Lessons learnt while building Woo Themes

Adriaan Pienaar AKA ‘Eddy Rockstar’ gives us some insight into the lessons he has learnt while building Woo Themes

  • You can start up your business from anywhere
  • Start an International Business – Not a South African business. (Change your view about your business to that of a global one)
  • No Funding – Bootstrap & Monetize – If you plan and manage your business properly, you can continue growing without having to slow down, while you wait for funding
  • Marketing the Stigma
  • Branding: Be unique & personalize – Build your personal brand online
  • Listen to your audience – They are the ones who will ultimately buy from you
  • Force your audience’s attention to you (Don’t just live in the ‘Twitterverse’)
  • Design is more important than tech (Design will differentiate you)
  • Your customer is more important than everything else
  • Tech is only half important (communicate to your customer, don’t geek speak to your clients)
  • Stay on top of Trends – Just (But don’t be a copy cat)
  • Diversify your income (existing customers will invest in other products from you, because they trust you)
  • Limit your exposure to risk
  • Smile & Enjoy – Have fun while you’re doing it
Ceri is the Sales and Marketing Director at Talooma. Over about 15 years, Ceri has developed his passion for meeting people and selling, during which time he has mastered the art of networking and consulting. Ceri has enjoyed watching the Internet industry grow over the past 10 years in South Africa and has been very fortunate to have been a part of it.
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