of Digital Marketing, career growth and competitiveness in a global jobs market will increase.
“The Digital Marketing Institute spends considerable time working with our various partners at the Advisory Council. This ensures that the syllabuses for our various courses are exactly what is required in order for you to further develop your career. We get input from organisations such as Google, Facebook, Microsoft, Universities and other Educational Institutions as well as some of the world’s leading Advertising and Marketing Agencies” says Ian Dodson.
With online marketing being the core focus for businesses across the globe, DMI hopes to improve the current standard of quality within South Africa and worldwide. The focus on education and training means that we will be able to develop the digital industry in South Africa and through that, reach and target foreign investors.
CEO, Ian Dodson introducing the Digital Marketing Institute