Exploring Online Writing as a Copywriter

Billboards, magazines, websites, newspapers, radio, TV, pamphlets: they all have one thing in common. They are copy driven.  However within each industry, Copywriting requires something different.

Getting your online writing onto Google

Copywriting for the web or SEO (Search Engine Optimisation) Writing as it is better known, is the process of steering traffic towards a website. By using a selection of carefully chosen keywords, SEO writers need to ensure that the article or piece of writing will appear among the top search results. Depending on the amount of times the (highly searched) word is used in the piece of writing, it will rank higher.

As the importance of being on the World Wide Web has increased for companies all over the world, so has the demand of SEO Writers. Being aCopywriter of this sort is demanding as businesses want to rank top among other websites within their industry. To ensure that they get there and most importantly, stay there is an ongoing process. There are various types or styles of writing that as a Copywriter, you need to be able to adapt to.

All of these are very different and hence require a Copywriter to be dynamic and flexible within their tone and style.

Being able to flirt with creativity, whilst remaining informative is key. Readers usually glance through the information they come across on the web and should they not find what they are looking for, they will leave the page. Website visitors read online information for only one reason: they want answers conveniently placed on the page. As an Online Copywriter, it is your job to spoon feed that information to them. This is achieved in various ways.

  • An extremely effective heading
  • Sub- heading
  • Bullet points
  • Call to actions
  • Links/ back links
  • Get to the point
  • Provide clearly visible contact details
  • Highlight words of interest

As a career, Copywriting can take you on a journey through bounds of research, which is a large part of any Copywriter’s job. With so many Copywriting  avenues to explore, Online Copywriting is a great place to develop oneself. Not only does it allow you to expand on your writing knowledge, it also provides the opportunity to be exposed to various styles and a huge portfolio of brands, topics and trends.

Ceri is the Sales and Marketing Director at Talooma. Over about 15 years, Ceri has developed his passion for meeting people and selling, during which time he has mastered the art of networking and consulting. Ceri has enjoyed watching the Internet industry grow over the past 10 years in South Africa and has been very fortunate to have been a part of it.
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