Website design: is it really that important?

Nowadays a website is an essential part of every profession. Whether you are the owner of small or big company, you need to have your own website for many reasons. However, a dull looking and uninteresting website is as good as no website at all. Having a website is one thing but having a well designed one is another. Through website design you can give your business an online identity and global presence. Through web marketing  your business will enjoy a good online business channel once you make entry in the World Wide Web.

Your website and its design represent your company and its image. Think of it as someone that represents your brand to your valued customers on your behalf. Surely you would want this person to represent you in the best way possible. So why would you settle for a less than perfect website design?

What is website design?

Website design is not about making your website look pretty and colourful. It is creating an effective interface between technology and people which allows them to present their information and use it for a meaningful purpose.

Why is website design important?

The design of a website should be appealing to the visitor. In order to achieve, website designers pay close attention to the following on each web page:

  • Colour selection
  • Layout
  • Font style
  • Overall shapes and forms used

Website design holds much importance when it comes to online reputation. A good website design can drag maximum flow of web traffic to your site. More traffic means more business and more business means more potential for growth and earning.

Where to find good web designers?

A good website design requires a good website designer. Where do find good designers? Since website designing and hosting have become every business’s immediate need, many digital marketing agencies have emerged to meet this demand. A digital marketing agency will not simply design your website but also offer other services including:

  • SEO – Search Engine Optimisation
  • PPC – Pay Per Click Advertising
  • SMO – Social Media Optimisation

It is important to understand that, from an overall point of view, there are many key elements that make up a successful website. The look and feel of the website is the first approach in determining how your website visitors will see you and your company. However, the content needs to be taken into consideration before the design process begins.

With that in mind, it is important for a web designer to not only design for aesthetic value, but to also understand how the different areas of the layout will affect the visitor’s actions.

Layout is one of the most important elements in a website design. A site that lacks structure can leave visitors feeling frustrated. This usually results in them exiting your website site without looking any further. Visitors need to feel guided when viewing a site and not be left questioning where your details are.

A great website design is more important the website itself. It’s the design, look and feel of your site that will convert regular visitors into potential customers.



Ceri is the Sales and Marketing Director at Talooma. Over about 15 years, Ceri has developed his passion for meeting people and selling, during which time he has mastered the art of networking and consulting. Ceri has enjoyed watching the Internet industry grow over the past 10 years in South Africa and has been very fortunate to have been a part of it.
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